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Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022

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Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”

Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.

This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.

Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.

Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.

FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.

This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.

A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.

“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!

“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”

Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.

“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!

“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts

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The esports analytics service Esports Charts, in collaboration with betting brand GG.BET, widely known for its promotion of esports, has published extensive game and betting data for BLAST Premier: Spring Final 2024. The stats reveal how the players and teams performed, and provide insights into who viewers bet on the most.

The final stage of the BLAST Premier Spring Final 2024 Counter-Strike 2 tournament took place from 12 to 16 June. Over 18,000 spectators gathered at the OVO Arena Wembley in London for the tournament playoffs. It was the first time the UK had hosted a Counter-Strike event on such a scale for six years.

Esports Charts analyzed the event and published a series of reports with reviews of the teams’ and individual players’ greatest achievements in the tournament. Before it started, the analytics service published a retrospective review of the viewership of BLAST Premier Spring tournaments over previous years, statistics on the popularity of different team members among Twitch stream audiences, and exclusive data on which teams GG.BET users bet on to win in the tournament.

After the tournament ended, Esports Charts shared its results. The collection of infographics included data on teams’ performances, such as the most spectacular comebacks and wins in rounds with the lowest budget for purchases. They also show betting statistics, such as which teams’ wins produced the most winnings. The final set of information shows how players performed and contains exclusive betting data on individual performances like total deaths and total kills.

GG.BET press office:

“The publication of insights into major CS2 tournaments is becoming a tradition. In March of this year, we shared insights into the first CS2 Major in history. Specialists from both GG.BET and Esports Charts dive deep into the tournaments, analyze a huge quantity of data, and therefore have the chance to monitor exciting esports community trends. We’ll also continue to share the insights we find in the future.

Analytics service Esports Charts is famous for its extensive analysis of esports streams. GG.BET is an international betting brand with a wealth of expertise in esports. Thanks to their joint collaboration, both companies have been able to provide information that the esports community wouldn’t normally consider.

The post BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts appeared first on European Gaming Industry News.

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GGPoker Launches Second Year Of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool

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GGPoker is thrilled to announce the return of its microFestival, the world’s largest micro stakes poker festival, running from June 23 through July 7, 2024. With an impressive $10 million in guaranteed tournament prizes, this year’s series promises to be even more exhilarating for poker enthusiasts of all levels.

GGPoker’s microFestival stands out as the premier online poker event for players with modest bankrolls, featuring No-Limit Holdem, Progressive Knockout (PKO) and Pot Limit Omaha tournaments with buy-ins from just $1. The highlight of the series is the $10.80 Mystery Bounty Main Event, which boasts a staggering $1 million guarantee and a top mystery bounty of $100,000.

Adding to the excitement, GGPoker has introduced a unique freeroll promotion to ensure every participant feels like a winner. Players who fail to cash in any microFestival event will receive a free ticket to one of three $5K freeroll tournaments held the following day. This “Second Chance” offer gives all players another opportunity to win cash prizes, reinforcing GGPoker’s commitment to providing exceptional value and entertainment. In total, 50 freerolls will be held, awarding $250,000 in prizes.

Sarne Lightman, Managing Director of GGPoker, expressed his enthusiasm for the upcoming series: “We are incredibly excited to bring back microFestival for a second year, with bigger and better tournaments and prizes. GGPoker’s goal has always been to make poker accessible and enjoyable for everyone, and with events starting at just $1, microFestival offers incredible value and excitement. Adding Second Chance freeroll tournaments is our way of thanking our players and ensuring everyone has multiple opportunities to win big.”

GGPoker’s microFestival 2024 is set to attract a diverse and dynamic field of players, from newcomers looking to dip their toes into online poker to seasoned veterans seeking to showcase their skills in a low-stakes environment. With a packed schedule of events and millions of dollars on the line, the series promises unforgettable moments and life-changing wins.

The post GGPoker Launches Second Year Of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool appeared first on European Gaming Industry News.

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Week 25/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has expanded its otherworldly Demi Gods Series with the addition of Atlas Unleashed. This epic slots saga unfolds in ancient Greece where the gods rule the reels. The 5×4 design is brought to life with sharp graphics and a momentous soundtrack that lures players into the action. Three Free Spins symbols will instantly launch the feature and will award players with 10 Free Spins. Four Free Spins symbols will award 25 Free Spins and five will gift 50 Free Spins.

Forget the dusty saloons of Deadwood R.I.P, the TV dreams of Loner and the spicy dungeons of Kenneth Must Die. This time, you’ll find yourself stranded on a lush island paradise, but paradise takes a dark turn when you discover a Tiki collector with a taste for shrunken heads! Hunted with no food or water, players must face the base game, which features a Progression Bar, where each fallen head is collected. Filling it up will unlock Soul Wilds that progressively increase in size and power. Wild Symbols add 3 points, High Paying Symbols add 2 points and Medium Paying Symbols add 1 point to the bar.

 

A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards. Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet. All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.

Inspired Entertainment and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme. Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.

The post Week 25/2024 slot games releases appeared first on European Gaming Industry News.

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