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Tundra Esports Announces Virgil Van Dijk as Ambassador and Shareholder

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Tundra Esports has announced Virgil van Dijk as its new Ambassador and Shareholder.

One of the best football players in the world, Virgil will be helping to elevate and grow the overall Tundra brand whilst providing support and mentorship to the organisation’s professional esports players.

In a league of his own on the field, Virgil will be diversifying his portfolio as Ambassador and Shareholder of Tundra Esports through supporting and developing the organisation’s overarching business goals including fostering the best esports talent worldwide and holding a strong focus on performance and sportsmanship.

The announcement of Virgil as Tundra’s new Ambassador and Shareholder was revealed in the competitive gaming anthem, OUTPLAYED, which has been released yesterday. The track is the first official grime gaming song, and was created by Tundra’s ambassador British Grime artist P Money. Created to celebrate gaming and for anyone who plays games or watches competitive gaming, OUTPLAYED is purposefully PG-rated for all gamers of any age. The track weaves in iconic gaming references throughout and has a frenetic energy mixed with electronic sounds to mirror the playful, fast-paced nature of competitive gaming.

P Money said: “Occasionally the path of music and gaming has crossed over, but I can see a world where the two go hand in hand across major esports events and artists expanding their discography to embrace game themed music in the future.”

Virgil van Dijk said: “I am extremely excited to be joining Tundra Esports. Tundra Esports is one of the fastest growing esports organisations in the world and they are moving in a very exciting direction. It was great to be able to collaborate with P Money and the idea behind OUTPLAYED further emphasised why I wanted to be involved to help grow the team. They have built up a tremendous reputation when it comes to player well-being within a winning culture which is something that really resonates with me. I’m excited for the future.”

P Money said: “OUTPLAYED is a gaming anthem for everyone to enjoy. Grime and gaming pair perfectly – they have the same energy and hype, its two completely separate worlds merging. It’s been fantastic to be able to combine my two passions and to introduce my music fan base to what I’ve been doing in gaming. I want to show how both can go hand in hand and bring out others who’ve been interested but never quite had the confidence to do it.”

Maxim Demin, Owner and Co-Founder of Tundra Esports, said: “This is a major moment for Tundra. Having someone like Virgil, who is highly revered both on and off the pitch, join our team is incredible. His insight will be invaluable for our players but also how we evolve as an organisation. We have so much we can learn from sports. Announcing his involvement through OUTPLAYED was a stroke of genius from P Money. It’s been great to have his support and creativity to do something different that not only helps us stand out but is also something for the community. Hopefully, the community finds it as catchy as we do.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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