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William Hill transforms betting experience with new innovative and digital-focused shop
William Hill has transformed the in-shop betting experience for its customers following the opening of a state-of-the-art, digital-only shop in Leeds on Saturday.
Ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward attended the relaunch of William Hill’s Vicar Lane venue, which promises an unrivalled immersive and interactive betting experience not seen before in betting shops.
The transformed shop in Leeds will provide William Hill customers with a range of exciting, new digital opportunities, including:
- Digital only – William Hill will be going paperless across the shop
- Integrated research table – customers can access digital versions of the Racing Post at William Hill’s new research table
- Charging stations – customers will be able to charge their phones wirelessly while in the shop
- Scent solutions – inspired by casinos, computer-driven scents configured to cover the entire shop have been installed
William Hill has also placed delivering innovations in player safety at the heart of the relaunch, with the introduction of a player safety/customer service area named ‘Own Your Game’, where customers and staff can privately interact around safer gambling issues and the various support measures available.
The leading bookmaker will also have access to real-time footfall information via a dashboard to understand customer dwell time and peak periods. Elsewhere, William Hill has introduced gantry cameras, providing access to which betting materials customers are engaging with on the shop floor to help tailor popular broadcast content, while also trialling the use of body cameras to ensure safety of its staff.
William Hill is set to roll out a similar digital-focused shop in Glasgow later this month.
Garry Fenton, William Hill’s UK Retail Director said: “We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.
“As well as offering our customers a wide range of cutting-edge digital features, we’ve also ensured that innovations in player safety have been key to this transformation. The relaunch in Leeds was a huge success and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.”
Ben McCann, Head of Marketing – Retail & Omni added: “We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop.
“Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process.”
Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw.
Nigel Martyn said: “It’s been fantastic to see how William Hill are progressing the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.”
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R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch
Franco Digital, the Spanish gaming provider, is to power the launch of new Spanish casino TikiTaka Play, after the operator selected the supplier’s IRIS platform to launch and manage its new online gaming operation.
This strategic partnership, which reinforces R. Franco Digital’s commitment to delivering cutting-edge technology to regulated markets, means TikiTaka Play will be provided with a fully integrated, scalable, compliant platform.
IRIS will centralise essential operational functions for TikiTaka Play, including player account management (PAM), KYC/AML, payments, product administration, promotions, CRM, affiliate activity, fraud prevention, and real-time analytics. This will ensure TikiTaka Play begins its digital journey with strength, reliability, and support to optimise its growth in Spain.
This latest deal is a new milestone in R. Franco Digital’s technological roadmap as the company continues to reinforce its successful presence in regulated markets globally.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “We are proud that TikiTaka Play has selected our IRIS platform to underpin its new online gaming operation.
“This partnership reinforces our growth in our home market and is a testament to the platform’s power, security, and scalability. It marks a solid beginning for what is set to be a highly successful collaboration.”
Jesús Muñoz, CEO and founder of Tiki Taka Games group, added: “The choice of platform was paramount for launching our new online operation, and R. Franco Digital’s IRIS solution stood out.
“It provides us with a fully integrated and regulation-ready environment, ensuring we enter the market with confidence and efficiency.”
The post R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch appeared first on Gaming and Gambling Industry Newsroom.
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Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria
Wazdan, the gain-focused developer, has partnered with WINBET to launch its acclaimed Jackpot Rain feature in Bulgaria for the first time, alongside 10 of its top-performing titles.
The agreement marks a major step forward for Wazdan’s growth in the Bulgarian iGaming market, bringing a mix of innovation and proven performance to one of the country’s leading operators.
Through the partnership, players at WINBET can now enjoy a host of Wazdan player favourites, including Burning Sun Extremely Light, Mighty Wild: Panther, 9 Coins Grand Platinum Edition, 15 Coins, Hot Slot: 777 Coins, 20 Coins, Hot Slot: 777 Crown, 12 Coins Grand Gold Edition, Black Horse Cash Out, and Mighty Symbols: Diamonds.
In addition to the slot lineup, Jackpot Rain will make its long-awaited debut in Bulgaria, bringing with it a new layer of excitement. The feature gives players the chance to trigger four progressive jackpots, adding a dynamic and rewarding dimension to gameplay across multiple Wazdan titles.
WINBET, the leading Bulgarian operator, offers a premium online experience with more than 300 casino slot games, live casino options, and a comprehensive sportsbook. Known for its generous promotions, seamless mobile experience, and variety of payment methods, WINBET continues to set new standards in the Bulgarian market.
This latest collaboration underscores Wazdan’s commitment to expanding its footprint in regulated territories by delivering next-generation features that enhance both player satisfaction and operator performance.
Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “This collaboration marks another exciting milestone as we continue expanding our presence in regulated markets across Europe.
“WINBET has built a strong reputation for quality and player engagement, and we are confident that our portfolio, together with the excitement of Jackpot Rain, will deliver outstanding results.”
Henrieta Nikolova, Head of Casino at WINBET said: “Partnering with Wazdan allows us to enrich our online casino offering with a series of titles known for their innovation and entertainment value.
“The exclusive launch of Jackpot Rain in Bulgaria is a great addition to our portfolio, and it is exciting to become the first operator in the country to deliver this experience to our players.”
The post Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria appeared first on Gaming and Gambling Industry Newsroom.
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Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network
‘Rising Star’ provider integrates retention-driving portfolio with flexible branding capabilities
Hub88 has broadened its network of studio partners by integrating InOut Games’ full suite of high-converting crash, instant and slot titles.
InOut Games has carved out a niche with its rapid-cycle gameplay and internationally appealing titles, including Chicken Road Race, Squid Gambler, Forrest Arrow and many others. Each game is built using HTML5, supports multiple currencies and crypto, and is localised into more than 15 languages – ensuring operators can cater to their target markets with ease.
Hub88’s operator network has now gained access to more than 47 InOut Games releases, which are developed to boost retention with an average user lifetime of up to 12 months. The provider offers high levels of flexibility with its complimentary branding service, while an automated onboarding system allows for seamless integration.
The addition of InOut Games represents an injection of creativity, energetic mechanics and lively themes into Hub88’s line-up, delivering adaptable titles designed for commercial success.
Ollie Castleman, Managing Director at Hub88, said: “InOut Games brings a distinctive energy to fast-play, with a portfolio built on punchy mechanics, vibrant characters and easy-to-understand concepts. Their ability to combine rapid-fire gameplay with expert localisation makes them a natural fit for operators seeking to capture attention quickly.
“As we continue prioritising partnerships that help brands stand out, integrating a studio as versatile and ambitious as InOut Games is a major win for our network.”
Ilya Rybasov, Head of AM Department at InOut Games, said: “Joining forces with Hub88 is a pivotal leap for us. Their success in putting innovative content in front of leading operators at scale gives us the perfect basis to accelerate our global ambitions.
“Hub88 understands the power of instant-play entertainment as much as we do, and we’re thrilled to deliver a new calibre of instant games to their network.”
The post Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network appeared first on Gaming and Gambling Industry Newsroom.
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