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David Darling – Key Architect Of The UK Video Games Industry And Founder Of Kwalee, Honoured With Fellowship From WCUC

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A key architect of the UK video games industry has been honoured with a Fellowship from a Midlands college group and university centre.

David Darling, Founder & CEO of game development studio and publisher Kwalee and co-founder of Codemasters, has been named a Fellow of Warwickshire College and University Centre (WCUC).

The Fellowship was awarded in a ceremony at St Mary’s Church in Warwick on 13th October, which also saw students graduating from across the university centre.

David Darling, CEO of Kwalee, receiving the Fellowship Award from Angela Joyce, CEO of WCUC.

WCUC is the Higher Education arm of college group WCG (formerly Warwickshire College Group), which includes Royal Leamington Spa College, Warwick Trident College, Moreton Morrell College, Rugby College, Pershore College, and Evesham College.

Royal Leamington Spa College is based in the heart of Silicon Spa, a moniker for Leamington Spa, one of the biggest clusters of games developers in the UK.

The college runs a series of Games Design and Games Art courses from Level 3 up to degree level, with many of its graduates going on to work for games developers including Kwalee.

David Darling is recognised as one of the founding fathers of ‘Silicon Spa’, having founded Codemasters with his brother Richard in the region in 1986.

Codemasters launched classic game series, including Micro Machines, Dizzy, and Colin McRae Rally, which have gone on to sell millions of copies worldwide. In 2007, the Darlings sold their interests in the business.

David Darling founded Kwalee in Leamington Spa in 2011 and has grown the business into one of the world’s most successful hypercasual game publishers. Since its inception, their games have been installed over 900 million times. Darling is still innovating after decades in the industry and he remains as committed as ever to bringing great games to millions of players on mobile, PC, and console platforms.

Kwalee employs approximately 300 people across its studios in the UK, India, Portugal, and China and remote team members worldwide. The company’s success has seen more than £1.5 million in profits paid directly to its employees. Currently, Kwalee has over 180 open roles on its careers portal.

David Darling opened up about his shared history with Warwickshire, saying: “It was a great surprise and I’m really proud to have been made a Fellow of WCUC. I’ll try and motivate the students and take a particular interest with those on the games art and games design courses. My daughter studied at the college and really enjoyed and benefited from their creative, practical, and hands-on approach.

We’re always looking for new talented people at Kwalee and the educational system’s role is very important in developing that talent.”

It’s great that people have the opportunity to learn about games now, that wasn’t really an option when I was a student back in the 1980s.

When I was a child, we moved around the world. I went to 14 different schools and lived in a lot of countries. We settled here in Warwickshire and have been here for 30 years now. It’s home to me, a beautiful place, and I love living here in the heart of the country.

Angela Joyce, CEO of WCUC, said: “The title of Fellow is the highest accolade we can award as a college group and university centre. Fellowships are presented after great consideration, and we were delighted to recognise David Darling this year.

David is one of the most influential figures in the nation’s video game industry of the last 40 years and is still innovating and creating great games for millions of players worldwide.

His work has had a significant positive impact on the economy in Leamington and wider Warwickshire, and we are pleased to welcome David to our select group of Fellows.”

Watch the video from the ceremony:

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach

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B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.

Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.

Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.

Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.

Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.

The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.

George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.

“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.

“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”

The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.

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MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests

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MegaSportsPro, a groundbreaking player-performance sports competition, officially launches today in 24 states. The platform introduces a one-of-a-kind model that combines skill-based sports prediction with a built-in, lottery-style reward system, giving contestants three distinct ways to win: weekly leaderboards, monthly contests, and three daily progressive jackpots.

MegaSportsPro distinguishes itself by offering a daily slate of 15 player-performance propositions. Contestants leverage their sports knowledge to predict the outcomes for each proposition. This skill-based competition forms the core of the user experience, while the innovative prize structure provides multiple paths to victory.

The platform’s unique reward system is its main attraction. The daily progressive jackpots offer lottery-style excitement, growing in value until a contestant correctly predicts all 15 propositions. For consistent top performers, MegaSportsPro also hosts weekly and monthly leaderboard contests with separate, significant cash prize pools, ensuring that skill is regularly rewarded.

“We created MegaSportsPro to be a one-of-a-kind player performance sports competition with a reward system that is unmatched in the market,” said Pete Korner, Founder and CEO of Mega Sports Progressive LLC.

“Today’s fans want the thrill of a lottery-style win combined with the skill of a sports contest. Our platform delivers exactly that, with three ways to win through our daily progressives and our weekly and monthly prizes. We’re rewarding sports knowledge in a way that is more exciting and engaging than anything available today.”

The platform is now live and available to users in 24 states. To celebrate the launch, new contestants are invited to sign up and enter the first official contests starting today, Labor Day.

The post MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests appeared first on European Gaming Industry News.

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Fast Track AI to change the face of iGaming CRM

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Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.

Registration is now open.

The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.

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