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me88 signs a compelling brand ambassador agreement with MMA’s biggest star, Conor McGregor
Asia’s leading online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be representing the brand as official Brand Ambassador in Southeast Asia (SEA).
Conor McGregor, also known as ‘The Notorious,’ is the first UFC fighter to hold titles in two weight divisions simultaneously and is undeniably one of the most decorated fighters in UFC history. Best-known for his boxing prowess and a mean pull-back left-handed counter, Conor’s victories come by way of spectacular knockouts that not only sealed him as a formidable opponent, but also an incredible draw to fans of the sport. Five of the top six highest selling pay-per-view events were headlined by Conor, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017. Conor is also a keen businessman, having co-founded Irish whiskey distiller, Proper No. 12 in 2018 alongside other ventures.
The illustrious athlete will collaborate with me88 to promote the brand across SEA and engage in various digital marketing activities to increase brand awareness throughout the region. This agreement also represents me88’s intention to strengthen its position as Asia’s most trusted online betting platform, hence the tagline “play safe play me”, as well as their commitment to providing the best in terms of quality, choice, and security to Asian sports fans.
Conor McGregor said: “It is an honor to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”
me88’s spokesperson, James Snider, said: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason. We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”
This ambassadorship was done in partnership with leading global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region,” said Outlast Sports CEO, Salauddin Sinnakandu.
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.
As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.
“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.
According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.
“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”
The company is recruiting dozens of new digital channel and betting professionals over the coming year.
“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.
The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.
Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.
The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.
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