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GameRefinery Analyst Bulletin: Mobile Game Market Review September 2022

George Miller
October 13, 2022
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GameRefinery by Liftoff’s latest analysis of the US, China, and Japan’s key mobile game markets, has just been released.

Here’s what they found:

  • New monetisation mechanics have been added to lots of games, and September was a particularly busy month for new battle passes. This may be a result of Apple increasing its App Store prices in Europe and parts of Asia.

  • Diablo Immortal’s latest update provides new ways for free players to earn weapons that were previously paywalled as post-game content .

  • League of Legends: Wild Rift added a new 1v1 PvP mode alongside monetised gachas to the US and China versions of the game, causing a spike in revenue by almost 10x.

  • A worldwide celebration event for Dragon Ball Z: Dokkan Battle pushed the game to the very top of the top-grossing iOS chart in Japan and the US.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

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Business & Advertising: [email protected]

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