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Cricket NSW, Wanderers and Macarthur FC continue to help fans to reclaim the game

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Sports fans are set to enjoy more games free of sports betting ads with Cricket NSW and A-League football clubs Western Sydney Wanderers FC and Macarthur FC extending their partnerships under the NSW Government’s Reclaim the Game initiative.

CEO of Hospitality and Racing, Anthony Keon, said the extensions are a major boost for Reclaim the Game, which is challenging the idea that betting is a normal part of sport.

“The extended partnerships are a strong show of faith in Reclaim the Game as sporting franchises realise the importance of rejecting sports betting advertising and promoting gambling awareness among their supporters,” Mr Keon said.

“We now have fourteen teams from five codes turning down sports betting sponsorships and making gambling awareness and education an important part of their work.”

Cricket NSW’s two-year extension will see the rejection of sports betting advertising at home games of the men’s and women’s Big Bash teams, the Sydney Sixers and Sydney Thunder and also their state teams NSW Blues and NSW Breakers.

Cricket NSW CEO Lee Germon said the partnership extension would allow Cricket NSW to continue to make important inroads in helping to prevent – and reduce – the harm gambling can cause individuals, families, and society.

“Since joining forces with the Office of Responsible Gambling, Cricket NSW has made a meaningful contribution towards changing the community’s attitudes towards betting on sport,” said Mr Germon.

“We’re proud to be able to continue to play an active part in educating children that gambling is not a part of sport, and that gambling on sport is a bad bet.

“Cricket NSW will continue to do all we can to counter the constant sports betting advertising and the adverse effect it has on young people – young men, in particular – and their families.”

Western Sydney Wanderers’ partnership has been extended for a further two seasons and includes the women’s team for the first time, while Macarthur FC has signed on for an extra season. These extensions will be in place for the upcoming A-league season which kicks off on Friday 7 October.

Western Sydney Wanderers CEO Scott Hudson said he was proud to be continuing the relationship for the next two seasons.

“It is important for us to have an impact beyond the field and together with Reclaim the Game we have brought awareness of the impact that sports betting can have in professional sport,” said Mr Hudson.

“We are delighted that this partnership has now extended to our A-League Women’s team, and we look forward to continuing to build our relationship with Reclaim the Game over the next two years.”

Macarthur FC Group CEO, Sam Krslovic said “We are proud to continue our partnership with Reclaim the Game and be part of this positive initiative. Our community wellbeing is our primary focus and we feel it is important to promote a healthy connection between our game and our fans.”

Mr Keon said Reclaim the Game partners play a vital role in educating fans, players and staff about the risks associated with gambling.

“Reclaim the Game is a great way to reach young men who are most at risk of gambling harm with an estimated 41 per cent of regular sports bettors experiencing one or more gambling-related problems,” Mr Keon said.

“Online sports betting is on the rise with one in 20 adults in NSW betting on sports and growing community concern that children and young people are being exposed to too much gambling advertising.

“Research shows that almost 50 per cent of 12–17-year-olds saw gambling advertising on television during sports and racing events on a weekly basis and almost 1 in 3 young people considered betting on sports to be normal.

“Reclaim the Game is about getting back to what sport is all about – watching, enjoying and cheering on your team without intrusive sports betting ads getting in the way.

“We are so pleased that Cricket NSW, Western Sydney Wanderers and Macarthur FC will continue to reclaim the game and provide a family friendly environment for their fans to enjoy games without being bombarded by betting ads.”

If you or someone you care about needs support or advice, please call GambleAware on 1800 858 858 for free and confidential help and support 24/7.

These Reclaim the Game partnership extensions come in the leadup to GambleAware Week, an annual initiative for the NSW community to raise awareness about the risks of gambling and gambling harm. GambleAware Week will take place from Monday 17 October – Sunday 23 October 2022.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AI-Powered Gamification Arrives on Vegangster Platform via Smartico

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iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.

The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.

Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.

“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

About Smartico

Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.

The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.

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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest

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Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.

On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.

As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.

Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.

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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck

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Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.

In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at SlotsjudgePantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.

Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.

The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.

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