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UK Tote extends XB Net deal to offer premium North American racing ahead of the Breeders’ Cup
British racing’s pool betting operator rolls out an expanded U.S. horse racing program to its customers in enlarged agreement with leading Stateside supplier for the Breeders’ Cup World Championships
XB Net, the leading provider of premium content for North American racing, has renewed its existing commingling distribution deal with powerhouse operator, UK Tote Group.
The UK Tote Group is the owner of the UK Tote, the largest privately owned Tote in the world, and is committed to growing its comprehensive horse racing portfolio to ensure all the best racing from around the world is available to its UK and Irish customers at www.tote.co.uk.
This agreement sees the UK Tote secure the overwhelming majority of premier stateside races for its highly engaged digital UK and Irish racing fans, including this week’s annual showpiece festival at the Breeders’ Cup World Championships in Keeneland, which runs from 4-5 November, where XB Net leverages an exclusive long-term partnership as the international-rights distributor.
More broadly, the deal offers a wider range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing). This allows the UK Tote to flexibly populate its programming timetable, thereby offering customers an authentic U.S. horse racing service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. The UK Tote platform harnesses everything required to run a responsible horse racing business across online and mobile.
This daily schedule of immersive content, which chronologically transitions the UK and Ireland’s domestic horse racing scene, ensures the UK Tote has a reliable source of fast-settling betting content following the conclusion of UK and Irish racing. The engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 2,500 meetings, and showcasing over 25,000 races per year, North American racing is continuing to entertain more and more bettors worldwide.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK and Ireland, Asia, North and Central America, and Australia.
Jon Knapman, Chief Commercial Officer at UK Tote Group, said: “As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world. With pool betting being dominant in U.S. racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content, such as silks and ratings, with which to elevate the experience for our customers.
“Our customers have already seen the added enjoyment and value that U.S. racing brings to the wider horse racing fan experience. Now it’s an honour to be bringing the Breeders’ Cup World Championships to our UK and Irish audience in what promises to be a thrilling renewal.”
Simon Fraser, Senior Vice President International at XB Net, added: “Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team. We’ve been impressed by the UK Tote Group’s recent moves to reignite the UK Tote for a contemporary racing audience, and XB Net’s wide range of low-latency racing solutions and racetracks are providing them with a deeper well from which to draw premium content.
“Indeed, it’s a privilege to continue working in tandem with proven partners like UK Tote Group and the Breeders’ Cup to optimize and increase the returns to North American racing from overseas during a challenging economic period. Returning the value to racing, racetracks, owners and Horsemen’s groups will help safeguard the future of the sport we all love.
“Live, premium daily sport is ostensibly an easy sell wherever you are in the world. Tellingly, though, if that sport’s betting markets are consistent and its framework familiar to the end user (allied to synchronicity with local leisure periods) then we’ve found that engagement gains quicker and more durable traction with audiences.
“The GMT time zone is, of course, well-positioned to migrate from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers. We can’t wait to see how our comprehensive package continues to perform for the Tote over a range of coming attractions this winter, with this week’s Breeders’ Cup World Championships, for which we hold the international distribution rights, an imminent highlight.”
Latest News
Fairspin Casino Unveils the Royale Run Tournament Overview
Fairspin Casino presents the Fairspin Royale Run Tournament, an event designed to offer participants access to high-value rewards. The circle of privilege is introduced as a thematic element of the tournament and is presented as part of the overall concept.
From November 15 to December 25, gameplay is structured as a progression-based format, with rewards that include a luxury car, a premium motorcycle, and a branded watch.
The Fairspin Royale Run Tournament combines entertainment with measurable advancement through Fairspin’s transparent Play to Earn system. Each action contributes to overall progress, bringing participants closer to the available prizes.
Royale Run Tournament Prestige Overview
The Fairspin Royale Run Tournament is presented as a competitive event within the platform, featuring rewards intended to highlight its premium positioning. The tournament links in-game activity with defined outcomes, offering items such as a car, a motorcycle, and a watch as part of the prize structure.
By combining an incentive-based format with these rewards, Fairspin outlines its approach to transparent, activity-driven gaming. The Fairspin Royale Run Tournament reflects the platform’s emphasis on structured progression and measurable results.
Tournament Participation Details
The Fairspin Royale Run Tournament follows a Play to Earn format in which each bet contributes to advancement on the leaderboard. A total prize pool of $50,000 USDT will be allocated among 100 winners.
Participation is outlined as follows:
- Users can join the event by selecting “Participate” on the tournament page.
- Users can engage in any preferred games* — each bet boosts overall ranking.
*All games are eligible for the tournament, except those listed in Section 7.1.2.
Results are determined by the number of TFS tokens accumulated during the event. TFS is Fairspin’s digital asset used to reflect activity within the platform. Higher token totals correspond to higher positions on the leaderboard.
The winners will receive the following prizes:
- 1st place: 20,000 USDT or a car certificate
- 2nd place: 10,000 USDT or a motorcycle certificate
- 3rd place: 6,000 USDT or a watch certificate
- 97 finalists will share 14,000 USDT in additional rewards
Each action recorded during the tournament contributes to overall standing and eligibility for the listed prizes.
TFS Token Usage Overview
TFS tokens are used within the Fairspin ecosystem beyond the tournament period. They function as a mechanism for in-platform utility, as accumulated TFS can be converted into game currency, staked for defined returns, or exchanged in the Fairspin Store for items such as bonus funds, free spins, free bets, and selected technology products.
The platform outlines its token mechanics, withdrawal processes, and loyalty structure as part of its overall operating model, with each action contributing to measurable activity within the system.
About Fairspin Casino
Since its inception in 2018, Fairspin Casino has been at the forefront of innovation, combining a rewarding gaming experience with unparalleled blockchain transparency. With more than 10,000 games from over 100 top-notch developers, fast withdrawals, and enticing promotions, Fairspin continues to set the gold standard in the online casino industry.
The introduction of Fairspin’s TFS token has adjusted engagement dynamics on the platform. TFS is accumulated through rakeback and progression within Fairspin’s 10-level loyalty program. Tokens can be staked for defined returns or exchanged for a range of available benefits, including additional gameplay options and platform rewards.
Contact
TFS PR
TFS
Fairspin
Latest News
Vegangster Partners with Cevro AI to Scale AI-Powered Player Support
iGaming operators on the Vegangster platform can now deliver enterprise-level, hyper-personalised player support without expanding headcount.
Platform provider Vegangster has partnered with Cevro AI, the leader in iGaming AI support agents, to embed empathic and intelligent AI agents directly into the Vegangster ecosystem.
The integration enables even lean operator teams to provide 24/7, compliant, and personalised player support across casino and sportsbook brands. From onboarding and account questions to more complex payments, bonuses, and responsible gaming assistance, Cevro AI agents resolve issues instantly, take action on the Vegangster platform, and seamlessly hand off tickets to live agents when needed. The result is faster service, reduced workload for human teams, and higher player satisfaction at scale.
Cevro AI transforms customer support into a growth channel, combining automation, compliance, and empathy-driven engagement. Its agents operate across multiple languages and channels, providing VIP-level service while reducing operational load and improving retention.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Cevro AI means our clients can now provide round-the-clock support that is both personal and efficient, without increasing headcount.”
— Michael Oziransky, Chief Product Officer at Vegangster
Powered by advanced reasoning, deep iGaming expertise, and real empathy, Cevro AI transforms every support interaction into a seamless, trust-building experience. Through direct integration with Vegangster’s player account and engagement systems, it delivers a unified support solution that not only responds to issues but also resolves them. The AI takes real actions inside the operator’s back office and adapts to each brand’s size and growth stage.
“We are proud to join forces with Vegangster, a partner that shares our commitment to innovation in iGaming,”
— Chaim Heber, Chief Executive Officer at Cevro AI
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Cevro AI
Cevro AI was built to transform how iGaming operators deliver support. Purpose-built for the industry, it combines deep domain expertise, human-level communication, seamless integrations, and compliance-first automation to resolve issues quickly and accurately. Cevro delivers personalised, human-quality support at scale so every player feels like a VIP while reducing workloads and eliminating the need to grow headcount.
Press Contact:
Romans Kozlovskis
Senior Content & PR Manager
Vegangster
Latest News
Kongebonus Awards 2025 now open for voting
Reading Time: 2 minutes
Kongebonus, Norways largest expert led iGaming community for everything related to casino and betting in Norway, has opened the voting for the fourth consecutive Kongebonus Awards, recognising the studios and titles shaping the next wave of online casino entertainment.
The programme celebrates creativity, innovation and excellence, with nominees and winners decided by a blend of votes from real players across Norway and scores from an expert jury, ensuring balanced, credible recognition. As the only iGaming awards originating from Norway, the Kongebonus Awards also signal trends felt across Europe and the wider community.
Recognising skill across modern game development – from graphics and sound design to inventive gameplay mechanics – the 2025 categories include:
- Beste Spillutvikler – Best Game Provider
- Mest innovative Spillutvikler – Most Innovative Game Provider
- Beste Bonus Buy Slot – Best Bonus Buy Slot
- Hall of Fame – Både vår egen, i tillegg til lesernes favoritt – Hall of Fame –Kongebonus and the readers’ favourite
- Rising Star Spillutvikler – Rising Star Game Provider
- Beste nye slot – Best New Slot
- Beste Oppfølger Slot – Best Sequel Slot
Building on last year’s momentum, where Hacksaw Gaming was named Best Game Provider and Print Studios took Best New Slot for Dreadworks, the 2025 Awards once again spotlight both established leaders and rising studios.
Eskil Raknes, Casino & Betting Expert at Kongebonus, said: “Each year, the Kongebonus Awards highlight the ideas and craftsmanship that move our industry forward. For many developers, a Kongebonus Award is more than a trophy, it’s a respected mark of recognition that raises a studio’s profile and opens doors across the industry.What makes these awards meaningful is the combination of votes from real players in Norway and expert jury review: players tell us what resonates, and our jury validates quality and innovation. We look forward to receiving your votes and celebrating the standout achievements of 2025.”
Voting is now live at https://www.kongebonus.com/awards/2025-prisutdeling where readers can learn more and cast their votes.
The post Kongebonus Awards 2025 now open for voting appeared first on European Gaming Industry News.
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