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Microgaming salutes organisations like Gordon Moody, Betknowmore, Anonymind and Motiv8
Leading online gaming software provider Microgaming is rallying behind Safer Gambling Week (October 17 to 23).
The industry-led event aims to stimulate conversation around safer gambling, while driving awareness of tools and resources that are available to people who believe they may have a problem.
As a leading provider of online gambling platform software, Microgaming takes its responsibility to ensuring players have access to such resources very seriously.
Through its corporate responsibility arm PlayItForward, it backs several organisations and charities that provide support and assistance to people who have experienced gambling harm.
These include the Gordon Moody, the UK’s number-one charity dedicated to providing support and treatment for gambling addiction. The charity aims to help people reclaim and rebuild their lives through recovery in a safe, supported environment.
PlayItForward recently helped Gordon Moody to create a comfort fund for affected others, as well as donating towards the purchase of new furniture to help treat more people.
PlayItForward also recently donated to digital mental health treatment service Anonymind, funding treatment and therapy courses for individuals struggling with gambling addiction.
Meanwhile, a financial contribution to Betknowmore UK, a leading provider of gambling support and training services, helped the group undertake valuable new research into support systems for women. This has led to a new gender specific support service for women called New Beginnings.
PlayItForward has also helped to fund treatment and provide a comfort fund for service users of Motiv8, an Isle of Man based charity offering addiction counselling.
Andy Clucas, Microgaming CEO, said: “Responsible gaming has always been a key focus for Microgaming. Safer Gambling Week offers us the perfect chance to highlight Responsible Gaming charities who do amazing work in the field of problem gambling treatment and research. Importantly, people who may be struggling with gambling issues need to know there are lots of organisations who can offer support and help them regain control of their lives.”
Rob Mabbett, Director of External Engagement at Gordon Moody, said: “Having a family member in treatment for gambling addiction can add extra pressure to the lives of their families. PlayItForward donations from Microgaming help our Comfort Fund bring respite to our service users’ families. From days out for their children to birthday or Christmas cards or presents, the Comfort Fund assists families to find peace of mind while their loved ones access therapy for problem gambling.”
Andy Atha, COO, Anonymind, said: “The PlayItForward donation provided earlier this year has led to several individuals being provided with convenient, effective digital treatment directly from a psychologist at their time of need. Gambling harm affects people in many different ways mentally, physically and financially and without donations like this, we would not be able to continue offering the most effective treatment to those individuals who need urgent help.”
Matt Smith, Head of External Affairs Betknowmore UK, said “The collaboration with Microgaming PlayItForward has enabled us to undertake research which highlighted the challenges that face women who want to access help and support for their gambling issues. In response, we have launched a new service called New Beginnings, which is a peer-led support programme. We have found that when engaging in groups women generally find them to be life-changing, giving them confidence, friendships, role models and tools to help them manage their recoveries.”
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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