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Azerion announces acquisitions totalling approximately €12 million
Azerion has announced the completion of several acquisitions for an aggregated consideration of approximately €12 million (cash and share consideration). The acquisitions include Vlyby Gmbh, a fast growing ad tech company focused on programmatic video advertising and self-service publisher solutions, as well as a number of asset deals consisting of full monetization solutions for digital publishers in Italy (TakeRate) and France. These acquisitions generated approximately €14 million revenue in 2021.
Atilla Aytekin, co-CEO of Azerion, commented: “Our M&A pipeline remains strong, as demonstrated through this latest round of acquisitions. With every new integration we are delighted to see the Azerion platform growing ever stronger and improving the way we are able to satisfy the needs of our customers and partners. We will continue working actively and selectively on strategic M&A opportunities to complement our organic growth.”
To further enhance its monetization capabilities, Azerion will integrate VlyBy’s advertising technology including a product suite that allows publishers to offer video advertising inventory to multiple demand partners simultaneously, optimize pricing with machine learning and combine high performance video player solutions with self-service management and real-time performing interface.
In addition, the asset deals (including TakeRate) will supplement the Azerion platform with fully managed solutions for publishers, simplifying the process of advertising sales and maximizing ad revenue. The acquired assets are already highly effective in solving publisher challenges, offering features such as fixed revenue guarantees based on page view performance. With these integrations Azerion will reinforce its full monetization offering in Europe and significantly improve its level of support for local customers.
The aggregated paid consideration includes up to approximately 50% cash payment (combination of upfront and deferred payments). The remaining balance is settled through an Azerion ordinary shares consideration, resulting in 785,540 treasury shares being transferred to the selling shareholders. The acquisitions were completed at the end of Q3 2022.
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.
As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.
“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.
According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.
“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”
The company is recruiting dozens of new digital channel and betting professionals over the coming year.
“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.
The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.
Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.
The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.
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