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The Making of Champions: How top-notch companies in India are leading the sports movement
India is a diverse land, full of talented individuals in all walks of life. In the recent years, Indian sportspersons have outshined their competitors at various international events. From Mirabai Chanu and PV Sindhu to Chopra, athletes from the country have proven their mettle in their respective sports.
Their success comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organizations in the country. On the occasion of National Sports Day, we bring you some of the biggest companies in India which have time and again fueled Indian sports talent to achieve more through their various initiatives.
MG Motor India
MG Motor has a rich legacy of supporting sportspersons, which the company has continued in the recent times through various partnerships with budding talent in sports. In association with The Vadodara Marathon, MG Motor India presented a personalized Hector to Paralympian Bhavina Patel, who bagged a silver medal at the 2020 Tokyo Paralympics. The company also roped-in para-athlete and Arjuna Awardee Deepa Malik to be the voice of the personal AI assistant in its SUV, MG Astor. The company is also known for recognizing budding female sports talent and showcasing its support to player like golfer Tvesa Malik, athlete Rupal Chaudhary, hockey player Khushboo Khan, and any many more.
Mobile Premier League
Mobile Premier League (MPL) is the world’s leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. As an industry leader, MPL continues to support VS Rathanvel, a young chess prodigy. Rathanvel began playing chess at the age of seven and became a grandmaster at the age of ten. In 2011, he was ranked third in the world under-10 category. This partnership has enabled Rathanvel to compete in international events and earn recognition on a global scale. MPL’s ultimate aim is to democratise gaming and esports across the country, by giving gamers a platform to compete with the best and monetise their skills. Founded in 2018, MPL hosts millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America.
Adidas
Footwear and accessories giant Adidas launched a new product aimed at making sports convenient for menstruating sportspersons. The new TechFit Period Proof Tights are the company’s way to ensure that teenage girls and women in sports do not give up on their dreams just for the fear of period leakage. Adidas launched ‘Stay in Play’ to promote its latest innovation, and roped in Tokyo Olympics Silver-medalist Mirabai Chanu as the face of this campaign.
JSW
Steel giant JSW is known for its continued efforts towards improving the sports scenario in India. The group has time and again undertook projects to upscale the facilities for sportspersons. The flagship endeavour of the group, the JSW Sports Excellence Program, supports 49 athletes across four disciplines, including Olympic medalists wrestler Sakshi Malik and javelin-thrower Neeraj Chopra. The sponsor of the Indian contingent at the Tokyo Olympics, the JSW Group also presented the Tokyo medalists as well as their coaches with cash grants of up to Rs 1 crore.
Tata Steel
Tata Steel has a long legacy of supporting Indian sportspersons. Throughout decades, the leading steel company has provided assistance to numerous talented individuals and teams at different national and international sporting events. Many of India’s Olympics heroes have been employed by the Tata Group in a bid to support them with their training and other needs. An important chapter in the success stories of athletes like TC Yohannan, Mercy Kuttan and Lavinho Pinto remains the encouragement they received while being employed with the Tata Group.
India’s journey to excellence in sports is still a long one, but the country’s sportspersons have nevertheless made positive strides over the years. What they need is continued encouragement and support from all directions, which is something companies like MG Motor and Tata Steel are expected to continue providing.

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Week 38/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.
GAMOMAT is raising the stakes again with the release of its horror-themed Dead Legion. Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels.
Reflex Gaming is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt game mechanic. This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma.
Precision meets power in Crown Supreme Hold & Win from ICONIC21, the in-demand iGaming content provider. To take the throne, players must navigate a compact 3×3 grid and the regal Hold & Win mechanic in a slotting experience that pulses with anticipation and big win potential.
Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Net Gains Dream Drop, a high-energy sequel where players can reel in massive rewards beneath the waves. Packed with coastal chaos and big catch potential, Net Gains Dream Drop offers 4,096 ways to win, three types of Mystery Symbols, Coin Collection mechanics, stacked Wilds, and more.
SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild. 20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.
Amusnet has released its latest video slot, Roman Coins – a game that captures the magnificence of the Roman Empire and brings it to life on the reels. It is Amusnet’s first-ever 3-pot video slot. With a 5-reel layout and 25 fixed paylines, Roman Coins strikes a perfect balance between classic slot structure and innovative mechanics.
Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.
Playson, the accomplished digital entertainment supplier, ups the ante in its latest Irish folklore release, Golden Penny x1000, with a rare 6×5 reelset, x20,000 max win and a bountiful Free Spins Bonus. In an enchanted twist to base play, the colourful game field comes alive with collapsing symbols. Eight matching symbols form a winning combination, with the total of the symbols forming the win value.
Evoplay, the award-winning game development studio, has launched Lunar Wilds, an atmospheric slot that combines mystical forest visuals with powerful features and big win potential. Set beneath a silver moon, the game transports players deep into an enchanted wilderness, where packs of wolves roam under the night sky.
The God of the Sea unleashes lavish gameplay in Blueprint Gaming’s latest offering, Rise of Atlantis Legacy, with the highly anticipated title introducing a new Gates of Atlantis bonus game, boosting the chance of significant cascading returns. Boasting the ability to appear on any of the six reels, Rising Multipliers offer enriched payouts if featured in a winning combination, which are added at the end of a successful cascade.
Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface. This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep.
The post Week 38/2025 slot games releases appeared first on European Gaming Industry News.
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KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos
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The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.
Duty of care of arcades
With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.
Guidance
The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.
Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.
KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”
The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.
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QuinnBet Expand Ospreys Partnership
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The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.
The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.
With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.
Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.
Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.
“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”
Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.
“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.
“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.
“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”
The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.
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