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METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI
Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.
Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.
Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.
Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:
“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”
Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.
Thunderstruck is launching with 7 player types.
Killers
These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others. |
Achievers
These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions. |
Explorers
Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes. |
Socialisers
Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own. |
Speedsters
Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours. |
Conquerors Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives. |
Scientists
Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives. |
The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play. They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins. In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players. |

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GO Craps rolls onto the scene at Play’n GO!
Play’n GO expands its table game portfolio with the release of GO Craps, a fresh take on the casino classic that blends authenticity with intuitive gameplay.
Bringing the atmosphere of a high-stakes casino directly to players, GO Craps delivers a streamlined yet immersive experience. Whether seasoned pros or newcomers to the dice table, players can easily place bets, track their statistics, and save strategies for future rounds. The game’s clean interface ensures the focus stays on the action, keeping gameplay smooth and engaging.
GO Craps recreates the thrill of the dice roll across two distinct phases – the Come Out phase and the Point phase – with a variety of betting options that cater to different playstyles. Players can take advantage of classic bets like Pass Line and Don’t Pass Bar while exploring additional wagers such as Hardways, Horn bets, and Field bets to keep the excitement rolling.
As part of Play’n GO’s commitment to delivering premium table games, GO Craps stands alongside a renowned selection of titles, including Double Exposure BlackJack MH, European Roulette Pro, and Mini Baccarat. Each game maintains a balance of authenticity and innovation, ensuring that every session is packed with engaging opportunities.
Head of Game Retention at Play’n GO, George Olekszy, said: “Craps is a staple in casino gaming, and with GO Craps, we’ve taken great care to make the game both accessible and engaging. Whether you’re a dice aficionado or a newcomer, GO Craps captures the energy and strategy of the game while making it easy to play anytime, anywhere.”
With its sleek design and player-focused features, GO Craps is set to become a standout in Play’n GO’s extensive table game lineup.
The post GO Craps rolls onto the scene at Play’n GO! appeared first on European Gaming Industry News.
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Italian Gaming Awards 2025: over 110 competitors for 21 awards Jury at work and the gala evening on April, the 9th!
Over 110 nominations to win the 21 awards up for grabs: the IGA – Italian Gaming Awards prizes will be awarded during the gala evening on April, the 9th, at Spazio Novecento and are already highly coveted by an audience of high-profile operators and companies, at a national and international level. Here are all the competitors for the precious awards, which you can find here: Italian
Gaming Awards 2025 – Shortlist
After last year’s success at the Italian Gaming Expo & Conference (IGE), the new edition is scheduled for April, the 9th and 10th, 2025 at the Salone delle Fontane in Rome, the one and only selection of excellence and best practices in the Italian public gaming sector is back.
The event dinner on April 9th will be a special evening in an exceptional location, full of charm, like Spazio Novecento. With music, entertainment, good food. And lots of networking.
IGA is an event to award the achievements of operators and affiliates in terms of services, technology and innovation, as well as the suppliers of all the main fields, including payment systems, marketing, platforms, data, certifications and compliance. A real event within the event, which in addition to give value to the industry and its talents, will also have the task of promoting the sector towards the outside, helping to clear the image in the eyes of public opinion, involving, together with experts of the industry, also professionals, VIPs and authorities from other sectors, as guests or judges of the event.
What was the roadmap of IGA 2025?
Launch
The launch took place on December, 15, 2024 with the publication of the dedicated website that began to accept speculative (and free) applications from companies. Applications were closed on March, the 9th.
Short list
From March, the 10th, 2025, the short lists for each category are available.
The floor to the judges
The evaluation period by the jury composed for the special occasion by IGA will end on March, the 31st, 2025 and the respective votes will be decided, the results of which will be announced during the evening of April, the 9th, at Spazio Novecento.
The jury
A great value is expressed by the jury, chosen by Italian Gaming Awards and which perfectly combines the values of the sector, allowing the expression of a quality, authoritative, neutral and very accurate judgment.
In alphabetical order we mention: Ewa Bakun (Clarion Gaming), Michele Bragantini (Tsj Holding), Ludovico Calvi (Ulis), the journalist Massimo Caputi, Gian Luca Comandini (Vesta Calcio), Mauro De Fabritiis (Mdf Partners), Samuele Fraternali (Politecnico Milano Osservatorio Digital Innovation), Fabio Lalli (Entrepreneur, Advisor, Speaker), Matteo Marini (Parlay Capital), Russel Mifsud (KPMG Malta), Pieter Remmer (Assissa Consultancy/Europe/G4 Global), Francesco Rodano (Playtech), Stefano Saladino (Digital Innovation Days/Promofacile), Stefano Sbordoni (Sbordoni&Partners), Cesare Biasini Selvaggi (exibart), Marta Soligo (Unlv), Piermario Tedeschi (Digital Angels), Hélène Thibault (Tonucci&Partners), Christian Tirabassi (Ficom Leisure).
The post Italian Gaming Awards 2025: over 110 competitors for 21 awards Jury at work and the gala evening on April, the 9th! appeared first on European Gaming Industry News.
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Casino Innovation to Take Center Stage at SBC Summit Malta
SBC Summit Malta, formerly the CasinoBeats Summit, will build on its strong foundation in casino innovation, providing 5,500 attendees with a comprehensive overview of the latest trends, technological advancements, and strategies shaping the casino industry’s future.
The dedicated ‘Casino Product Excellence‘ conference track will take place on Wednesday, June 11, at the InterContinental Hotel in St. Julian’s, Malta, kicking off the event’s first core day.
Rasmus Sojmark, CEO and Founder of SBC, said: “CasinoBeats Summit may have evolved, but so too have the trends and challenges faced by those operating in the casino space.
New technology, shifting player habits, and evolving regulations are constantly reshaping the industry. While the agenda is expanding to cover disciplines beyond casino, we will still explore this vertical in depth with dedicated content.”
Attendees can look forward to in-depth discussions on the rise of sweepstake casinos, the influence of video games on slot machines, and strategies for developing games that engage seasoned players while attracting new audiences.
The panel titled ‘Over Gamification of Slot Games? Are we Moving Too Far Away From the Traditional Game’ will explore the excessive addition of gamification features in slot games. Featuring experts Michael Foster (Group Head of Commercial Gaming Operations, FEG) and Dr Eyal Loz (CPO, Ruby Play), the panel will examine the impact of these new features—such as bonuses, multiplayer modes and video game tropes—on player engagement. The experts will also assess whether these innovations are enhancing the overall gaming experience or causing a disconnect amongst core players instead.
The ‘The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences’ session will offer strategies for revamping established and successful games through innovative features and marketing. Hosting a lineup of iGaming experts, including Chris McGowan (Chief Operations Officer, Scatters), David Fall (Business Development Manager, ELA Games) and Alexandru Ababei (Brand Manager, LeapSquare), the panel will provide insights on how game studios can better align with shifting player preferences. Discussions will also explore leveraging influencers to promote new titles and strategies for striking the right balance between attracting new audiences and catering to existing fans.
The panel titled ‘Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?’ will examine whether platform providers and aggregators still offer the same value for operators in 2025. The panel, which will feature experts from both sides of the argument, Ewa Kaźmierska (Managing Director, ELA Games), Kristina Murgovska (CPO, Rhino Entertainment) and Jovana Popovic-Canaki (CEO, iGP), will discuss the advantages and disadvantages of utilising these providers and their influence across the industry.
As well as the ‘Casino Product Excellence’ track, delegates will have the chance to attend dedicated tracks covering regulation, affiliation, sports betting, marketing and payments. The event will also feature two dedicated workshop rooms, offering delegates a more hands-on learning experience.
The post Casino Innovation to Take Center Stage at SBC Summit Malta appeared first on European Gaming Industry News.
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