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Yield Sec CEO Ismail Vali to address European Casino Association (ECA) Industry Forum
Ismail Vali, founder and CEO of Yield Sec, will be delivering insights across the spectrum of betting, gaming and lottery marketplace participation and the fight against criminal, black-market operations when he addresses this week’s European Casino Association (ECA) Industry Forum.
The ECA event, taking place in Vienna, Austria, from September 27-30, 2022, is a celebrated forum for sector stakeholders and leaders to meet, debate and discuss key issues affecting the licensed online and land-based gambling industry across Europe.
Ismail will be speaking on the topic of Marketplace Protection: Legal versus Illegal, focusing upon the helplessness all legal stakeholders have felt in relation to the black market. He will discuss how government, regulators, legal operators and suppliers, law enforcement, and even customers, can now be supported and protected by Yield Sec, which seeks to make it unprofitable for illegal operators to remain active in what must become secure, optimized and contained iGaming marketplaces.
Ismail Vali, Founder and CEO of Yield Sec, said: “The sustainability of every regulated gambling marketplace relies upon legal stakeholder abilities to directly challenge crime, whilst optimizing and protecting their own interests and operations.
“I look forward to discussing the ways we have, as communities, been trying to deal with the problem of illegal gambling, to date, and how the Yield Sec platform and our proprietary approaches and techniques will help each legal stakeholder take control back to ensure that betting, gaming, and lottery activity no longer funds crime – it funds our onshore commerce and communities.”
The United Nations estimate that criminal black-market operators generate up to $1.7 trillion per year in illegal sports betting and horse race wagers alone, seriously impacting revenue for legal, licensed operators and the consequent taxation and community support that governments can hope to raise from the sector. The unchecked presence of black-market activity additionally breeds unsafe consumer environments and exponentially increases the risks of gambling-related harm as illegal operators face no regulatory oversight or compliance controls.
The Yield Sec technical intelligence platform helps reduce and restrict illegal operator presence and profitability by denying these criminal entrants the oxygen of marketing to acquire new audiences and reach or reactivate existing customers. Yield Sec identifies all gambling activity in an individual jurisdiction and, through the application of its proprietary tech, processes, AI, machine learning and expert human interaction, delivers actionable benefits and value for each legal stakeholder client.
This helps them optimize and protect their own operations and reality, which, in turn, positively impacts the marketplace ecosystem. Societies will only realise meaningful and sincere responsible gambling where measures are uniformly applied amongst a contained group of compliant licensed operators, and the legal industry is able to grow sustainably whilst supplying predictable taxation and good causes receipts for the government and the community. Each of these goals is only realised through the reduction and removal of criminal black-market gambling activity.
Hermann Pamminger, Secretary General of the European Casino Association (ECA) said: “The European Casino Association is pleased to invite an expert such as Ismail Vali to speak at our Industry Forum and advise upon how we should best identify, approach, and challenge the black-market menace that has plagued our industry and communities for far too long.
“We welcome the opportunity to discuss practical measures to call out illegal activity while reinforcing meaningful, responsible gambling practices adopted consistently by our licensed and regulated members. As an integral part of the international entertainment industry, we must all play by the same rules.”

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Poppleston Allen bolsters Gambling Team with specialist commercial law consultant
Leading licensing law firm Poppleston Allen is delighted to announce that betting and gaming industry stalwart Tom Grant is joining their Gambling Team as a consultant solicitor, bolstering its offering by advising on commercial contracts.
Tom has more than 20 years of experience in the gambling sector and has advised high-profile clients including Buzz Bingo, Cowells-Arrow, FSB and GAN as well as numerous growing businesses within the sector. Tom will work with the Gambling team drafting, negotiating, and advising on a range of commercial agreements that are essential to the growth of our clients’ business, such as sponsorship agreements, game development agreement, sports data rights licences, content licensing, platform agreements, affiliate terms, white-label agreements and customer terms and conditions.
Partner and department head Nick Arron comments: “I’m really looking forward to working with Tom. We’ve had a number of clients in common for years and our legal practices complement each other nicely. Tom’s expertise and understanding of regulatory frameworks and commercial challenges are fairly unique within the gambling sector, and allows us to offer additional services to our clients and reflects the opportunities we see in the gambling industry.”
Tom Grant said: “This is a great opportunity for both of us. The team has an outstanding reputation in the sector, and I look forward to contributing my expertise to help clients navigate the complexities of commercial agreements and achieve success in a competitive and dynamic market.”
Alongside his work with Poppleston Allen, Tom will continue to grow his own practice at Grant Legal.
The post Poppleston Allen bolsters Gambling Team with specialist commercial law consultant appeared first on European Gaming Industry News.
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Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content
Leading sportsbook technology provider adds dynamic layouts, real-time messaging and flexible experimentation tools
Altenar, a leading sports betting and iGaming software provider, has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalisation and lifetime value from a player’s first visit.
Optimove’s DXP offers a Real-Time Messaging feature which allows operators to automatically trigger personalised messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes a Smart Search Engine powered by AI, which delivers lightning-fast, personalised search results. The engine tailors results based on a player’s past search history, platform behaviours, and betting preferences.
Altenar can now also offer more advanced end-to-end personalisation across all channels and platforms. Opti-X’s behavioural, historical, and predictive modelling equip operators to create detailed micro-segments, which promise more personalised interactions, fostering loyalty and increasing player value over time.
This strategic integration underscores Altenar’s commitment to continuously improving its offering and delivering innovative, player-centric solutions that have a significant impact for sports betting operators.
Diego Salas, Sales Manager at Altenar, said: “We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
Adi Dagan, Senior Director of Partnerships at Optimove, said: “Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
The post Altenar integrates Optimove’s Opti-X platform to deliver enhanced personalised content appeared first on European Gaming Industry News.
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Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions
The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when assessing players’ risk.
Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Laos, Lebanon, Mali, Monaco, Mozambique, Namibia, Nepal, Nigeria, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.
Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar
Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.
Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list)
It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to. 17(2) of the AML Act.
The post Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions appeared first on European Gaming Industry News.
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