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Q&A/Twitch bans gambling streamers w/ Michael Pedersen CCO at Livespins
What do you think of Twitch’s decision to ban casino sites from being streamed on its platform?
Twitch’s decision to ban remote licensed online casino sites from being streamed from its platform has made waves right across the industry. But at Livespins, we have long expected this moment to come, and what is now certain is that gambling on mainstream media platforms is, and likely always will be, volatile. That is why it is important for the industry to control the space and provide a healthy, highly engaging and, most importantly, sustainable solution. The opportunity that sits at the intersection of gambling and streaming is far too big for us not to.
How has this situation come about? Has the writing been on the wall for a while?
The ban comes in the wake of a campaign to oust gambling from the platform after top-tier streamer ItsSlicker admitted to having a gambling problem. It’s fair to say some sort of ban was already in the works with recent events likely to have forced Twitch to act sooner rather than later. For us, the writing has been on the wall for some time now.
You just have to look at the surging popularity of slot streaming, the increased competition among streamers and the lengthens they have been going to grow and retain their following to see things would have to change. Many streamers were opting to play with increasingly large and unsustainable bet amounts as well as partaking in sometimes offensive studio behaviour to generate clips and moments that would gather attention online – behaviour that was also starting to gather the attention of industry insiders, watchdogs, and regulators.
More worryingly, to afford these large bet sizes and increased hours spent gambling, many streamers were becoming sponsored in one way or another and not disclosing this arrangement to their audiences. This meant they were essentially misleading their viewers to think that their gambling was being done with their own funds when the reality was very different. Add into the mix the recent ban on the use of gambling links and ads within Twitch streams and it was clear to us that the house of cards was about to come tumbling down.
What impact will the ban have on online casino brands, slot studios and of course slot streamers?
It is going to take a little time for the true impact of the ban to be understood. Twitch has been a touch ambiguous when it comes to exactly who the ban applies to – online casino brands that hold a licence in the US, or from another reputable jurisdiction, can continue to use the platform while the ban appears to only apply to online casinos and not sportsbook, etc. Streamers that have built their brands on slot streaming will also be heavily impacted for obvious reasons. I think it’s fair to say Twitch will be off limits for most operators, slot studios and streamers for quite some time, if indefinitely.
Does this spell the end of the relationship between streaming and online gambling?
Not at all. Livespins was founded on the insight that a significant player segment clearly loves the slots streaming concept and the opportunity to engage with a community of like-minded individuals, the authenticity of streamers over more rigid live dealers and the overall organic nature of the streaming entertainment experience. We wanted to retain all of those features but leave behind the unsustainable behaviour that we have seen on Twitch. Our platform does just that – it integrates directly into the online casino game lobby with our team of superstar streamers playing slots from our roster of approved studio partners.
How does Livespins allow casinos, studios, and streamers to leverage the tremendous popularity of slot streaming?
We bring all three parties together in one powerful, responsible, compliant solution. For licenced operators, the Livespins stream takes place directly within their casino and allows them to generate revenues from the bet behinds that players can make via our unique system. For studios, they gain high levels of exposure among players but in an environment where said players can wager directly on the action happening in the game. We also pay studios to be on the platform, opening up an additional line of revenue. For streamers, we provide a platform for them to be able to do what they love while earning a living and the security that comes with being an employee and part of a big team.
But let’s not also forget viewers and players. Livespins allows them to not only watch the explosive action taking place across the reels, but also get involved in a direct way by betting behind each spin. This creates a group bet and a shared experience, but with each player able to select their own bet amount and number of spins. They can also interact with the streamer and each other throughout, as well as add reactions and emojis. This takes the foundation of what they could experience on Twitch and supercharges it.
How does it do this in a responsible way?
Livespins brings the streaming entertainment we know to be so popular and puts it in the hands of the operator – those that are working diligently to create safe and sustainable play for their customers and who have the tools to do so. From the very beginning, we at Livespins have also worked relentlessly to deliver pure sustainable entertainment to players all over the globe. Our streamers are recruited by us, vetted and trained for months on content and responsible gambling. And, we ensure moderators 24/7 making sure we are building a healthy community.
What does the future have in store for slot streaming?
Some might consider Twitch banning online casino from its platform as the end of slot streaming, but we see it as just the beginning. Livespins is the platform and product to allow operators, studios and streamers to unlock the massively untapped potential on the table here and to do it responsibly and compliantly. The appetite for slot streaming content is only going to increase, and we are here to help all stakeholders leverage this and provide socially-charged, highly entertaining experiences to their players.
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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.
Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.
Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.
Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.
A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.
Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”
The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.
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INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS
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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.
Werewolf It Up featuring Cash Bank is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.
As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.
Zeus Legends of Olympus featuring Triple Hit Combo is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.
Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”
The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.
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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.
The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.
Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.
His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.
This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.
As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.
Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.
“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.
“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.
“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”
Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.
“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.
“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”
The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.
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