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iSoftBet signs multi-nation deal with TonyBet

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iSoftBet, part of IGT PlayDigital, has partnered with TonyBet in a deal that will see its products go live in key regulated markets across Europe.

The agreement will see iSoftBet’s complete array of content, including latest hit Ocean Hunter™ and the hugely popular Gold Digger™ series, across a plethora of key territories, including Latvia, Spain and Portugal, as well as the Netherlands in the near future.

It becomes the latest partnership inked by iSoftBet, having enjoyed a number of key commercial agreements in recent months, including with Eyas Gaming, Alphabet and Lowen Play.

TonyBet is an international betting company that specialises in online gaming and offers a full range of products, from sportsbook to live casino and slot products. The business employs a customer-centric approach in the experiences it provides, monitoring the quality of the services in accordance with the assigned responsibilities.

Lars Kollind, Head of Business Development at iSoftBet, said: “Partnering with TonyBet is an exciting moment for us as we continue to identify new ways to grow our footprint across Europe.

“They have a major presence in a number of key jurisdictions, and we look forward to supplying our fantastic games to its audiences.”

Davis Skulte, Key Account Manager at TonyBet, said: “iSoftBet brings a diverse range of content to market, from leading Megaways™ games to innovative Hold and Win titles, and we’re delighted to be able to offer them to our players across Europe.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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