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SCIENTIFIC GAMES AND GROUPE FDJ DEBUT LOTTERY GAMES OF THE FUTURE
Scientific Games and Groupe FDJ, the operator of France’s national lottery La Franϛaise des Jeux, unveiled iDecide, a revolutionary lottery game enhancement that gives instant scratch card players the option to continue their play experience with a digital game and potentially expand their winnings. The concept is a first for the global lottery industry.
The debut of iDecide comes days before the World Lottery Summit in Vancouver, where demonstrations will be hosted by Groupe FDJ and Scientific Games, partners on the innovation.
Here’s how it works: Each instant scratch card game featuring iDecide has a QR code and a callout promoting the opportunity to continue playing. If a player wins on the physical card, they can decide to cash their winning ticket at retail or wager a portion or all their winnings in a digital game. The iDecide digital game is accessed by scanning the QR code with a mobile device. To increase winnings, the player must successfully advance through the digital game. Advancement is randomly determined by the decisions the player makes during the digital game.
Xavier Etienne, Executive Vice President Technology and International for FDJ, said, “iDecide easily connects lottery players from an instant scratch card game sold at retail to the digital channel. These unique products were strategically developed to connect physical and digital game play with a focus on providing a unique digital entertainment experience for players while preserving FDJ’s strong retailer network. There has never been anything like iDecide, it is truly a product of the future for the global lottery industry.”
iDecide games are secure and maintain the integrity and pre-defined prize structure of the physical game. Digital player registration is not required. All prize winnings from both the physical and digital games are redeemed at a lottery retailer. If the player wishes to end play with the physical game, any winnings may be redeemed instantly. If the player decides to move to the digital game, the winning will be automatically updated with the outcome of the digital game.
Jeff Martineck, Senior VP of Global Lottery Product Innovation for Scientific Games, said, “Games featuring iDecide modernize the lottery experience for the consumer. These unique games put the power of choice into the consumer’s hands, moving them seamlessly from retail to digital as they decide how deeply they want to play and win. Best of all, iDecide games firmly connect lottery retailers to the digital channel, maximizing revenues and contributions to lottery good cause programs.”
iDecide is a proven innovation, with FDJ launching three games featuring the enhancement across its network of 30,000 retailers in France. Additional testing with consumer research groups was also conducted by Scientific Games to confirm the potential is universal.
iDecide™ is a trademark of Scientific Games, LLC. © 2022 Scientific Games, LLC. All Rights Reserved.

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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