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BIDSTACK BECOMES A UNITY VERIFIED SOLUTION

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Bidstack, the in-game advertising, and video game monetization platform, today announces it has become a Unity Verified Solution.

The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested and verified by Unity engineers to ensure rigorous technical quality and compatibility standards. Verified Solutions status will see the Bidstack SDK made available in the Unity Asset store and as a best-in-class solution for game developers that are exploring non-intrusive monetization strategies. Bidstack technology enables developers to enhance the authenticity of virtual environments by placing realistic advertising within video games, without interrupting the user experience.

Bidstack already works with a growing cross-platform portfolio of developers and AAA studios, and the partnership will further accelerate the adoption of Bidstack technology, with 50% of games across platforms being created using Unity tools and solutions. Unity holds the largest portfolio of mobile partnerships in the industry, and content created with Unity is consumed by over 3.9 billion monthly users across 190 countries globally.

Antoine Jullemier, VP of Gaming at Bidstack, commented:

“Our status as a Verified Solution from Unity signifies another milestone for Bidstack within the global game development ecosystem. Our world-class in-game advertising solutions have been rigorously tested by Unity, ensuring performance, stability and security within its vibrant community-driven ecosystem. The Bidstack mission is to empower developers and publishers of all sizes, and across all platforms, with the ability to seamlessly integrate our pioneering non-intrusive advertising solutions into games, with zero impact on game performance. Bidstack currently works with leading Unity games such as Top Eleven, Mad Skills Motocross 3, Football Cup 2022, and Hollywood Story, which use our lightweight technology to open up additional revenue streams, enhance gameplay and increase player retention with non-interruptive ads.”

Jan Kalafut, Chief Executive Officer at InLogic Software, a leading Unity developer and publisher, added:

“At InLogic, we are thrilled about this partnership between Bidstack and Unity. All of our games are developed in Unity, and the integration of the Bidstack SDK within them was always smooth. We hope that by Bidstack becoming a Unity Verified Solutions Partner, other studios will have the opportunity to adopt this monetization channel as we know for sure our users value the unintrusive formats”.

Bidstack technology bridges the gap between interactive entertainment and premium brands seeking to communicate with a highly engaged and diverse global player base. Learn more about how your game can unlock new revenues here.

 

About Bidstack

Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse.

Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, amongst many others.

The company has more than 80 staff across five international locations, and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than £26m in funding.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge

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ComeOn Group is excited to announce a groundbreaking addition to its Nordic Ruby Lounge portfolio: the launch of the industry’s first dedicated 7-Seat live casino Bet Stacker Blackjack.

Together with partner Evolution, this innovative live casino experience reinforces ComeOn Group’s commitment to delivering premium, player-centric gaming to its audience. Bet Stacker Blackjack joins an already solid lineup in the Nordic Ruby Lounge, which includes Native-Speaking Swedish Classic Blackjack and Free Bet Blackjack, further enhancing the diverse and immersive options available to players.

Greg Kett, Director of Casino at ComeOn Group, said: “The launch of Bet Stacker Blackjack marks another milestone in our mission to bring innovative and high-quality gaming experiences to our players. We are proud to continuously push the boundaries of live casino entertainment and set new industry standards.”

The Nordic Ruby Lounge is part of ComeOn Group’s prestigious Ruby Lounge portfolio, which debuted in early 2022 with a strong commitment to premium, safe, and exclusive entertainment. Designed as a “brand within a brand”, the Ruby Lounge live casino studio delivers an immersive experience, featuring expertly hosted Blackjack and Roulette tables by ComeOn’s dedicated live dealers.

With its tailored and personalised approach, the Nordic Ruby Lounge stands out as a truly one-of-a-kind live casino offering, setting new benchmarks in the industry. As live casino gaming remains a strategic focus for ComeOn Group, the launch of Nordic Ruby Lounge marks a significant milestone in the company’s ongoing growth and innovation efforts.

 

The post ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge appeared first on European Gaming Industry News.

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Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator

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Shochiku Ventures, the CVC arm of Shochiku Group, a cornerstone of Japanese entertainment for over 125 years, is launching the Shochiku Game Accelerator 2025, which will offer startups up to $100,000 USD.

The accelerator’s funding is available to startups providing game-enhancing technologies such as middleware, SaaS, and infrastructure. This funding is not for game development itself but for services that improve existing games.

Building on Shochiku’s recent indie game publishing success (e.g., MiSide – 80,000+ Overwhelmingly Positive Steam reviews), the program focuses on Proof of Concept (PoC) development, leveraging Shochiku’s existing game titles. Selected companies will receive funding, a trip to Tokyo, and access to top Japanese VCs, publishers, and partners.

Key Details:

  • Funding: Up to $100,000 (USD) per selected company (non-equity)
  • Focus: Game-enhancing technologies (middleware, SaaS, infrastructure – not game development)
  • Opportunity: PoC development with Shochiku titles, Japan market entry/expansion, networking with key industry players.
  • Backed By: Shochiku Ventures, part of the historic Shochiku Group.
  • Application Deadline: May 19, 2025 (11:59 PM JST)

The full press lelease below:

The post Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator appeared first on European Gaming Industry News.

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XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS

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Key Topics Include the Global Gaming Market, Mobile Monetization Trends, Player Engagement Led by Gen Z and Gen Alpha, and Rising Investments Tools and Platforms

Xsolla, a leading global video game commerce company, proudly announces the release of the Q1 2025 Edition of “The Xsolla Report: The State of Play.” This detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today’s rapidly changing market.

The Q1 2025 Edition focuses on the rapid growth of the global gaming market, which is expected to reach $522.5 billion in 2025 and expand at a 7.25% Compound Annual Growth Rate (CAGR), hitting $691.3 billion by 2029. The United States, poised to generate the largest revenue share for mobile games, will further solidify its position as the world’s top gaming market, contributing approximately $141 billion to the total revenue. This surge is driven mainly by the continued rise of mobile gaming, fueled by increasing smartphone adoption, advancing technology, and a more connected global market. The mobile gaming market is expected to accelerate at a compound annual growth rate (CAGR) of 11.3%, with 9.9% growth projected for 2025 alone.

The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading. These digital-native generations are redefining the gaming landscape by gravitating toward interactive, socially connected, and player-generated content. Platforms like Twitch and YouTube fuel deeper community interactions, solidifying gaming as not just entertainment but as a social and cultural force.

Technological advancements continue to shape the industry, with AI and cloud gaming at the forefront of innovation. Cloud gaming, projected to generate $25.3 billion by 2029, is breaking accessibility barriers by enabling high-performance, device-agnostic streaming. Meanwhile, AI is revolutionizing game development, optimizing workflows, and creating personalized player experiences boosting engagement and retention. As the gaming sector rapidly evolves, industry leaders such as Activision Blizzard, NVIDIA, and Microsoft are positioning themselves at the forefront of innovation, driving investment and expansion across cloud gaming, AI, and new monetization models.

“The convergence of AI and cloud gaming is revolutionizing the industry, making high-quality gaming experiences more immersive, scalable, and accessible than ever before,” said Chris Hewish, Chief Strategy Officer at Xsolla. “AI is streamlining development and enhancing player engagement, while cloud gaming is removing hardware barriers, allowing more players to connect seamlessly while providing alternative payment models like pay-as-you-go for users. This technological shift isn’t just shaping the future – it’s defining it.”

In addition to these findings, the report also highlights a defining trend shaping the industry: the democratization of game development, which is paving the way for social impact gaming. With game development tools increasingly accessible, a new generation of change makers is emerging—young creators leveraging gaming to address community challenges and drive meaningful social engagement.

The full report outlines the current trends and strategic opportunities in the global gaming market, offering invaluable insights for developers and industry stakeholders.

For more information and to access the Q1 2025 Edition of “The Xsolla Report: The State of Play,” visit: xsolla.pro/txrq125

 

The post XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS appeared first on European Gaming Industry News.

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