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Exclusive Q&A w/ Daniel Eskola Head of R&D at Relax Gaming on the release of Money Train 3 and its commercial success so far
Money Train 3 has now been live for over a month. What can you tell us about its performance so far?
We couldn’t be happier with the reception of Money Train 3! Internally, the expectations were high following the success of the record-breaking prequel, but the results have exceeded our forecasts. The sequel has outperformed all of our previous launches, it’s been enjoyed around the world and our operator partners are seeing phenomenal results. It’s a fantastic time for Relax and speaks volumes about the hard work and dedication that went into the game and evolution from the original Money Train.
We have seen quite a few maximum wins from the game already. How important has this dynamic been to the initial success of a game?
Creating attainable maximum wins is an aspect of our content that we do not take lightly. We believe in fairness and showing integrity through our work, creating effective maximum win caps is just one way of ensuring this. In its first four days, the game had already hit fourteen 100,000x bet wins, which sent a clear message early on about the achievability of the wins and doubtlessly encouraged others to play the game.
Moreover, we often receive emails from players asking for replays of their big wins, wanting to relive the amazing rush of winning big, this shows us that we succeeded in building up the thrill-factor. With this in mind, we feel that with a transparent business model like ours, the outcome is usually positive on all fronts – players enjoy themselves, which spills into fantastic results for our partners and of course, Relax Gaming. iGaming is not just about winning money of course, but it certainly contributes to a more trustworthy and entertaining experience.
Which mechanics have resonated most with players?
One of our latest additions, the Shapeshifter, has had a great response so far and makes for an extra exciting Bonus Round as it adds tremendous anticipation to each respin. The feature was inspired by player feedback so it’s incredibly rewarding to see that our team satisfied Money Train fans in this way. This feature, together with the persistent Necromancer, the Tommy Gun and Persistent Collector/Payer have all contributed a new dynamic to the Money Train mechanic.
The research process our team is accustomed to garners fantastic results and demonstrates their passion for building great games and knowing what their players want. Operators offer a huge helping hand in this regard as well, as they share all sorts of insights that funnel into our concepting stages.
Were there any lessons you took from the release of the first two installments that proved useful with this game’s introduction?
Absolutely, each game was built on the last and was a better game because of it. Listening to player feedback took much of the guesswork out of the production and helped us hit the mark on the scale that we have. The concepting stage took longer than usual as we knew that we had to deliver a bolder and better experience than the already extremely successful Money Train 2, the end result speaks for itself. The truly unique feature of the Money Train series is that there are so many different combinations of special symbols to achieve the max win and each game in the series becomes more complex as we push the limit whilst still keeping the game easy to understand for the players.
There was a great deal of anticipation in the run-up to this game’s release. That’s obviously a positive thing from a commercial point of view, but how do you go about maximising the potential of that?
We spread the message across our operators by hosting insightful meetings, webinars and presentations improve their ability to promote the game upon release. We’re transparent in everything that we do and we like to involve our partners as much as we can, we believe that the deeper the understanding of a game, the easier and more natural it feels to promote it. Keeping our communication channels open is a great way to spread the word about success like this.
It’s early days, but are there any initial thoughts about a Money Train 4 or a new Money Cart game?
It’s a tad too early to tease anything in this regard. The project will require an enormous amount of ideation and conceptualisation to ensure we can keep impressing the market and improving the quality. For us to consider building Money Trian 4 we have to be certain that it will be even more innovative than the last.
That said, we will share that we have some very exciting productions underway. Dream Drop Jackpots is still making headlines with frequent winners and fresh titles, and now, paired with Relax Rush (our recently released suite of promotional tools), even more creativity is about to be unleashed!
Editor’s Take
Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.
The Full Story
Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.
The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.
Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.
By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.
Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.
Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.
The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.
The Full Story
LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.
The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.
Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.
Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:
“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”
Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.
The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).
The Full Story
Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.
Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.
Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.
Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.
Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.
Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.
Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.
The post Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona appeared first on Gaming and Gambling Industry Newsroom.
Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment
LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand
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