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NBA 2K LEAGUE AND AUSTRALIA’S NATIONAL BASKETBALL LEAGUE ANNOUNCE LANDMARK AGREEMENT TO LAUNCH EXPANSION TEAM, NBL OZ GAMING

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NBL Becomes First Australian Professional Team to Join a Global Esports League, Third NBA 2K League Team from Outside of North America 

 The NBA 2K League and Australia’s National Basketball League (NBL) announced a landmark agreement that will see the NBL launch an NBA 2K League expansion team, NBL Oz Gaming, representing Australia.  This marks the first time an Australian professional team has joined a global esports league on a permanent basis.

The NBA 2K League tipped off its inaugural season in May 2018, with 17 teams, each affiliated with an NBA team.  With the addition of NBL Oz Gaming, the NBA 2K League has now expanded to 25 teams, 22 of which are affiliated with NBA teams, including 2022 Champions Pistons GT (3v3) and Bucks Gaming (5v5).  NBL Oz Gaming becomes the third expansion team from outside of North America following the addition of the Gen.G Tigers representing Shanghai, and DUX Infinitos representing Mexico City, in 2021 and 2022, respectively, and will make its debut when the NBA 2K League’s sixth season tips off in spring 2023.  Together, the NBL and the NBA 2K League will collaborate to grow the NBA 2K League’s presence in Australia through talent identification, joint marketing efforts and grassroots events.  NBL Oz Gaming will be based in the U.S. during the 2023 season, with the team’s location still to be announced.

“This is another historic day as we welcome Australia’s premier basketball league to the NBA 2K League family,” said NBA 2K League President Brendan Donohue.  “The NBL has a demonstrated track record of not only transforming their league, but also growing a fanbase in new and creative ways.  The NBL is the ideal partner to help the NBA 2K League do the same in Australia, where basketball and 2K are incredibly popular and we’re thrilled that NBL Oz Gaming will represent Australia in the NBA 2K League for years to come.”

“We have been intrigued by the esports sector now for some time, largely because there is a significant crossover between gaming fans and basketball fans – more so than any other sport,” NBL Commissioner Jeremy Loeliger said. “We always want to partner with the best, and one of the best professional esports leagues in the world is operated by our long-standing friends and partners at the NBA.  The global popularity of NBA 2K and the NBA 2K League continue to grow every year, and neither is showing any signs of slowing down.  Our hopes and expectations are that NBL Oz Gaming will introduce the NBL to a legion of new fans around the world.  But first, we have to turn our attention to building a strong and competitive roster and showing once again that the NBL can take on the best in the world.  This time, it just happens to be a slightly different game!”

The 2023 NBA 2K League season will livestream in Australia on Twitch and YouTube.  Over the NBA 2K League’s first five seasons, the league has conducted international qualifying events in Hong Kong, Seoul, and remotely for top players from the Asia-Pacific region.  Jack “Jaacko” Stevenson (New Zealand) was selected 50th overall in the 2019 NBA 2K League Draft and Meason “xMiLo—” Camille (Australia) was selected 62nd overall in the 2021 NBA 2K League Draft.

NBA 2K22 was in the Top-3 best-selling console games in Australia (#3) and New Zealand (#2) in 2021*.

The NBL has established itself as Australia’s fastest growing sports league and one of top basketball leagues in the world outside of the NBA.  Over the past few seasons, the league has seen record attendance, broadcast audiences and social media engagement, and has become a destination for top players from around the world, most notably through the NBL Next Stars program.  Through the growth of the NBL, the success of Australia’s national teams and the impact that Australian players are having in top basketball leagues around the world, basketball is now the fastest-growing sport in Australia.

NBL Oz Gaming will participate in the NBA 2K League Expansion Draft on Saturday, Nov. 5 (Eastern Time).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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