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Future Anthem Accelerates Expansion with Board Appointment and Chief Product Officer

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Future Anthem, the pioneering AI and data science powerhouse, has continued its expansion plans with the double hire of Julie Haddon and Ian Tibot.

Haddon joins Future Anthem as a non-executive member of the Board of Directors, bringing substantial experience having worked in top-level management at a host of world-renowned US companies.

She most recently served as Senior Vice President, Global Brand and Consumer Marketing at the National Football League (NFL). In addition to her five years at the NFL, Haddon has held high-level positions and consulting stints at PayPal, Twitter, eBay, DreamWorks, SoFi and Zynga.

Haddon strengthens the Future Anthem board that includes founder and CEO Leigh Nissim and non-executive Oliver Hansard, former Dunnhumby and Liberty Global executive.

“This is an exciting time to be part of a fast-growing AI and data business,” said Haddon. “Future Anthem is built on firm foundations with a standout executive team and is on an impressive growth trajectory having eclipsed many business milestones. I look forward to helping Leigh and the team double down on that rapid progress to help Future Anthem scale as it enters North America”

Also joining Future Anthem is Ian Tibot, who moves into the role of Chief Product Officer. He arrives with notable pedigree, having built a strong reputation at William Hill, where he spent nine years.

At William Hill Tibot was responsible for the bookmaker’s sportsbook platform as Head of Product and previously international product development for gaming and sports, working across multiple regulated markets, leading over 100 team members in three European locations.

“The combination of Future Anthem’s achievements to date, alongside its vision and future ambitions made it an easy decision to join,” said Tibot. “Future Anthem’s must-have, market-leading solutions will allow us to shake up the sports vertical and capitalise on the success in gaming.”

Future Anthem CEO Nissim said: “Bringing Julie and Ian into the business is a real statement of intent. They are transformational appointments that will enhance our ways of working and are key to realising our expansion plans following our recent investment.

“Julie’s invaluable Brand and Marketing leadership experience at blue-chip international technology, media and sports organisations will significantly accelerate our roll-out in North America and we now a have a fantastic, well-balanced board with hugely relevant knowledge in a number of key areas.

“Ian’s background fuels our momentum in sports betting – with his addition allowing Future Anthem to lead the charge in personalisation in this area, as we make additional R&D investment to capitalise on the opportunity in sport.

“We continue to proactively identify and bring in the best talent across the business. We have several hires planned, including a General Manager, Americas, and multiple roles in our product team. Meanwhile, our rolling intern programme goes from strength to strength.”

The appointments come just weeks after Future Anthem closed a Series A round of financing led by Bettor Capital. The funding allows the company to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data, and delivery specialists to service the rapidly expanding North and Latin American markets.

The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other verticals.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents

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A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.

EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.

Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”

Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”

With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.

Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”

Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”

The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.

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Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything

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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

  • The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
  • Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
  • From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
  • 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
  • Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
  • Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
  • The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer

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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.

Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.

Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.

Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.

By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.

“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”

The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.

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