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me88 signs a compelling brand ambassador agreement with MMA’s biggest star, Conor McGregor

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Asia’s leading online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be representing the brand as official Brand Ambassador in Southeast Asia (SEA).

Conor McGregor, also known as ‘The Notorious,’ is the first UFC fighter to hold titles in two weight divisions simultaneously and is undeniably one of the most decorated fighters in UFC history. Best-known for his boxing prowess and a mean pull-back left-handed counter, Conor’s victories come by way of spectacular knockouts that not only sealed him as a formidable opponent, but also an incredible draw to fans of the sport. Five of the top six highest selling pay-per-view events were headlined by Conor, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017. Conor is also a keen businessman, having co-founded Irish whiskey distiller, Proper No. 12 in 2018 alongside other ventures.

The illustrious athlete will collaborate with me88 to promote the brand across SEA and engage in various digital marketing activities to increase brand awareness throughout the region. This agreement also represents me88’s intention to strengthen its position as Asia’s most trusted online betting platform, hence the tagline “play safe play me”, as well as their commitment to providing the best in terms of quality, choice, and security to Asian sports fans.

Conor McGregor said: “It is an honor to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”

me88’s spokesperson, James Snider, said: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason. We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”

This ambassadorship was done in partnership with leading global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.

“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region,” said Outlast Sports CEO, Salauddin Sinnakandu.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025

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The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, reflecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection.

For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand.

Over the past 12 months, the industry has seen the strength of Soft2Bet’s compliance team, expertise and leadership across the EU and North America. Soft2Bet’s in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.

Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his strong commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and the panel and roundtable discussions that help set safer standards.

“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. – stated David Yatom Hay, General Counsel of Soft2Bet –  By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”

Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team. Rather than outsourcing, the company builds its own tools, training and monitoring systems tailored to each market and customer profile. This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management and clear audit trails.

MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns and betting limits, while localised missions and challenges encourage healthy play. By integrating responsible gambling into the product experience, MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety.

 

The post Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.

The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly. 

Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”

Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”

In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.

SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.

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Swintt increase German market profile with new NOVOLINE deal

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Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.

One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.

A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.

As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.

Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.

David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.

“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”

Florian Hermann, Managing Director at NOVOLINE.DEsaid: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.

“We’re confident that our customers will love the SwinttPremium titles added to our offering .”

The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.

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