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Atlas unpacks its automated tools & next-gen “no-risk” sportsbook at SiGMA Europe
Atlas-IAC, the leading sportsbook and PAM software developer, will make its next trade-show stop at SiGMA/AGS Summit, Europe’s elite-level sports betting and igaming summit, next week in Valletta (14-18 November). Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand ST39 amid the bustling marketplace of the renowned Malta Fairs and Convention Centre (MFCC).
Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand ST39, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this winter’s relentless sporting schedule, including the forthcoming football World Cup.
Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.
Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, this SiGMA/AGS Summit brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the imminent football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the climaxing T20 World Cup cricket, or the ongoing NFL campaign stateside.
“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand ST39 where my team and I look forward to welcoming you. It’s fantastic to be back together, with idyllic harbor-side views as standard after the show each day!
“Moreover, if any operator or casino is looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The concept has already proven popular and was initially aimed at single-product operators – i.e. those that aren’t used to a sportsbook solution itself. For example, they wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple pitch is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, we’ll underwrite that.”
Sergei Efimenko, CEO of Atlas-IAC, added: “SiGMA Europe is always a must-make event, and there’s a real momentum behind this year’s renewal in Valletta at the revered Malta Fairs and Convention Centre (MFCC). I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.
“As for our leading sportsbook platform, its successful automation and highly-modular nature is proven. We also know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.
“The Atlas-IAC team will be on Stand ST39 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry.”
Latest News
Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
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New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
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QTech Games adds more creative content from BEON
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QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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