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FNATIC REVEAL THE FNATIC X BMW VISION MOUSE A FIRST-OF-ITS KIND PRO-GAMING MOUSE UNIQUE TO EVERY HAND
Fnatic x BMW have revealed the FNATIC X BMW VISION MOUSE – a lightweight, pro-gaming mouse custom-moulded to fit the hand.
In a first for the esports industry, each Fnatic x BMW Vision mouse is unique – ergonomically designed and 3D printed to reflect the player’s hand shape, curvature, and grip, with the level of customisation aiming to enhance competitive performance by providing improved control, response, and hand-comfort.
An initial limited run has been made for Fnatic’s League of Legends pro-team with future commercial availability dependent on further testing and public interest.
Fnatic and BMW Designworks joined forces on the project with the shared belief that esports pro- gamers should have customised equipment, like pro-sport athletes, to give a competitive advantage. On average, a pro-gamer will spend up to 70 hours a week practising or taking part in competitive matches. Highly bespoke accessories will allow players to compete better, for longer, with a reduced risk of hand injury. The Fnatic x BMW Vision mouse was designed to meet this need, and as the BMW Group has been successfully using 3D printing technology for more than 25 years, it makes it a perfect partnership.. Classic examples of the use of additive manufacturing can primarily be found in areas, in which customised and sometimes very sophisticated components are required in small numbers.
Each Fnatic x BMW Vision mouse consists of two parts – the shell and chassis. The shell is unique to every player and is created in two distinct design and manufacture stages.
The design stage is carried out by Fnatic’s product engineer who works with each player to understand their precise needs to develop a design profile in addition to 3D scanning each of their hands. The profile covers a broad set of requirements including preferred playstyle, device set-up, and hand ergonomics. An initial shell template is then created, and further refined using a robust trial and error approach until perfected.
A functional prototype of the shell is 3D printed using SLS 3D printing technology, under the guidance of BMW and their unrivalled expertise in printing materials for high performance use. This insight enables Fnatic to craft a shell that’s extremely lightweight, made to the highest quality, and ergonomically precise.
The need to replace the mouse due to wear and tear or because of different ergonomic requirements is no longer a concern. The shell can be constantly refined to meet changing needs, with the same materials reused for re-printing and placed on the existing chassis.
The final stage is adding the shell to the chassis of Fnatic’s BOLT mouse, known for its high performance, unparalleled durability, and best-in-class internals.
Another focus when designing the Fnatic x BMW Vision Mouse was on circularity. This responsible use of resources plays a fundamental role at the BMW Group. Based on the expertise of BMW Designworks in this area, the bioplastic Nylon 11 is used for the mouse shell. In addition, the mouse chassis is made from recycled components from the proven Fnatic BOLT mouse, which adds another level of consideration.
Stefan Ponikva, Vice President BMW Brand Communications and Experience, said: “The development project for the Fnatic x BMW Vision Mouse is a very good example of how we define our role in Esports. Our know-how should benefit the community, and contribute to the further development of the industry. In professional Esports, the key is the performance of the players. 3D manufacturing methods, which we have tried and tested in house, and our experience with sustainable, circular materials are being applied in innovative ways in sport. Together with Fnatic, we are genuinely helping to improve the performance of professional gamers.”
George Barrett, Industrial Designer, Fnatic commented: “Esports is immensely competitive and the difference between winning and losing can be minute, often mere milliseconds. Being able to own this difference is why we’re constantly looking for ways to give our players that competitive advantage. “Working with BMW Designworks has given us the opportunity to create a gaming mouse unique to each athlete that seamlessly blends performance, ergonomics, and sustainability like nothing else in the market. On their own, these adjustments would be negligible, but incrementally they can make a real difference to the player’s performance.”
Tom Allemeier, Design Director at Designworks, said: “For us at Designworks, it was particularly attractive that Fnatic and the BMW Esports team were not just looking for material alternatives. They were collectively hungry for an overarching understanding of circularity. The team wanted to learn how an optimal use of materials and the right processes, manufacturing and processing methods could lead to more sustainable results in the future.”
Zdravets “Hylissang” Iliev Galabov , Fnatic League of Legends Pro-gamer commented: “To have the opportunity to use a mouse designed by BMW and Fnatic is awesome. My mouse is a fundamental part of my setup and I see it as an extension of my hand. I need it to be responsive, accurate, and comfortable to support my playstyle and help prevent any fatigue from extended play. The Fnatic x BMW Vision mouse is like nothing I’ve seen before. A mouse that fits only to your hand is unreal.”
The Fnatic x BMW Vision mouse is currently in production for Fnatic’s League of Legends pro-team. While there are no current plans for commercial production, Fnatic will listen to fan feedback and monitor competitive performance.
Editor’s Take
Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.
The Full Story
Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.
The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.
Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.
By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.
Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.
Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.
The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.
The Full Story
LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.
The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.
Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.
Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:
“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”
Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.
The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).
The Full Story
Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.
Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.
Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.
Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.
Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.
Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.
Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.
The post Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona appeared first on Gaming and Gambling Industry Newsroom.
Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment
LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand
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