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William Hill transforms betting experience with new innovative and digital-focused shop

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William Hill has transformed the in-shop betting experience for its customers following the opening of a state-of-the-art, digital-only shop in Leeds on Saturday.

Ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward attended the relaunch of William Hill’s Vicar Lane venue, which promises an unrivalled immersive and interactive betting experience not seen before in betting shops.

The transformed shop in Leeds will provide William Hill customers with a range of exciting, new digital opportunities, including:

  • Digital only – William Hill will be going paperless across the shop
  • Integrated research table – customers can access digital versions of the Racing Post at William Hill’s new research table
  • Charging stations – customers will be able to charge their phones wirelessly while in the shop
  • Scent solutions – inspired by casinos, computer-driven scents configured to cover the entire shop have been installed

William Hill has also placed delivering innovations in player safety at the heart of the relaunch, with the introduction of a player safety/customer service area named ‘Own Your Game’, where customers and staff can privately interact around safer gambling issues and the various support measures available.

The leading bookmaker will also have access to real-time footfall information via a dashboard to understand customer dwell time and peak periods. Elsewhere, William Hill has introduced gantry cameras, providing access to which betting materials customers are engaging with on the shop floor to help tailor popular broadcast content, while also trialling the use of body cameras to ensure safety of its staff.

William Hill is set to roll out a similar digital-focused shop in Glasgow later this month.

Garry Fenton, William Hill’s UK Retail Director said: “We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.

“As well as offering our customers a wide range of cutting-edge digital features, we’ve also ensured that innovations in player safety have been key to this transformation. The relaunch in Leeds was a huge success and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.”

Ben McCann, Head of Marketing – Retail & Omni added: “We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop.

“Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process.”

Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw.

Nigel Martyn said: “It’s been fantastic to see how William Hill are progressing the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming

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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.

Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.

This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.

New Award Categories for 2026

Woman Leader of the Year

This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.

Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.

Rising Star in Responsible Gambling

Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.

Young Changemaker Award

Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.

Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.

Industry Culture Shaper

Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.

Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.

Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.

A broader vision for industry progress

“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”

The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.

The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.

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CT Interactive Expands in Romania with New Game Launch on Maxbet.ro

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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.

The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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CT Gaming Shortlisted in Three Categories at BEGE Awards 2025

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CT Gaming has announced that the company has been shortlisted in three major categories at the BEGE Awards 2025, reaffirming its strong market presence and commitment to delivering innovative gaming solutions.

This year, CT Gaming is a finalist in the following categories:

• Slot Product of the Year – Next 32

• Jackpot System of the Year – Diamond Tree Deluxe

• Casino Management System of the Year – Rhino CMS

These nominations recognise the company’s continuous ability to combine modern technological advances with proven performance, creating products that deliver exceptional value to both operators and players.

NEXT 32 is the most innovative slot cabinet in CT Gaming’s portfolio, impressive with its advanced technical features, ergonomic design and enhanced player interaction.

The upgraded Diamond Tree Deluxe jackpot system stands out with improved visuals, smoother gameplay and the exciting ability for players to win any jackpot tier directly from the base game. Its flexibility allows operators to configure parameters according to their venue needs, offering a customized jackpot experience.

Rhino, CT Gaming’s powerful casino management system, continues to evolve with new modules and features that streamline operations, support informed decision-making and enhance player interaction. Its comprehensive and scalable platform is designed to suit gaming venues of any size.

“We are honored to receive recognition in three categories this year. It reflects our team’s dedication to innovation and delivering products that support the success of our partners,” said Biser Bozhanov, CEO at CT Gaming.

The post CT Gaming Shortlisted in Three Categories at BEGE Awards 2025 appeared first on European Gaming Industry News.

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