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PaddyPower Introduces Sports Betting Kiosks

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Paddy Power has introduced imageholders’ interactive kiosks to its 620 stores.

The new kiosks have an Elo 32-inch colour screen that offers features previously only available online. Along with core sporting information, the kiosk offers data segmented by price, stats, markets and tips in a visualised form.

Paddy Power has been an imageholders customer since 2015, with the two brands collaborating on retail solutions for the bookmakers’ retail shops.

“Every one of our 620 stores will now have at least one imageholders product. This latest concept is being trialed in our new store openings and we’ll continue to monitor performance as we open shops in Q4 2022 and Q1 2023,” Ian Quinlan, technical field services manager at Paddy Power, said in the press release.

A new concept is currently under development that integrates a writing shelf, integrated NFC reader and thermal receipt printer, allowing patrons to simply log into their account via an NFC membership card and print a betting slip.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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