Innovative game studio Peter & Sons has today announced the expansion of its senior management team with the appointment of Lauryn Duncan to the role of Head of Sales and Marketing.

In her new role, Lauryn will be primarily responsible for new partnerships with clients across multiple jurisdictions that Peter & Sons is licensed. She will also be tasked with managing client relationships at every level of the collaboration from initial discussions right through to launch and ongoing account management.

Lauryn embarked on her slot game journey at Wazdan, spearheading the successful launch of many tier 1 operators. Her skills led her to Microgaming, a premier iGaming content supplier, where she undertook diverse roles encompassing sales, partnerships, and team management. Her most recent tenure at gaming powerhouse Games Global showcased her expertise in client onboarding across key markets in Europe and Canada.

Peter & Sons already has access to the largest regulated markets including the UK, Italy, Ontario, Sweden, Greece, and Denmark. Additionally, the studio is set to go live in Spain, Portugal, and New Jersey – allowing Peter & Sons to cater to the true powerhouses of the iGaming space.

Over the last couple of years, Peter & Sons has created some of the most spectacular slots and has become a challenger brand within the iGaming industry. To achieve this, the company has built a highly skilled team of artists, mathematicians, and musicians to create some of the most entertaining content that players have come to love.

Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “We are absolutely thrilled to welcome to our family someone of Lauryn’s calibre. Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster.

“In the last 12 months alone, we have integrated with more than 50 new operators and aggregators, including big names such as Playtech, IGT, Hub88, Reevo, Groove and AzureTech.

“Lauryn’s experience, network and passion for delivering excellence, coupled with the fact that we are perfectly aligned with our vision for the future of Peter & Sons, makes her the perfect candidate for this role.”

Commenting on her appointment, Lauryn Duncan, Head of Sales and Marketing, added: “This is a wonderful opportunity for me to be involved with Peter & Sons, which has fast become one of the most exciting slot game providers.

“This is an incredible opportunity for me to join forces with Peter and Sons, a company that is fast becoming one of the most exciting slot provider. After working with many studios, one develops a sense of what sets exceptional studios apart, and Peter and Sons has that unique spark of a company in its breakthrough stage.”

Hub88 has entered into a partnership with Stake, which will see it become the exclusive aggregation partner to the trailblazing crypto behemoth.

Through the alliance, Stake will integrate the entire content portfolio of Hub88 and provide its players with games from 120+ of the industry’s most sought-after studios.

As well as hit slot titles, Stake will benefit from live dealer and other iGaming content available via Hub88’s premium platform offering, as well as value-added propositions such as HubWallet Banking, Crypto Payments, and chat services which is part of the provider’s ecosystem.

Stake is a community-based betting platform that was established in 2017 and quickly became the world’s biggest cryptocurrency sportsbook and casino. The operator also has a substantial sweepstake casino offering, providing free-to-play casino experiences to users.

The exclusive deal is an extension of an already successful partnership between the two brands and will help both companies significantly propel their ambitious commercial growth goals.

Mark Taffler, Commercial Director of Hub88, said: “We’re delighted to take our relationship with Stake to the next level. Fundamentally, we come from the same place as crypto is at the heart of what we both do.

“We will now be able to work even more closely with Stake. and help them boost their business by providing our best-in-class tech offering, content supply and account management while further adding value by delivering our business-enabling propositions such as Banking, Crypto Payments, and our HubWallet solution.”

Eddie Craven, Owner of Stake, said: “We’ve grown to trust Hub88 implicitly and their transparency and approach to business makes us secure that we are provided with the best content offering with a superior tech stack and back-end support.

“Hub88 is genuinely an extension of our own business and as a trusted and well-established partner, we’re super excited to take this to the next level.”

In Q1 2024, the SOFTSWISS Game Aggregator, an industry-leading renowned game content hub, reached a significant milestone: over 13,000,000,000 euro bets were handled each month. Over six months, this figure increased by 30%, confirming the tool’s widespread use and growing interest.

Currently, 1,052 brands worldwide are utilising the SOFTSWISS Game Aggregator’s services, an increase of 112 brands from the last quarter.

The Game Aggregator team is expanding its client portfolio, with a strong focus on the Latin American market. The company has increased its regional presence to better meet local business needs. SOFTSWISS recently announced the appointment of Rubens Barrichello, affirming its commitment to the region. Account managers who work with Latin American clients and communicate in their native Portuguese also joined the team in Q1 2024. 

In addition to providing high-quality service and technical solutions, the Game Aggregator team aims to assist and consult in attracting and retaining players. Recently, the Game Aggregator launched live game tournaments within its Tournament Tool to enhance player engagement. 

“We act as consultants for our clients on attracting and retaining players. We leverage our expertise to help clients promote iGaming content to different audience segments. Since the beginning of this year, we have also financially participated in all promotional campaigns initiated by our clients or providers. Increasing the budget for well-thought-out campaigns enhances their reach and effectiveness for casinos, and we are pleased to contribute to our stakeholders’ success,” noted Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

Recently, the Game Aggregator also celebrated a milestone of 20,000 games. In Q1 2024, the number of game providers and studios providing games increased by 35% compared to the same period in 2023, reaching 263. 

The top 3 games during this period were Retro Tapes (Push Gaming), Gates of Olympus (Pragmatic Play), and Sweet Bonanza (Pragmatic Play). The top 3 Crypto games were Wild Spin (Platipus), Limbo (Playdead ApS) and Plinko. 

In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for clients who want to acquire the SOFTSWISS Game Aggregator.   

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.