Latest News

METANOMIC LAUNCHES ‘THUNDERSTRUCK’ – 1st gamer analysis tool powered by AI

Published

3 years ago

September 6, 2022

Reading Time: 4 minutes

Metanomic, the complete game economy and player analytics company, today proudly announces the global launch of its Thunderstruck player analytics platform; which is poised to revolutionise game developers’ use of behavioural data to improve retention and monetisation.

Thunderstruck is the first ever video game analytics platform to leverage AI-powered behavioural analytics. It makes use of Bayesian inference-backed AI to understand data from real in-game events, drawn directly from game servers. Thunderstruck analyses player motivations, play styles, and reward preferences, providing developers with live information on who their game is for, what types of players have the highest retention, and which players spend the most in-game. Until now, game creators have had to rely on outdated player classification models combined with market research, and plug gaps in insight with assumptions and guesswork.

Metanomic was founded in 2021 by veteran game designers, AI experts, and professional economists, and has successfully secured USD $2.9 million pre-seed funding to-date. Thunderstruck is launching with 7 player types – Killers, Achievers, Explorers, Socialisers, Speedsters, Conquerors, and Scientists – which can be tailored to the priorities of individual game titles. Player types will be refined and added to as the platform analyses data from more titles, while its Bayesian AI means Thunderstruck can even identify the series of events that lead to specific player actions.

Announcing the launch of Thunderstruck, Theo Priestley, CEO and Founder of Metanomic, said:

“For too long, game developers have relied on blunt instruments to understand their players. It’s no exaggeration to say that the bulk of the games industry’s framework for player classification dates back to a 1996 essay by Richard Bartle. A generation later, Thunderstruck is the next big leap forward, taking just a few days to generate more insight than a team of analysts could in a month. We understand that players can straddle multiple personas or even change persona based on their motivations, and use custom AI and live data to accurately anticipate how they’ll respond to metagame changes. Thunderstruck is all about empowering game developers with a better way to identify, acquire, and impact the right players for their game.”

Thunderstruck is equally suitable for mobile, console, and PC; existing as well as new games; and web3 as well as traditional web2 games. It works in tandem with Metanomic’s free Economy Engine platform, which was launched earlier this year to help studios to build, simulate and monitor their game economies.

Thunderstruck is launching with 7 player types.

Killers

These players enjoy killing, creating chaos, and competitive elements most of all. They focus on winning, climbing player rankings, obtaining status, provoking, and imposing drama onto others.

Achievers

These players are competitive and enjoy overcoming difficult objectives, whether set by the game or themselves, in order to obtain prestige, prizes, and other types of material possessions.

Explorers

Those that like to learn as much about the game as possible, Explorers seek to understand the finer details of game mechanics. The thrill of discovery and uncovering hidden areas or objectives motivate these players over points or prizes.

Socialisers

Players that experience fun in interacting with other players through social systems like using chat, managing guilds, or role-playing rather than playing the game itself. They tend to collaborate or join forces with others to achieve objectives than they could on their own.

Speedsters

Cheetahs race to objectives in order to be among the first to reach the end-game content or the highest level. They spend most of their time grinding experience and playing for long hours.

Conquerors

Conquerors enjoy the struggle against adversity and beating impossibly difficult odds. They are persistent, forceful, and repetitive in their pursuit to overcome their objectives.

Scientists

Commonly referred to as ‘Crafters,’ Scientists seek to improve their skills by gathering resources and creating or improving items for themselves and to sell to others. They find enjoyment in more passive forms of game mechanics and objectives.

The Thunderstruck player personas are also influenced by ‘passion’ – how often and how well they play.

They can also be tailored by the game developer or publisher depending on their priorities. For example, in different types of game, ‘Achiever’ could mean the highest skilled, the richest, or the players with the most wins.

In future, Metanomic will frequently add additional and more granular player types to further studios’ understanding of their players.

Latest News

Evoplay gives a seasonal twist to popular fishing series in The Easter Catch

Published

44 minutes ago

March 18, 2025

George Miller

Reading Time: < 1 minute

Evoplay, the award-winning game development studio, has reimagined one of its most popular fishing-themed slots The Greatest Catch with latest seasonal release The Easter Catch.

Keeping the original’s well-loved mechanics, this special edition introduces a fresh Easter-themed design, adding a seasonal feel while delivering the same exciting gameplay.

Played on a 5×3 reel layout with 10 paylines, the game introduces bonus symbols, which can land anywhere in the base game.

Three or more scatters activate the Free Spins feature, awarding 10, 15, or 20 Free Spins, depending on the number of triggers.

During Free Spins, Wild symbols substitute for all others and activate buoys on the progress bar. For every four buoys collected, 10 additional Free Spins are awarded, increasing the Fishing feature multiplier by x2 for the first four buoys, x3 for the second set, and x10 for the third.

The Fishing feature triggers when both Wilds and Fish symbols land on the reels, with Wilds collecting all fish values and adding them to the total win.

If a Wild lands without fish, the Dynamite feature may activate, replacing up to six random symbols with fish for extra winning opportunities.

Players can instantly access Free Spins with the Bonus Buy option, selecting between 10, 15, or 20 Free Spins for a direct route to the game’s key features.

Ivan Kravchuk, CEO at Evoplay, said: “With The Easter Catch, we wanted to bring a fresh, celebrational twist to one of our most popular titles while keeping the gameplay that players love.

“At Evoplay, we’re always looking for ways to refresh our portfolio with creative themes, and this Easter edition is the perfect way to celebrate the season while delivering the same great features that made the original a hit.”

The post Evoplay gives a seasonal twist to popular fishing series in The Easter Catch appeared first on European Gaming Industry News.

Latest News

MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading

Published

44 minutes ago

March 18, 2025

George Miller

Reading Time: < 1 minute

MEXC, a leading global cryptocurrency exchange, announced the listing of DeepLink Protocol (DLC) on both spot and futures markets, scheduled for March 18, 2025, at 12:00 (UTC). To celebrate the launch, MEXC is introducing an Airdrop+ rewards pool totaling 16,000,000 DLC & 149,000 USDT, reinforcing its commitment to supporting cutting-edge blockchain projects.

DeepLink Protocol is a decentralised cloud gaming platform powered by AI and blockchain technology, merging Artificial Intelligence, GPU computing, Real-World Asset (RWA) Tokenisation and Decentralised Physical Infrastructure Networks (DePINs) into a unified ecosystem. With ultra-low-latency game rendering, DeepLink enables cloud-based esports, cybercafés, AAA gaming and immersive virtual experiences, enhancing resolution and clarity through AI-driven optimisation. Backed by leading investors such as Amber, DePIN X and NeoVentures, and with 2.6 million+ users and 1.4 million+ DLC holders, DeepLink is rapidly scaling its ecosystem and sponsoring major blockchain events like WebX, KBW and TOKEN 2049.

As a global exchange, MEXC actively supports projects across sectors such as gaming, AI and DePIN by providing market access, liquidity and broader exposure. By listing DeepLink Protocol (DLC), MEXC enables more users to capture the investment opportunities in this sector, contributing to the expansion of decentralised gaming within the Web3 ecosystem. Beyond listing, MEXC plays a key role in helping emerging projects build market traction. With an active trading community and deep liquidity, MEXC will support the growth of DLC, ensuring accessibility for both retail and institutional participants. Additionally, through marketing initiatives, ecosystem collaborations and trading events, MEXC enhances DLC’s visibility, driving engagement among Web3 users and expanding its adoption. By integrating DLC into its diverse asset offerings, MEXC continues to provide a launchpad for innovative projects, bridging blockchain technology with real-world applications.

The post MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading appeared first on European Gaming Industry News.

Latest News

Amusnet Launches New Client Portal

Published

44 minutes ago

March 18, 2025

George Miller

Reading Time: 2 minutes

Amusnet has launched its new Client Portal, designed to provide a seamless and efficient experience for its partners. With an intuitive interface, improved navigation and a suite of advanced features, the platform offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.

The new Client Portal reflects the company’s ongoing commitment to innovation and excellence. Partners have instant access to the company’s full range of online casino and live casino games, including market-specific roadmaps and demo versions. The portal also includes in-depth information such as game descriptions, media packs, bonus systems, helping partners stay informed and competitive in the fast-paced gaming industry.

“As a trusted provider to over 2000 operators across 35+ markets, we recognise that exceptional service extends beyond high-quality content; it’s about delivering strategic solutions that drive operational efficiency and sustainable growth. The Client Portal reinforces this approach, offering a comprehensive support system designed to enhance operational capabilities and strengthen our partners’ competitive positioning,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

“In an increasingly digital landscape, having quick and effortless access to key business resources is crucial. Our new Client Portal has been developed to streamline processes and provide our partners with deeper insights into our products, services, and upcoming opportunities. By integrating advanced functionalities and optimizing the user experience, we empower them to make more informed decisions and drive their business forward confidently,” said Liliya Chatalbasheva, Chief Marketing & Communications Officer at Amusnet.

A key highlight of the portal is the newly introduced Brand Section, which provides access to internal guidelines and visual assets to support brand consistency. Additionally, the clients can stay updated with the latest company news, product launches and an expo calendar that outlines upcoming industry events where Amusnet will be present.

The Client Portal is fully optimised for desktop, mobile and tablet devices and ensures seamless access anytime, anywhere. With this enhanced platform, Amusnet continues strengthening its support for its partners, providing them with the tools and insights needed to thrive in the evolving market.

The post Amusnet Launches New Client Portal appeared first on European Gaming Industry News.