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FNATIC REVEAL THE FNATIC X BMW VISION MOUSE A FIRST-OF-ITS KIND PRO-GAMING MOUSE UNIQUE TO EVERY HAND
Fnatic x BMW have revealed the FNATIC X BMW VISION MOUSE – a lightweight, pro-gaming mouse custom-moulded to fit the hand.
In a first for the esports industry, each Fnatic x BMW Vision mouse is unique – ergonomically designed and 3D printed to reflect the player’s hand shape, curvature, and grip, with the level of customisation aiming to enhance competitive performance by providing improved control, response, and hand-comfort.
An initial limited run has been made for Fnatic’s League of Legends pro-team with future commercial availability dependent on further testing and public interest.
Fnatic and BMW Designworks joined forces on the project with the shared belief that esports pro- gamers should have customised equipment, like pro-sport athletes, to give a competitive advantage. On average, a pro-gamer will spend up to 70 hours a week practising or taking part in competitive matches. Highly bespoke accessories will allow players to compete better, for longer, with a reduced risk of hand injury. The Fnatic x BMW Vision mouse was designed to meet this need, and as the BMW Group has been successfully using 3D printing technology for more than 25 years, it makes it a perfect partnership.. Classic examples of the use of additive manufacturing can primarily be found in areas, in which customised and sometimes very sophisticated components are required in small numbers.
Each Fnatic x BMW Vision mouse consists of two parts – the shell and chassis. The shell is unique to every player and is created in two distinct design and manufacture stages.
The design stage is carried out by Fnatic’s product engineer who works with each player to understand their precise needs to develop a design profile in addition to 3D scanning each of their hands. The profile covers a broad set of requirements including preferred playstyle, device set-up, and hand ergonomics. An initial shell template is then created, and further refined using a robust trial and error approach until perfected.
A functional prototype of the shell is 3D printed using SLS 3D printing technology, under the guidance of BMW and their unrivalled expertise in printing materials for high performance use. This insight enables Fnatic to craft a shell that’s extremely lightweight, made to the highest quality, and ergonomically precise.
The need to replace the mouse due to wear and tear or because of different ergonomic requirements is no longer a concern. The shell can be constantly refined to meet changing needs, with the same materials reused for re-printing and placed on the existing chassis.
The final stage is adding the shell to the chassis of Fnatic’s BOLT mouse, known for its high performance, unparalleled durability, and best-in-class internals.
Another focus when designing the Fnatic x BMW Vision Mouse was on circularity. This responsible use of resources plays a fundamental role at the BMW Group. Based on the expertise of BMW Designworks in this area, the bioplastic Nylon 11 is used for the mouse shell. In addition, the mouse chassis is made from recycled components from the proven Fnatic BOLT mouse, which adds another level of consideration.
Stefan Ponikva, Vice President BMW Brand Communications and Experience, said: “The development project for the Fnatic x BMW Vision Mouse is a very good example of how we define our role in Esports. Our know-how should benefit the community, and contribute to the further development of the industry. In professional Esports, the key is the performance of the players. 3D manufacturing methods, which we have tried and tested in house, and our experience with sustainable, circular materials are being applied in innovative ways in sport. Together with Fnatic, we are genuinely helping to improve the performance of professional gamers.”
George Barrett, Industrial Designer, Fnatic commented: “Esports is immensely competitive and the difference between winning and losing can be minute, often mere milliseconds. Being able to own this difference is why we’re constantly looking for ways to give our players that competitive advantage. “Working with BMW Designworks has given us the opportunity to create a gaming mouse unique to each athlete that seamlessly blends performance, ergonomics, and sustainability like nothing else in the market. On their own, these adjustments would be negligible, but incrementally they can make a real difference to the player’s performance.”
Tom Allemeier, Design Director at Designworks, said: “For us at Designworks, it was particularly attractive that Fnatic and the BMW Esports team were not just looking for material alternatives. They were collectively hungry for an overarching understanding of circularity. The team wanted to learn how an optimal use of materials and the right processes, manufacturing and processing methods could lead to more sustainable results in the future.”
Zdravets “Hylissang” Iliev Galabov , Fnatic League of Legends Pro-gamer commented: “To have the opportunity to use a mouse designed by BMW and Fnatic is awesome. My mouse is a fundamental part of my setup and I see it as an extension of my hand. I need it to be responsive, accurate, and comfortable to support my playstyle and help prevent any fatigue from extended play. The Fnatic x BMW Vision mouse is like nothing I’ve seen before. A mouse that fits only to your hand is unreal.”
The Fnatic x BMW Vision mouse is currently in production for Fnatic’s League of Legends pro-team. While there are no current plans for commercial production, Fnatic will listen to fan feedback and monitor competitive performance.
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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.
Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.
Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.
Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.
Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.
The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.
George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.
“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.
“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”
The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.
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MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests
MegaSportsPro, a groundbreaking player-performance sports competition, officially launches today in 24 states. The platform introduces a one-of-a-kind model that combines skill-based sports prediction with a built-in, lottery-style reward system, giving contestants three distinct ways to win: weekly leaderboards, monthly contests, and three daily progressive jackpots.
MegaSportsPro distinguishes itself by offering a daily slate of 15 player-performance propositions. Contestants leverage their sports knowledge to predict the outcomes for each proposition. This skill-based competition forms the core of the user experience, while the innovative prize structure provides multiple paths to victory.
The platform’s unique reward system is its main attraction. The daily progressive jackpots offer lottery-style excitement, growing in value until a contestant correctly predicts all 15 propositions. For consistent top performers, MegaSportsPro also hosts weekly and monthly leaderboard contests with separate, significant cash prize pools, ensuring that skill is regularly rewarded.
“We created MegaSportsPro to be a one-of-a-kind player performance sports competition with a reward system that is unmatched in the market,” said Pete Korner, Founder and CEO of Mega Sports Progressive LLC.
“Today’s fans want the thrill of a lottery-style win combined with the skill of a sports contest. Our platform delivers exactly that, with three ways to win through our daily progressives and our weekly and monthly prizes. We’re rewarding sports knowledge in a way that is more exciting and engaging than anything available today.”
The platform is now live and available to users in 24 states. To celebrate the launch, new contestants are invited to sign up and enter the first official contests starting today, Labor Day.
The post MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests appeared first on European Gaming Industry News.
Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.
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