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Beetle Bailey arrives on the reels via Lady Luck Games in King Features partnership
Iconic U.S. Army soldier Private Beetle Bailey has made his way from Mort Walker’s legendary comic book pages and onto the reels in Lady Luck Games’ first-ever branded slot release Beetle Bailey, in partnership with King Features Syndicate.
Available now, this 4-reel, 81 ways to win slot transports players to Camp Swampy where Beetle Bailey is joined by a host of famous faces including Platoon Sergeant Orville P. Snorkel, Brigadier General Amos T. Halftrack, Miss Buxley and Cookie.
Lucky players can attain cash prizes by way of two memorable features, Wild Wake Up and the Camp Swampy Golf Bonus, both of which boast incredible gameplay and sleek animations that truly showcase the sleepy soldier and his comrades.
The Wild Wake Up feature is triggered when the Beetle and Sarge symbols land on reels two and three respectively. The duo will fight, and when the dust settles anywhere between three and six wild symbols are left behind on the reels, forming a big win.
In The Camp Swampy Golf Bonus, Beetle Bailey joins Amos T. Halftrack atop a cliff as he hits golf balls into the camp. Meanwhile, a Jeep drives around collecting prizes in a board-game style feature that only ends when the truck hits three live grenades.
Players can gamble their winnings in a traditional card game that can see them double or quadruple their prize. Those wishing to jump straight to bonus gameplay can utilise a bonus buy feature.
Heralding this exciting new release, Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “A lot of hard work has gone on behind the scenes to ensure that we could release this incredible branded slot alongside King Features Syndicate, especially considering this slot is close to our hearts as Beetle Bailey enjoyed great prominence in Scandinavia, locally appearing as Knasen, Basserne, and Billy in Sweden, Denmark, and Norway respectively, becoming classic comics for over 40 years in these markets.
“There’s no doubting that Beetle Bailey is a truly iconic character that will put a smile on player’s faces. We’re absolutely delighted to have immortalised him in this brilliant new release.”
Carla Silva, VP/GM, Global Head of Licensing at King Features said: “Beetle Bailey has been entertaining people for over 70 years, and we’re delighted to see Mort Walker’s iconic character appear on the reels of this exciting game that we know fans and players alike will enjoy.”
Beetle Bailey was released exclusively on August 10th for ComeOn!, Adjarabet and Novibet. From today it will be available to all top-tier operators in Lady Luck Games’ key regulated markets.

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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration
From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.
The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.
Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.
On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.
Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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Introducing Prize Ladder from Northern Lights Gaming
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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement
Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.
Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.
Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left.
ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.
The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.
This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.
Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.
One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.
Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.
Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.
Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.
“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.
“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”
The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.
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Relum Appoints New Head of International Relations to Strengthen Global Presence
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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
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