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Six iGaming Events to Focus on as 2022 Draws to a Close

Published

2 years ago

September 8, 2022

Reading Time: 3 minutes

After a scorching summer recess, the iGaming industry’s collective batteries have been recharged in readiness for a return to a series of autumn events.

In what is now a truly global calendar, SBC Summit North America at New Jersey’s Meadowlands Exposition Center set a new attendance record as delegates flocked to a show that – as was the case with iGaming NEXT New York before it – focused on a North American market which continues to boom.

We have now entered an era in which marketing purse strings are being closely examined, both from an operator and supplier perspective. Getting ‘bang for the buck’, to use that US expression, is vital when it comes to assigning budgets to the remaining events of 2022. Bigger is not always necessarily better when it comes to gaining new sales leads and, increasingly, it pays to be smart when planning out an attendance strategy.

In this feature, European Gaming highlights the six events, both on a large and small scale, that top-level executives need to be pushing their sales and executive teams towards as 2022 draws to a conclusion:

iGaming NEXT Valetta ’22 (September 27-29)

Following on from the success of the organisers’ inaugural US event in New York City in May, iGaming NEXT is back to present the latest edition of its popular show in the Maltese capital. As was the case in New York, this is a VP-style show that has a unique vision, promising to cut through the noise with unique networking and learning opportunities provided by the highest level of content. Naturally, there is no shortage of topics to be discussed by the expert line-up of speakers. Everything from the growing popularity of Web3, NFTs, blockchain and the metaverse, to new markets launching in North America and across the world, will be examined. In a world of massive waves of M&A and investment, this is an event that will pose the question of what the industry can do now to secure its place in the future.

SBC Summit Barcelona (September 20-22)

The first major event to follow the summer break takes place against the beautiful background of Barcelona, an appropriately grand city to host a gathering of global leaders in sports betting and iGaming. This year, the show will be split into five distinct zones: Sports Betting, Casino & iGaming, Payments & Compliance, Affiliate Marketing and Media and Emerging Tech, and Blockchain and Metaverse. Each area will have its own conference stage, exhibition floor and networking area, providing up to 6,000 delegates with the chance to connect with fellow professionals, take a deep dive into the insights and ideas shaping the future of each sector, and to view the most exciting new specialist products.

Global Gaming Expo (G2E) (October 10-13)

With the vast potential for sports betting and iGaming in North America being such a hot topic, more attention than ever before will be focused on the second successive in-person Global Gaming Expo on behalf of the online gaming industry. Held at The Venetian Convention and Expo Center in Las Vegas, G2E is billed as the world’s premier international gaming trade show and takes place on a vast scale as business leaders convene to shape the future direction of the industry. Key to the event is an education programme that reflects the evolving landscape – essential given the complex, patchwork regulation that exists in North America – while topics covered within the schedule include innovations across online gaming, land-based casino floor, digital payments, crypto and Web3.

SiGMA Europe, Malta (November 14-18)

With a strong focus on the promotion of start-ups, the SiGMA Group once again welcomes industry leaders from all over the world to Europe’s premier iGaming hub. Over 100 free booths are on offer across the expo floor, with SiGMA Pitch – in which competitors vie for a prize pool containing investment and mentorship – provides an insight into some of the iGaming industry’s most compelling innovators. As is always the case with this show, networking opportunities are hardly in short supply and often come with a beautiful sea view, as business leaders gather for drinks, dinner and special gala events within some spectacular venues.

EGR Power Summit (September 13-14)

This invite-only event is being held at the Surf & Sand Resort in California, a state that has hit the headlines recently due to a long-running saga concerning the legalisation of sports betting. Guests attending the Summit will be able to connect through one-to-one meetings and social activities, while also joining in with the debate at expert-led content sessions including topics ranging from fixed-odds horse racing to proactivity in responsible gambling. Keen golfers can get involved in an event tournament, while there’s also a whisky tasting session at which delegates can unwind.

CEEGC 2022 (Central and Eastern European Gaming Conference), Budapest, Hungary (September 16)

Hipther Agency, parent company to betting and gaming media platform European Gaming, is preparing to host the largest edition yet of its CEEGC (Central and Eastern European Gaming Conference) in Budapest, Hungary. The 7^th edition of the event is set to be held on 16^th September at the Ritz-Carlton Budapest, marking the conference’s first return following the last two years.

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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry

Published

7 hours ago

May 3, 2024

George Miller

Reading Time: 2 minutes

Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth

Transforming Customers into Environmentalists and Humanitarians

MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.

Key Features of Meridian Donate:

Direct customer involvement: Customers are not just donors but active participants in CSR decisions
Diverse programs: Offers choices from global afforestation to local humanitarian efforts
Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF

Expanding Impact: A Year-by-Year Growth

The Meridian Donate platform has seen substantial growth in its scope and impact:

Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023

In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.

Continued Commitment to Innovation and Community Involvement

Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.

Recent Successes and Future Outlook

In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.

The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.

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Imagine Live Launches Casino Hold’em

Published

7 hours ago

May 3, 2024

George Miller

Reading Time: < 1 minute

Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.

Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.

Key features of Casino Hold’em include:

Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.

Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.

Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.

Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.

“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”

The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.

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Relax Gaming increases Italian presence via Octavian Lab aggregation deal

Published

7 hours ago

May 3, 2024

George Miller

Reading Time: < 1 minute

Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.

Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.

This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.

Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.

“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”

Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”

The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.