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PlayOJO pips Netflix to win UK Social Media Award

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PlayOJO, the UK online casino powered by SkillOnNet, has emerged victorious in this year’s UK Social Media awards, beating the likes of Sky, Now TV and Netflix UK along the way.

Nominated in the “Best Use of Social Media for Entertainment” category, PlayOJO’s “Safe Bets” campaign featured Love Island’s Olivia Bowen and took the form of a spoof of a safer sex promotional video.

The primary ad-reel shows Bowen in a lab coat, giving various safer gambling tips in a manner akin to a 1970s or 80s safe sex educational film. The risqué approach was filmed and designed to capture players’ attention through humour and safer sex innuendos, making it easily shareable via Instagram and Facebook. The Love Island star then outlines the myriad options to “tame your sessions and enjoy safe bets”, including Deposit Limits, PlayOJO’s Safe Mate (the 24/7 virtual assistant that helps players track their gambling activity) and the Take a Break functionality. Players could then put what they learnt to the test through a quiz, which gave away unique PlayOJO condoms with packaging that had different play on words connecting safer sex to safer gambling.

Judged by a leading panel of marketing experts, the UK Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. The judging process is a rigorous two-step process that includes pre-scoring to determine shortlists and judging meetings where entries are discussed and evaluated in detail.

Peter Bennett CMO at PlayOJO, said: “It is an absolute privilege to once again be recognised by the UK Social Media awards. Having picked up two awards at last year’s event, we are proud to have been able to continue our great work in engaging our audience via social media.

“In a continuing theme, this year’s campaign was also focused on responsible and safer gaming, something we, as one of the UK’s top online casino and bingo operators, are striving to lead the pack on. Player safety is at the forefront of everything we do as a business and is an important part of our advertising and social media strategy.

“I’d also like to take this opportunity to thank not just the amazing team and agency Cubaka, but also the judges for recognising what we set out to achieve with our Safe Bets campaign.”

This award joins other major industry recognition for PlayOJO, including Best Use of Instagram and Best Use of Social Media in last year’s Social Media Awards and recognition in the SoundOut Index in 2021 for having one of the most recognised sonic logos in the UK.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars

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  • New Follow Player feature lets fans track their favourite basketball and ice hockey players with real-time notifications, including NBA and NHL

  • The NBA competition page received over 1.1 billion opens last season alone, demonstrating the market appetite for more detailed match statistics fans want to access

  • This follows the launch of the platform across football in September, activated by 1.3 million fans so far

Flashscore, the world’s most popular live scores and sports news app, has expanded its Follow Player functionality to basketball and ice hockey, allowing users to get real-time updates on their favourite basketball and ice hockey stars in the NBA, NHL and other leagues.

The launch follows the success of the feature for global football fans, launched in September. Within two months of being launched, 1.3 million fans are actively using Follow Player for football, averaging five players each, resulting in around 6.5 million player favourites.

The enhancement allows Flashscore’s 100 million-plus monthly users to add up to 100 of their favourite players to receive personalised notifications. Updates include alerts on whether a player is in the starting lineup, their in-game stats like goals and assists, and post-match performance ratings.

The expansion comes as Flashscore data reveals huge user engagement with the NBA and NHL during the 2024-25 season. In the last NBA season, there were more than 1.1 billion match detail opens across 1,316 games, with an average of around 320,000 users per match.

The most-followed team was the Los Angeles Lakers, attracting an average of 515,000 users to their games. In ice hockey and the NHL, last season saw more than 783 million match detail opens across 1,420 games. The Washington Capitals were the most popular team, with an average of 390,000 users per game.

Company data shows basketball and ice hockey are among the most popular sports with Flashscore users, beyond only football and tennis.

Tomáš Pondělík, Chief Product Officer at Flashscore, said: “Following the hugely successful launch of Follow Player for our football fans, expansion to Basketball and Ice Hockey is the next logical step. Fandom is evolving, and we’re seeing a significant shift from fans, especially with the younger generation, following only their favourite teams to a deeper interest in individual players. We see the same trend in basketball and hockey, where superstars often have a global following that transcends team loyalties. Being able to offer our users the chance to follow real-time updates from their favourite football, basketball and ice hockey stars sets Flashscore apart from other live scores apps.

“Our community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. We’re already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.”

The post Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars appeared first on European Gaming Industry News.

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BC.GAME Releases “Tim & Larry”

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BC.GAME has released Tim & Larry, a new in-house developed slot combining traditional video slot mechanics with a cartoon-inspired theme centered around a kitchen standoff between a cat and a mouse. The game features high volatility, a theoretical RTP of 96.91%, and a capped maximum payout of 15,000× the base bet.

The base game operates on a five-reel layout set inside an animated fridge. Special features include two types of expanding wild symbols:

Food Duel wilds expand to cover full reels and reveal one of two randomly drawn multipliers (up to 200×), which are additive when multiple wilds participate in the same win line.

Tim’s Presents symbols also expand, trigger between 1 and 6 random wilds across the board, and apply a multiplier to wins in which they’re involved.

Only one special symbol type can appear per spin (Food Duel, Tim’s Presents, or Bonus Scatter), making each event discrete and easier to track during gameplay.

The game includes a progress mechanic linked to Tim’s Presents. Each piece of cheese dropped adds one point to a meter; once it reaches 25 points, players receive a Tasty Spin, in which all symbols are replaced with fixed-value cash symbols ranging from 0.2× to 500× the bet.

Cheese collected beyond the 25-point threshold carries over to the next cycle. Meters are tracked independently for each bet level.

Two Bonus Modes with Distinct Paths

The game includes two Free Spins modes, each unlocked by a different number of Bonus Scatter symbols:

Diner Fight (3 Scatters): Features elevated rates of Food Duel and Tim’s Presents, with progression unlocking higher-value Tasty Spins.

BBQ Mayhem (4 Scatters): Focuses on collecting cheese-born wilds to unlock stages with guaranteed Food Duel spins (up to 5), offering more burst-style potential.

Each mode provides a clear structure, allowing players to choose between gradual buildup or concentrated payout rounds.

Tim & Larry is now live across the BC.GAME platform and available for all supported jurisdictions. Players are advised to review game rules and volatility details before engaging with high-risk features such as Max Win Shot.

The post BC.GAME Releases “Tim & Larry” appeared first on European Gaming Industry News.

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Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation

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Multi-year agreement will see the home of premium sports betting solutions deliver its market-leading online sportsbook to Betnation in the regulated Netherlands market

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year partnership with Dutch online operator Betnation to deliver its comprehensive Turnkey Sportsbook solution in the regulated Netherlands market.

Under the terms of the partnership, Kambi will power Betnation’s online sportsbook offering with its award-winning end-to-end sportsbook technology and services, including robust betting engine, advanced trading and risk management capabilities and regulatory compliance expertise.

Having successfully operated an online casino in the Netherlands since October 2022, Betnation will leverage Kambi’s proven turnkey capabilities to expand its presence in the online sports betting vertical.

With more than 50 partners globally, Kambi’s Turnkey Sportsbook has become the sportsbook of choice for operators in regulated markets — combining global scale, cutting-edge technology and flexibility to drive growth, ensure stability and deliver market-leading performance. Kambi’s Turnkey Sportsbook also offers an extensive range of operator empowerment tools, including price differentiation and player engagement solutions, which enable partners to stand out in competitive markets and deliver a unique sportsbook experience for their players.

Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”

Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”

The post Kambi Group plc agrees Turnkey Sportsbook partnership with Dutch online operator Betnation appeared first on European Gaming Industry News.

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