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Global Gambling Market to Reach $912 Billion by 2027
Reportlinker.com announces the release of the report “Global Gambling Industry”
Online interactive peer-to-peer collaborative bespoke updates
Complimentary updates for one year
– Global Gambling Market to Reach $912 Billion by 2027
– In the changed post COVID-19 business landscape, global market for Gambling estimated at US$711 Billion in the year 2020, is projected to reach a revised size of US$912 Billion by 2027, growing at a CAGR of 3.6% over the analysis period 2020-2027. Betting, one of the segments analyzed in the report, is projected to record a 4.4% CAGR and reach more than US$375 Billion by the end of the analysis period.
– The U.S. Market is Estimated at $260 Billion, While Asia-Pacific is Forecast to Grow at 4.4% CAGR Gambling market in the U.S. is estimated at US$260 Billion in the year 2020 and is forecast to reach more than US$300 Billion by the end of the analysis period. Asia-Pacific is forecast to reach a projected market size of more than US$330 Billion by the year 2027 trailing a CAGR of 4.4% over the analysis period 2020-2027. Among the other noteworthy geographic markets are Rest of World and Europe, each forecast to grow at more than 3.0% over the analysis period.
Select Competitors (Total 223 Featured)
888 Holdings PLC
Bet365 Group Ltd.
Flutter Entertainment plc
Betsoft Gaming, LTD
Betsson AB
Boyd Gaming Corporation
Bwin.Party Digital Entertainment
Caesars Entertainment Corp.
Cherry Spelglädje AB
Chetu Inc.
City of Dreams Manila
Creatiosoft Solutions Private Limited
Crown Resorts Ltd.
Delaware Park
Elaunch Solution Pvt. Ltd
Evolution Gaming
Galaxy Entertainment Group
Golden Entertainment Inc.
Kindred Group PLC
Ladbrokes Coral
Las Vegas Sands Corp.
MGM Resorts International
Microgaming
NetEnt AB
Playson Limited
Scientific Games Corporation
SJM Holdings Limited
William Hill Plc
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Gambling – Global Key Competitors Percentage Market Share in
2022 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)
Gambling: An Accepted & Fundamental Part of Human Culture
Global Number of Gamblers (In Million) for the Years 2005,
2010, 2015, 2020
% Share of Top Destinations for Gambling Based on Visitor Influx
Year 2020 Has Been a Year of Astounding Disruption &
Unbelievable Transformation
COVID-19 Leaves the World in Shambles & Industries and Markets
Upended: World Economic Growth Projections (Real GDP, Annual %
Change) for 2019, 2020 & 2021
The First Vaccines Are Here! Will It Change the Existing
Economic Realities? & Is it Really the Silver Bullet We Were
Waiting For?
How Fast the World is Vaccinated Will Determine How Soon the
Pandemic Will End: COVID-19 Vaccines In Millions of Annual
Doses For Years 2020 Through 2025
How the Gaming & Gambling Industries Are Impacted by the
Pandemic & What?s the New Normal?
The Gaming Industry Finds Opportunity in Crisis
Global Gaming Market Reset & Trajectory – Growth Outlook (In %)
For Years 2019 Through 2025
Gambling is One Segment of the Gaming Industry That is
Experiencing Negative Impact of the COVID-19 Crisis. Here?s
Why
The Close Relation Between Casinos & Tourism Sharpens the
COVID-19 Blow on the Gambling Industry
COVID-19 Impact on Tourism Industry Affects Casino Revenues:
Percentage Change in International Tourist Arrivals by Region
for 2019 and Q1 2020
Will People Return to Offline Casinos Post Pandemic? Percentage
(%) of People Willing to Gamble at Casinos Post Lockdowns
Gambling: Definition, Scope & Types
Casinos Competitor Market Share Scenario Worldwide (in %): 2019
Recent Market Activity
World Brands
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Mobile Gambling Takes Center Stage
Global Mobile & Offline Gambling Transactions (In Million) for
Years 2010, 2015, 2020
COVID-19 Accelerates the Evolution of Online Casinos
% Share Gross Gambling Yields (GGY) by Type of Gambling
Gambling Apps Contribute to the Rising Popularity of Online
Casinos
Online Casinos Attract Broader Demographics
Demographic Structure of Online Casino Players: Percentage
Breakdown of Frequent Online Casino Visitors by Age Group
Cyberattacks Emerge as a Key Concern for Online Casinos
Use of Smartwatches for Placing Bets and Improve iGaming
Experience Gains Traction
Global Smartwatch Shipments (in Million) for the Years 2019,
2021 and 2023
New Table Games Expand the Consumer Base at Casinos
Blockchain Emerges to Change the Tide of Fortune for Gambling
Big Data & IoT to Transform the Gambling Industry
VR Based Gambling, A Game Changer for the Gambling Sport
5G to Revolutionize the Gambling Industry
5G Emerges With the Promise to Transform the Gaming Experience:
5G?s Contribution to Global GDP (In US$ Trillion) for Years
2020, 2025 & 2030
Crypto Currency Based Gambling Rises in Popularity
Stricter Gambling Regulations Around the Globe Encourages Legal
Gambling
4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for
Gambling by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR
Table 2: World Historic Review for Gambling by Geographic
Region – USA, Canada, Europe, Asia-Pacific and Rest of World
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 3: World 15-Year Perspective for Gambling by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World Markets for
Years 2012, 2021 & 2027
Table 4: World Recent Past, Current & Future Analysis for
Lottery by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR
Table 5: World Historic Review for Lottery by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 6: World 15-Year Perspective for Lottery by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027
Table 7: World Recent Past, Current & Future Analysis for
Betting by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR
Table 8: World Historic Review for Betting by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 9: World 15-Year Perspective for Betting by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027
Table 10: World Recent Past, Current & Future Analysis for
Casino by Geographic Region – USA, Canada, Europe, Asia-Pacific
and Rest of World Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR
Table 11: World Historic Review for Casino by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 12: World 15-Year Perspective for Casino by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027
Table 13: World Recent Past, Current & Future Analysis for
Offline by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR
Table 14: World Historic Review for Offline by Geographic
Region – USA, Canada, Europe, Asia-Pacific and Rest of World
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 15: World 15-Year Perspective for Offline by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027
Table 16: World Recent Past, Current & Future Analysis for
Online by Geographic Region – USA, Canada, Europe, Asia-Pacific
and Rest of World Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR
Table 17: World Historic Review for Online by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 18: World 15-Year Perspective for Online by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in the United States for 2022 (E)
Table 19: USA Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 20: USA Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 21: USA 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 22: USA Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 23: USA Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 24: USA 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
CANADA
Table 25: Canada Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 26: Canada Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 27: Canada 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 28: Canada Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 29: Canada Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 30: Canada 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
EUROPE
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Europe for 2022 (E)
Table 31: Europe Recent Past, Current & Future Analysis for
Gambling by Geographic Region – France, Germany, Italy, UK and
Rest of Europe Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR
Table 32: Europe Historic Review for Gambling by Geographic
Region – France, Germany, Italy, UK and Rest of Europe Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 33: Europe 15-Year Perspective for Gambling by Geographic
Region – Percentage Breakdown of Value Revenues for France,
Germany, Italy, UK and Rest of Europe Markets for Years 2012,
2021 & 2027
Table 34: Europe Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 35: Europe Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 36: Europe 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 37: Europe Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 38: Europe Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 39: Europe 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
FRANCE
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in France for 2022 (E)
Table 40: France Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 41: France Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 42: France 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 43: France Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 44: France Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 45: France 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
GERMANY
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Germany for 2022 (E)
Table 46: Germany Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 47: Germany Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 48: Germany 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 49: Germany Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 50: Germany Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 51: Germany 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
ITALY
Table 52: Italy Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 53: Italy Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 54: Italy 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 55: Italy Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 56: Italy Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 57: Italy 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
UNITED KINGDOM
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in the United Kingdom for 2022 (E)
Table 58: UK Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 59: UK Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 60: UK 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027
Table 61: UK Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 62: UK Historic Review for Gambling by Platform – Offline
and Online Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2012 through 2019 and % CAGR
Table 63: UK 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027
REST OF EUROPE
Table 64: Rest of Europe Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR
Table 65: Rest of Europe Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 66: Rest of Europe 15-Year Perspective for Gambling by
Type – Percentage Breakdown of Value Revenues for Lottery,
Betting and Casino for the Years 2012, 2021 & 2027
Table 67: Rest of Europe Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 68: Rest of Europe Historic Review for Gambling by
Platform – Offline and Online Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 69: Rest of Europe 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Asia-Pacific for 2022 (E)
Table 70: Asia-Pacific Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR
Table 71: Asia-Pacific Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 72: Asia-Pacific 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting
and Casino for the Years 2012, 2021 & 2027
Table 73: Asia-Pacific Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 74: Asia-Pacific Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 75: Asia-Pacific 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027
REST OF WORLD
Table 76: Rest of World Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR
Table 77: Rest of World Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 78: Rest of World 15-Year Perspective for Gambling by
Type – Percentage Breakdown of Value Revenues for Lottery,
Betting and Casino for the Years 2012, 2021 & 2027
Table 79: Rest of World Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR
Table 80: Rest of World Historic Review for Gambling by
Platform – Offline and Online Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR
Table 81: Rest of World 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027
IV. COMPETITION
Total Companies Profiled: 223
Latest News
From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025
Editor’s Take
Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.
The Full Story
Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.
The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.
Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.
Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.
The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.
The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.
Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:
-
Best Slot Provider (awarded by BitStarz).
-
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
-
Player’s Pick Award.
Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:
“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”
The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch
Editor’s Take
Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.
The Full Story
Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.
The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”
The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:
-
Plinko
-
Mines
-
Tower
-
Limbo
-
Crash
Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.
Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.
Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:
“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”
Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.
The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series
Editor’s Take
Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.
The Full Story
Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.
Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.
The Commercial Deal
-
SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
-
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.
A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.
Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:
“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”
Adam Baylis, Marketing Director at SBK, added:
“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”
The 2026 Schedule The series kicks off immediately in the new year:
-
9th Jan: Wolverhampton
-
6th Feb: Newcastle
-
20th Feb: Southwell
-
20th March: Wolverhampton
-
27th March: Newcastle
The post Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series appeared first on Gaming and Gambling Industry Newsroom.
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