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4 sales-boosting modules from Slotegrator’s new platform

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On May 16, Slotegrator released a new platform for online casino operators. The main functions were updated and improved, and a number of highly functional new modules were added. The Slotegrator development team paid special attention to creating tools operators can use to strengthen their position in the market.

Business intelligence module

If information is power, analytics are what help you use that power effectively. Operators who don’t know how to manage their data are missing out on business opportunities they’re not even aware of — and wasting their budget on misinformed strategies at the same time.

The Business Intelligence module of Slotegrator’s new platform gives operators instant access to information and analytics that are crucial to the operation of their casino site.

Operators can get detailed reports covering any period of time — day, week, month, quarter — at any time. The system aggregates and processes data from internal and external sources, and then collates the data into an easy-to-understand report. The operator can track where the project is in terms of GGR, marginal profit, unique players, number of active users, and more.

By comparing indicators for different periods of time, operators can see changes in the casino’s performance. They can also simulate situations and effectively solve problems related to optimization, planning, and forecasting. With the BI module, operators can make better-informed decisions about the direction of their business and see which of their efforts are leading to increased sales — as well as make better predictions about how to increase sales in the future.

Risk management module

Gambling is inherently risky, but most of that should fall on the player — not the operator.

All too often, players try to create multiple accounts in order to take advantage of the bonus offers that are meant for new players finding their way around the casino. They start a new account, maybe with false information, satisfy the rollover requirement, withdraw their cash, and disappear. If word gets out that your platform is a soft target, bonus abusers will eat into your profit margin.

The risk management module aggregates and compares data to identify players with multiple accounts. It can display a list of accounts that exceed the duplication threshold, indicating that the account holder might not be trustworthy and that the player should probably be blacklisted — helping operators protect their profits.

Bonus module

A reward system is one of the most powerful player acquisition and retention tools online casinos have.

The bonus module in Slotegrator’s new platform opens up new opportunities for implementing bonus strategies while remaining compliant with regulators’ often-shifting requirements. Offering a bonus just for signing up, or a percentage on top of their first deposit will help attract new players, while multi-level loyalty programs and personalized offers help encourage active users and support those who’ve had a run of bad luck.

To renew the interest of players who have not visited the gambling site for a long time, operators use reload bonuses. These can be dedicated to a specific event, such as the release of a new game, a deposit bonus, or free spins.

Bonuses and loyalty programs help build long-term relationships with users and thereby strengthen the operator’s position in the market.

KYC module

KYC measures are required by law, but they also protect players — and casinos. While carrying out ID checks can take time, the KYC module on Slotegrator’s new platform can speed up the process.

Player verification helps in the fight against gambling harm and money laundering. Without KYC measures, self-excluded players can go from platform to platform opening new accounts — as could underage gamblers. And don’t forget bonus abuse; plenty of players will set up dummy accounts just to take advantage of welcome and deposit bonuses.

The KYC module in Slotegrator’s new platform smooths out the ID verification stage of player registration by allowing operators to specify the list of documents players need to submit. Operators can also determine at what stage the KYC check must be completed — before the first deposit, before the first game round, before the first withdrawal — so they can easily make sure they’re in compliance with jurisdictional requirements.

Operators can also determine what kinds of data are too risky and set a list of excluded players, as well as set different requirements for players at different risk levels.

Proper KYC also helps boost sales by giving your CRM system the information it needs for proper segmentation and personalization. Segmenting players according to their interests and demographics helps operators make offers that are more likely to entice them. Including the recipient’s name in a subject line increases the likelihood they’ll open the email by 20%, increasing the conversion rate down the line.

According to Slotegrator’s preliminary calculation, the use of these features will help online casino operators increase sales by up to 23%, including by avoiding opportunity costs. The company’s existing customers are already moving to the new platform.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

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Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/

The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.

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Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025

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Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025

Join the most influential gaming industry professionals from throughout the world when ICE opens at Fira Barcelona Gran Via, 20 –22 January 2025. The first edition of the world-leading business event to be held outside the UK will feature a record 1,000 exhibitors following unprecedented demand for space from world gaming’s leading innovators covering every sector and every jurisdiction.

ICE and the co-located iGB Affiliate – which will occupy 120,000 square metres compared to the 100,000 sqm used in London – connect the entire global industry and provide access to the very latest cutting-edge innovations, technological solutions, regulatory updates, and insights which assist entrepreneurial businesses to enter new jurisdictions and build market share.

ICE is the event where the industry launches tens of thousands of game-changing, landmark products and where visitors can explore the future of gaming. For more information on the event where the world of gaming goes to do business and to register: icegaming.com

 

The post Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025 appeared first on European Gaming Industry News.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

The post SIS and Premier Greyhound Racing reveal improved greyhound race time schedule appeared first on European Gaming Industry News.

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