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Setting Sail for New Horizons – Casino.online Goes to Japan

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Casino.online, one of the leading betting review websites in the United Kingdom, has landed in Japan. Online gambling in Japan is still debatable, with efforts underway to legalise it. Pachinko is the largest gambling haven in Japan, netting over $200 billion in a fiscal year. This is more than 10 times the value of the UK’s gambling industry. Gambling became legal through the Integrated Resort Act of 2018, bringing 3 land-based casinos in Osaka, Yokohama and Tokyo. It was primarily set to attract international tourists, with China topping the list. However, the digitisation of gambling platforms has increased penetration into the market. Foreign and local companies angle for a piece of the market, which is growing exponentially. They explore the legal loopholes in the anti-gambling law to establish online casinos alongside the select sportsbook markets.

Casino Gambling in Japan

Online casino gambling is illegal in Japan. However, Pachinko, a pinball slot machine, is the only legal casino game in the country. Residents view it as a cultural game, owing to its historical relevance to the Japanese people. As of 2018, the Japanese government spent over $200 billion on Pachinko parlours, which is one of the highest investments by a government in the casino gambling industry in the world.

The first attempt to legalise casino gambling was in 2000 by Shintaro Ishihara, the then governor of Tokyo. His analogy was to boost international tourism in the city. However, the idea received resistance from the public, claiming that it may lead to addiction and organised crime.

Eventually, the idea came back to life in 2015 through the Integrated Resort Act proposed by Shinzo Abe’s government. The bill received the nod in 2018 by the Japanese Parliament, setting the stage for establishing physical casinos. Over the last 4 years, gambling companies such as Las Vegas Sands, MGM Resorts, Genting Singapore and Galaxy Entertainment have dominated the casino gambling space in Japan.

Osaka, Tokyo and Yokohama are the main cities hosting physical casinos. To curb addiction, especially among the Japanese locals, the government set an entrance fee of 6000 yen ($53). Other nationals are allowed in for free to encourage international tourists, especially from China. The aim is to make Japan an alternative gambling hub for international tourism in Asia, rivalling Singapore and Macau.

Web Casino Gambling in Japan

Online casinos are illegal in Japan. However, gamblers can still use offshore betting companies that have customised their site to accommodate Japanese punters. They explore the anti-gambling Japanese laws loopholes to launch their online casinos. With this development, casino.online seeks to review these casinos. It also hopes to share restrictions set by the Casino Administration Committee and how online casinos utilise the loopholes to bring in online casino games.

Online.casino and its Approach to Gambling

The casino review site does not have a preference for any casino or advocate for gambling. Their work is to give punters factual information on gambling, which they can use to make decisions. They will continue their unbiased coverage as they enter Japan, reviewing all offline and online casino sites.

Online.casino’s working philosophy is reputation, informative, noteworthy, genuine and opaque (RINGO). The platform seeks to decipher the complexity of online gambling in Japan and give its followers the best review of gambling companies in the country. Besides casino review, they also run a gambler sensitisation campaign using a mascot name, Mr Ringo. The aim is to share with its audience the best casino to stake and handle some frequently asked questions on slots, payment options and eligibility.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Galaxsys Expands Leadership Team with New Head of Partner Management

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Levan brings over 10 years of leadership experience, including a decade in the iGaming industry, covering both B2C and B2B markets. Throughout his career, he has held key executive roles in Commercial, Product, and Management, successfully building and scaling iGaming products, driving significant revenue growth, and establishing strong partnerships worldwide. His experience spans multiple regions and includes collaboration with leading operators and platforms.

At Galaxsys, Levan will lead the partner management strategy and development, strengthening collaborations with operators worldwide and supporting the company’s mission to deliver innovative, high-impact experiences.

Levan Kavtaradze, the newly appointed Head of Partner Management Department, commented: “I’m truly excited to join Galaxsys at such an important time in its growth journey. My focus will be on building strong, long-lasting relationships with our partners and helping them succeed through collaboration and innovation. I look forward to working closely with our broad network of partners worldwide, understanding their needs, and ensuring that our products and services deliver real value to them. Together with the talented team at Galaxsys, I’m confident we can create new opportunities and achieve new heights.”

Teni Grigoryan, Chief Sales and Partner Management Officer, added: “Welcoming Levan to Galaxsys has been one of the most confident decisions we’ve made. His expertise and human-centered approach, combined with a sharp business mindset and innovative ideas across both product and commercial areas, will be a powerful addition to our team. I’m confident he will foster seamless collaboration internally within our commercial department and externally with our valued partners. We’re excited to see the impact he will make as our new Head of Partner Management.”

With Levan’s appointment, Galaxsys aims to further strengthen its commercial and partner strategies, ensuring operators receive innovative products, seamless integration, and exceptional support.

The post Galaxsys Expands Leadership Team with New Head of Partner Management appeared first on European Gaming Industry News.

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Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

  1. Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
  2. Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
  3. Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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