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The Worldwide Sports Betting Systems Industry is Expected to Reach $648.7 Billion in 2027
The “Global Sports Betting Systems Market Size, Trends And Growth Opportunity, By Platform ,By Sports Type ,By Region and Forecast to 2027.” report has been added to ResearchAndMarkets.com’s offering.
The Global Sports Betting Market was valued at US$260.5 billion in 2021 and it is expected to reach at US$648.7 billion in 2027 at a CAGR of 11.26% during forecast period 2022-2027.
A form of gambling known as sports betting involves making predictions about sporting events and placing bets on the results. Sports betting is involved in non-athletic events such reality show contests, political elections, and contests involving animals like horses, dogs, and illegal cockfighting. Football, American football, baseball, hockey, basketball, and auto racing are some of the sports that are most often bet on, both by amateur and professional bettors. Bookmakers are often used to place bets. These are businesses that are both online and physically located, like casinos or betting shops.
Market Drivers
The expansion of wireless connection and digital infrastructure are anticipated to fuel the market’s rate of expansion. The increasing prevalence of smartphones has influenced consumer behaviour, particularly in terms of sports betting. The way that consumers behave when it comes to sports betting has significantly changed. The market for sports betting will expand during the forecast period due to the growing popularity of social gaming and gambling apps.
Market Restraints
Stringent government regulations imposed on sports are the major market restraints that would slow the growth rate of the sports betting market, along with concern about illegal activities in the industry, which are anticipated to provide obstacles to the market throughout the projected period.
Market Segmentation
The global sports betting market segmented into platform and sport type. On the basis of platform it segmented into online and offline. On the basis of sport type it segmented into football, baseball, basketball, hockey, cricket, tennis, golf, boxing, horse riding, auto racing, and others.
Regional Analysis
The global sports betting market segmented into five regions North America, Europe, Latin America, Asia Pacific, Middle East and Africa. In terms of revenue throughout the projected period, Europe will dominate the sports betting market. This is a result of the region’s growing interest in sports betting. Due to the growing number of individuals who wager on sports events like football, cricket, hockey, and basketball in this region, Asia-Pacific is also expected to have the fastest rate of economic growth.
Key Players
Various key players are listed in this report such as 888 Holdings Plc., Bet 365 Group Ltd., GVC Holding plc., The Stars Group, Paddy Power Betfair plc., William Hill plc., Fortuna Entertainment Group, Betfred Ltd., mybet Holding, Hong Kong Jockey Club.
Key Question Addressed by the Report
- What are the Key Opportunities in Global Sports Betting Market?
- What will be the growth rate from 2022 to 2027?
- Which segment/region will have highest growth?
- What are the factors that will impact/drive the Market?
- What is the role of key players in the value chain?
- What is the competitive Landscape in the industry?
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Global Sports Betting Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Sports Betting Market, By Platform
5.1 Y-o-Y Growth Comparison, By Platform
5.2 Global Sports Betting Market Share Analysis, By Platform
5.3 Global Sports Betting Market Size and Forecast, By Platform
5.3.1 Online
5.3.2 Offline
6 Global Sports Betting Market, By Sport Type
6.1 Y-o-Y Growth Comparison, By Sport Type
6.2 Global Sports Betting Market Share Analysis, By Sport Type
6.3 Global Sports Betting Market Share Analysis, By Sport Type
6.3.1 Football
6.3.2 Baseball
6.3.3 Basketball
6.3.4 Hockey
6.3.5 Cricket
6.3.6 Tennis
6.3.7 Golf
6.3.8 Boxing
6.3.9 Horse Riding
6.3.10 Auto Racing
7 Global Sports Betting Market, By Region
7.1 Global Sports Betting Market Share Analysis, By Region
7.2 Global Sports Betting Market Share Analysis, By Region
8 North America Sports Betting Market Analysis and Forecast (2022-2027)
8.1 Introduction
8.2 North America Sports Betting Market Share Analysis, By Platform
8.3 North America Sports Betting Market Size and Forecast, By Sport Type
8.4 North America Sports Betting Market Size and Forecast, By Country
8.4.1 U.S
8.4.2 Canada
8.4.3 Mexico
9 Europe Sports Betting Market Analysis and Forecast (2022-2027)
9.1 Introduction
9.2 Europe Sports Betting Market Share Analysis, By Platform
9.3 Europe Sports Betting Market Size and Forecast, By Sport Type
9.4 Europe Sports Betting Market Size and Forecast, By Country
9.4.1 Germany
9.4.2 France
9.4.3 UK
9.4.4 Rest of Europe
10 Asia Pacific Sports Betting Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 Asia Pacific Sports Betting Market Size and Forecast, By Platform
10.3 Asia Pacific Sports Betting Market Size and Forecast, By Sport Type
10.4 Asia Pacific Sports Betting Market Size and Forecast, By Country
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4. Rest of Asia Pacific
11 Latin America Sports Betting Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Latin America Sports Betting Market Size and Forecast, By Platform
11.3 Latin America Sports Betting Market Size and Forecast, By Sport Type
11.4 Latin America Sports Betting Market Size and Forecast, By Country
11.4.1 Brazil
11.4.2. Rest of Latin America
12 Middle East Sports Betting Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Middle East Sports Betting Share Analysis, By Platform
12.3 Middle East Sports Betting Size and Forecast, By Sport Type
12.4 Middle East Sports Betting Market Size and Forecast, By Country
12.4.1. Saudi Arabia
12.4.2. UAE
12.4.3. Egypt
12.4.4. Kuwait
12.4.5. South Africa
13 Competitive Analysis
13.1 Competition Dashboard
13.2 Market share Analysis of Top Vendors
13.3 Key Development Strategies
14 Company Profiles
14.1 888 Holdings Plc.
14.1.1 Overview
14.1.2 Offerings
14.1.3 Key Financials
14.1.4 Business Segment & Geographic Overview
14.1.5 Key Market Development
14.1.6 Key Strategies
14.2 Bet 365 Group Ltd.
14.2.1 Overview
14.2.2 Offerings
14.2.3 Key Financials
14.2.4 Business Segment & Geographic Overview
14.2.5 Key Market Developments
14.2.6 Key Strategies
14.3 GVC Holding plc.
14.3.1 Overview
14.3.2 Offerings
14.3.3 Key Financials
14.3.4 Business Segment & Geographic Overview
14.3.5 Key Market Developments
14.3.6 Key Strategies
14.4 The Stars Group
14.4.1 Overview
14.4.2 Offerings
14.4.3 Key Financials
14.4.4 Business Segment & Geographic Overview
14.4.5 Key Market Developments
14.4.6 Key Strategies
14.5 Paddy Power Betfair Plc.
14.5.1 Overview
14.5.2 Offerings
14.5.3 Key Financials
14.5.4 Business Segment & Geographic Overview
14.5.5 Key Market Developments
14.5.6 Key Strategies
14.6 William Hill plc.
14.1 Overview
14.6.2 Offerings
14.6.3 Key Financials
14.6.4 Business Segment & Geographic Overview
14.6.5 Key Market Developments
14.6.6 Key Strategies
14.7 Fortuna Entertainment Group
14.7.1 Overview
14.7.2 Offerings
14.7.3 Key Financials
14.7.4 Business Segment & Geographic Overview
14.7.5 Key Market Developments
14.7.6 Key Strategies
14.8 Betfred Ltd.
14.8.1 Overview
14.8.2 Offerings
14.8.3 Key Financials
14.8.4 Business Segment & Geographic Overview
14.8.5 Key Market Developments
14.8.6 Key Strategies
14.9 mybet Holding
14.9.1 Overview
14.9.2 Offerings
14.9.3 Key Financials
14.9.4 Business Segment & Geographic Overview
14.9.5 Key Market Developments
14.9.6 Key Strategies
14.10 Hong Kong Jockey Club
14.10.1 Overview
14.10.2 Offerings
14.10.3 Key Financials
14.10.4 Business Segment & Geographic Overview
14.10.5 Key Market Developments
14.10.6 Key Strategies
The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, reflecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection.
For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand.
Over the past 12 months, the industry has seen the strength of Soft2Bet’s compliance team, expertise and leadership across the EU and North America. Soft2Bet’s in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.
Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his strong commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and the panel and roundtable discussions that help set safer standards.
“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. – stated David Yatom Hay, General Counsel of Soft2Bet – By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”
Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team. Rather than outsourcing, the company builds its own tools, training and monitoring systems tailored to each market and customer profile. This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management and clear audit trails.
MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns and betting limits, while localised missions and challenges encourage healthy play. By integrating responsible gambling into the product experience, MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety.
The post Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025 appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly.
Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”
Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.
One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.
A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.
As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.
Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.
David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.
“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”
Florian Hermann, Managing Director at NOVOLINE.DE, said: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.
“We’re confident that our customers will love the SwinttPremium titles added to our offering .”
The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.
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