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William Hill transforms betting experience with new innovative and digital-focused shop

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William Hill has transformed the in-shop betting experience for its customers following the opening of a state-of-the-art, digital-only shop in Leeds on Saturday.

Ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward attended the relaunch of William Hill’s Vicar Lane venue, which promises an unrivalled immersive and interactive betting experience not seen before in betting shops.

The transformed shop in Leeds will provide William Hill customers with a range of exciting, new digital opportunities, including:

  • Digital only – William Hill will be going paperless across the shop
  • Integrated research table – customers can access digital versions of the Racing Post at William Hill’s new research table
  • Charging stations – customers will be able to charge their phones wirelessly while in the shop
  • Scent solutions – inspired by casinos, computer-driven scents configured to cover the entire shop have been installed

William Hill has also placed delivering innovations in player safety at the heart of the relaunch, with the introduction of a player safety/customer service area named ‘Own Your Game’, where customers and staff can privately interact around safer gambling issues and the various support measures available.

The leading bookmaker will also have access to real-time footfall information via a dashboard to understand customer dwell time and peak periods. Elsewhere, William Hill has introduced gantry cameras, providing access to which betting materials customers are engaging with on the shop floor to help tailor popular broadcast content, while also trialling the use of body cameras to ensure safety of its staff.

William Hill is set to roll out a similar digital-focused shop in Glasgow later this month.

Garry Fenton, William Hill’s UK Retail Director said: “We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.

“As well as offering our customers a wide range of cutting-edge digital features, we’ve also ensured that innovations in player safety have been key to this transformation. The relaunch in Leeds was a huge success and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.”

Ben McCann, Head of Marketing – Retail & Omni added: “We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop.

“Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process.”

Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw.

Nigel Martyn said: “It’s been fantastic to see how William Hill are progressing the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026

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Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.

This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.

Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.

The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”

The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.

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Week 47/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has expanded its successful Mythology series with the launch of Mega Zeus Hold & Hit 3×3. Set among the golden columns of Mount Olympus, Mega Zeus transports players to the realm of the mighty god of thunder. 

Galaxsys proudly announces the launch of its latest slot game, Guardians of Glory, an action-packed game that combines medieval warfare, innovative slot mechanics, and massive win potential for players worldwide. Blending classic slot mechanics with high-octane action, Guardians of Glory is a 5-reel, 3-row cascading line slot designed to keep players on the edge of their seats.

Evoplay has launched Imperial Relics: Three Pots, a vibrant new slot inspired by the grandeur, treasures, and mysticism of Imperial China. Players are transported to a golden city overseen by a wise emperor, where sacred relics and intricate symbols adorn the reels.

Relax Gaming has enhanced a fan-favourite with the launch of Snake Arena 2: Kinesis Unleashed. The futuristic, feature-packed 6×4 ways slot pits Slayers against Snake in an entertaining game experience that offers huge win potential with a maximum prize of 50,000x bet.

Get ready for the slot event of the year, from Booming Games, in Black Friday Cart Craze, where every spin feels like a mega sale! Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!

In Nolimit City’s latest release, Bizarre, peek into the window of Dr. Bizarre’s wild experiments. This slot falls under the eccentric category of Nolimit City slots such as Munchies, Outsourced and Ugliest Catch. The farm has been… busy. Bizarre plays out on a 4-4-4-4-4 layout across 5 reels, with a number of variations of xSplit®.

Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms. Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.

 

SlotMatrix, the world’s largest casino content aggregator, invites players to step into the Royal palace of popular characters Richie and Peggy in Gold Pigger 2 Royal Snouts. Set in a golden Kingdom ruled by regal pigs, Gold Pigger 2 Royal Snouts combines vibrant visuals and dynamic mechanics for a lavish slots experience.

 

Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown. Stadium of Riches doesn’t just replicate the spirit of football – it elevates it.

Blueprint Gaming is kicking off the festive season with the launch of Saint Nicked 3 Present Tense, the first of three Christmas-themed releases that see some of its most iconic series reimagined with charming festive visuals, enriched graphics and immersive seasonal experiences designed to delight operator player bases worldwide.

BGaming invites players to wrap up warm and explore an icy kingdom in Divine Queen: Heart of Ice. Watch the wins snowball in this Olympus-genre pay-anywhere game. Divine Queen: Heart of Ice pulls inspiration from the iconic Bonanza gameplay mechanics, repackaging them in a winter retro style.

This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement.

Get ready to gather the family around the table and celebrate the harvest season in style in Extra Win X Thanksgiving – the new holiday-themed twist on Swintt’s classic retro slot formula where landing full table wins can lead to massively multiplied payouts.

TaDa Gaming has released Clover Ladybug, a vibrant slot where expanding Wilds, playful multipliers and the lucky ladybug herself lead the way to exciting 1500x wins. Set on a 5×3 grid with 20 paylines, Clover Ladybug transforms the simple joy of nature into a lively slot experience.

 

The post Week 47/2025 slot games releases appeared first on European Gaming Industry News.

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HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership

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HIPTHER’s flagship media outlet, European Gaming Media, is delighted to announce a new Media Partnership with Frank Gaming – the strategic nexus connecting game providers, casino operators, and industry leaders worldwide.

This collaboration marks a shared mission to accelerate partnerships, amplify exposure, and empower sustainable growth within the global iGaming ecosystem. Through this agreement, Frank Gaming will feature HIPTHER’s renowned international events across its platform, providing its expansive network with direct access to some of the industry’s most influential conferences.

In exchange, European Gaming Media will provide ongoing editorial and social media coverage for Frank Gaming’s key announcements, while Frank Gaming representatives will receive complimentary passes to attend HIPTHER’s premium events, including the Prague Gaming & TECH Summit, European Gaming Congress (HIPTHER Warsaw Summit), and the MARE BALTICUM Gaming & TECH Summit.

A Partnership Built on Shared Vision and Reach

Frank Gaming serves as a powerful connector within the iGaming ecosystem, driving measurable results through strategic networking, exclusive events, and actionable industry intelligence. Their ecosystem features over 500 verified suppliers, 250 active operators, 1,200 successful connections, and 50+ exclusive events – all designed to foster collaboration and growth.

The platform’s comprehensive toolkit includes a Supplier Directory, Strategic Networking, Industry Intelligence, Exclusive Events, Custom Marketing, and Strategic Advisory services, making it a go-to destination for gaming businesses seeking to scale with purpose.

As a leading media voice reaching over 300,000 monthly readers, European Gaming Media delivers trusted news, interviews, and insights across gaming, betting, esports, and tech innovation. The partnership strengthens both brands’ commitment to building bridges and driving excellence across the gaming value chain.

Statements from the Partners

Zoltán Tűndik, Co-founder of HIPTHER, commented: Our collaboration with Frank Gaming is a natural fit, rooted in a shared commitment to strengthening the core of the iGaming industry. We are focused on delivering crucial insights, and Frank Gaming excels at creating actionable connections. With a joint effort we can offer immense value, ensuring that the critical discussions taking place at our HIPTHER events are amplified across their robust network of suppliers and operators.

Julian Arabadjiyski, Frank Gaming strategic advisor added: Partnering with HIPTHER is a strategic step forward in our mission to connect innovation with opportunity across the global iGaming landscape. HIPTHER brings industry-shaping insights and global reach through their events and media, while Frank Gaming empowers suppliers and operators to turn those insights into growth. Together, we’re bridging knowledge and execution ensuring the right voices are heard and the right connections are made.

About Frank Gaming

Frank Gaming is the strategic nexus connecting game providers, casino operators, and industry leaders across the global iGaming ecosystem. With over 500 verified suppliers, 250 operators, and 1,200 successful connections, the platform accelerates partnerships and drives growth through strategic networking, exclusive events, and targeted intelligence.

About European Gaming Media

Part of HIPTHER, European Gaming Media (EuropeanGaming.eu) is one of the most trusted publications in the iGaming and gambling sector, reaching more than 300,000 readers monthly. The outlet delivers daily news, in-depth interviews, regulatory updates, and event coverage, shaping the future of gaming and betting across Europe.

About HIPTHER

HIPTHER is a global brand dedicated to connecting people and businesses through innovative media, PR, and events. With leading conferences and media outlets spanning Gaming, Tech, and Fintech, HIPTHER empowers industries through connection, collaboration, and creativity.

The post HIPTHER’s European Gaming Media Joins Forces with Frank Gaming in a Strategic Media Partnership appeared first on European Gaming Industry News.

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