Latest News
Department of Trust signs champion jockey Harry Skelton for safer gambling push
Department of Trust, the leader in financial KYC for the gambling industry, has signed Harry Skelton as brand ambassador for its pioneering personal finance app for gamblers, BetBudget, as it begins a major social media and online marketing campaign.
BetBudget is the first personal finance tool designed specifically for all types of gamblers, to help manage money and make smarter decisions about gambling and other spend in one place. The app uses FCA regulated open banking to emphasise security, privacy and ease of use.
BetBudget offers helpful personal budgeting tools such as consolidating bank balances, tracking disposable income, discreet personalised alerts for spending or withdrawals, and P&L analysis of a user’s history with individual gaming sites. The service is free for consumers.
Gambling operators can use BetBudget to carry out financial KYC checks ranging from a simple confirmation of income, a review of vulnerability metrics, all the way to complete access to bank statement data for enhanced due diligence (EDD). Players review and approve these requests with one tap in the app – removing the need to submit bank statements, avoiding hits on their credit file, and maintaining complete control of what data is shared at all times.
To raise awareness among sports bettors, BetBudget has signed 2020/21 champion jump jockey Harry Skelton as a long-term brand ambassador. Skelton will bring a visual BetBudget presence to the racecourse and help promote the brand through traditional and social media.
“As a jockey, my profession is built on trust,” said Skelton, a winner of eight Grade 1s, including two at the Cheltenham Festival. “I’m delighted to partner with BetBudget, a tool that drastically improves the way in which players share their financial and other personal information with bookies. Anything that helps people to bet in a safer, more responsible manner should be welcomed.”
Department of Trust was founded by CEO Charles Cohen, a technology entrepreneur and executive, who previously founded and sold businesses including online currency beenz.com and mobile gambling pioneer Probability plc.
“Financial KYC is becoming something every operator needs to conduct more often, more deeply and more accurately,” said Cohen. “We are thrilled to be working with Harry to raise the profile of BetBudget among UK sports bettors in particular. They are the group most likely to encounter these checks today and benefit most from the free BetBudget app itself.”

Latest News
Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
Latest News
Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
Latest News
Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months ago
Imagine Live Partners with King.rs
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
-
Latest News1 month ago
Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
-
Latest News1 month ago
Swintt secured ISO 27001: 2022 certification
-
Latest News3 months ago
Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates
You must be logged in to post a comment Login