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Industry veterans unveil passion project studio promising premium games and cutting-edge tech

 ScatterKings has launched into the market with an electrifying mission – to shake up an online casino vertical saturated with cookie-cutter content.

A true labour of love from battle-tested developers, the brand-new studio, years in the making, is channelling its expertise into games crafted with soul.

Leading the charge is Coins of Cleo, which has already been released alongside Genie’s Golden Lamps, Big Bob and their signature Gold Lock games. Each one is a testament to what happens when proven mechanics meet genuine artistic vision.

Every game features hand-drawn graphics developed with meticulous care, combining traditional craftsmanship with cloud-native, AI-enhanced technology that powers seamless performance. This is entertainment built by hands and hearts, not automated processes.

With focus on key, strategic partnerships, ScatterKings will also craft bespoke content for operators, blending premium production values with localised themes that resonate with players.

The studio’s founding trio brings decades of combined industry expertise, all formerly holding senior positions with NOVOMATIC’s interactive division. Steven Batchelor-Manning (Chief Technology Officer), Boro Brumen (Chief Product Officer) and Steven Cross (Chief Commercial Officer) lead a growing global team focused on product excellence and commercial expansion.

The studio has regulatory compliance baked into its core, with its sights set on launching its content in numerous European jurisdictions within the next few months.

Steven Cross, CCO at ScatterKings, said: “After years of hard work behind the scenes, we’re buzzing to officially launch into the iGaming market. There are some truly great studios in this industry, but the overall quality is dropping as the market becomes increasingly saturated. What we need isn’t more games – we need better ones full of personality and genuine craftsmanship.

“Operators are at the heart of our roadmap, and we have some major strategic partnerships coming that we’re excited to announce. We have a hugely talented team behind us, blending hand-crafted creativity with advanced AI-driven technology to build content with passion — titles players know they can trust. We can’t wait to introduce our content to players, and we’re only just getting started.”

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• Real-money prediction app designed to fill a current void in the UK market

• Unique player-vs-player game mechanics designed to add excitement to every Premier League gameweek 

• UKGC-licensed pool-based product launched on iOS and Android

Sweepmate, a new real-money, pool-based gaming platform, has launched to provide a “sweepstake with a twist” for sport fans in the UK.

Sweepmate, available on iOS and Android, blends the familiarity of a traditional sweepstake, the excitement of fantasy sports and the strategy of trading to give players a unique way to engage with events. The app has launched with Premier League predictions, with further events and sports planned in the coming months.

On Sweepmate, the Premier league table resets every single week and the standing can be seen live in app, with data provided by leading data providers Sportradar.

Sweepmate’s platform facilitates UKGC-licensed pool-based gameplay but does not itself act as a bookmaker or take positions on outcomes.

The prize pool, determined by the number of entrants, is split between players who make successful predictions, with 50% awarded to the team finishing first, 20% to the team finishing fourth and 30% to the team finishing last in a given Sprint.

Another twist comes as players have the option to trade teams during the Sprint, known as “Sweeping”.

Sweepmate was granted a UKGC licence earlier this year and is being officially launched ahead of this weekend’s Premier League fixtures.

Sweepmate is founded by Lloyd Bidder, assistant director at one of the Big Four accountancy firms, and Johnny Barnes – founder of soft drinks company Soho Juice Co, a non-carbonated beverage sold across three continents.

Picking up where Draftkings left off

Barnes said: “The ambition is to fill the void that Draftkings have left with a novel, original game. The format can apply across almost any sports and entertainment event – from the Euros to Eurovision.

“Sweepmate is simple: pick three teams and if they finish first, fourth or last then you win. No new teams are minted 90 minutes before kick-off so there’s a great scarcity value and you can buy or sell teams during the gameweek.

“Sweepmate is not a bookie as we don’t set odds or take a position. Because we’re a pool-based game, we want people to win and we try to provide as much information as possible to players. We pride ourselves on customer service and offer free weekly preview and review shows as well as a complimentary concierge service.

“Our goal is to create a product that keeps fans engaged right across the weekend, whether their favourite club is winning or not. It’s about adding an extra layer of excitement to the Premier League and giving players a reason to stay invested in every result.”

Leeds are top of the league?

Sweepmate’s unique scoring method means the table at the end of each Sprint doesn’t always look the same as the Premier League table. Teams are ranked based on goal difference, goals scored, shots on and off target, and red and yellow cards.

After 11 Premier League gameweeks so far, nine different teams have finished first, nine different teams have finished fourth and eight different teams have finished last.

Late drama in matches has had a significant bearing on each week’s standings, nine of 11 weeks decided after 80 minutes, and eight of them decided after 90 minutes. Two of the 11 weeks were decided by the final match of the gameweek.

Last season Tottenham had the joint-most first-place finishes in Sweepmate, despite finishing 17th in the Premier League. So far this season, both West Ham and Leeds have finished top and bottom in different weeks.

Sweepmate is designed to provide excitement across the entire Premier League gameweek. As an example in gameweek eight (October 18th to 20th), fourth place was determined by a goal in the last minute of the last game (West Ham vs Brentford) and in seven of the eight Premier League game weeks played so far positions have changed due to goals in the 82nd minute or later.

Download Sweepmate on iOS and Android.

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EGT will send off this year’s gaming events season with another memorable participation in BEGE Expo. Traditionally, guests will be able to enjoy a wide selection of brand-new innovative products and bestsellers, as well as other surprises at the company’s stand 2.22 on November 26th and 27th.

Following their recent successful debut, the two new models from EGT’s Supreme series, S 55 V ST and S 55 S ST, will be presented to the local gaming audience for the first time during the show. Featuring captivating 55-inch UHD 4K displays, they will make a long-lasting impression on visitors with their stunning visuals, numerous interactive features, and smooth gameplay.

Alongside the General mixes, the Supreme cabinets will reveal the fascinating world of Supreme Selection Series multigames, including its latest addition – Jackpot Supreme Purple Selection mix. It will stand out with its premium collection of 50 exciting titles, blending well-established favorites and fresh new offerings with great potential.

Attendees will also be able to get acquainted with another brand-new multigame from the EGT portfolio – Power Red Selection. Including 54 titles, it will provide players with the opportunity to try their luck with both classic slots and roulette games, which can be set as Single Zero (European) or Double Zero (American) roulette.

The company’s jackpot family will be represented by the top-performing Asian-themed Zhao Cai Shuang Yu, Sheng Sheng Bu Xi, the absolute bestseller Bell Link, as well as Bell Link Boost and Gods & Kings Link with their new additions Bell Link Boost 2 and Gods & Kings Link 2.

EGT will also showcase its latest ETG developments. Guests will be able to learn more about the new Parallel Spins roulette center. It provides a state-of-the-art multiplayer experience with dual G RSA roulette centers positioned side by side. It allows simultaneous gameplay across both wheels, while a shared overhead structure delivers attractive options for branding and excellent visibility. Dedicated software enables true parallel spin functionality, which adds even more thrill to the game and increases player engagement.

EGT’s casino management system Spider with its 15 modules will be on display as well to demonstrate that it can be an indispensable assistant to casino managers in organizing daily activities at gaming venues. Numerous AWP and VLT solutions, created specifically for different markets, will complement the company’s product selection for the show.

EGT Digital will also showcase its rich variety of casino games, as well as the in-house developed iGaming platform X-Nave, providing operators with everything they need to build and grow a successful online business.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, commented: “It is always a pleasure for us to take part in BEGE Expo – the largest gaming exhibition on the Balkan Peninsula, bringing together industry professionals from the whole region. Once again this year, we will welcome our partners, clients and friends at our stand to share our upcoming initiatives and discuss how together we can achieve even greater success.”

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