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Setting Sail for New Horizons – Casino.online Goes to Japan

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Casino.online, one of the leading betting review websites in the United Kingdom, has landed in Japan. Online gambling in Japan is still debatable, with efforts underway to legalise it. Pachinko is the largest gambling haven in Japan, netting over $200 billion in a fiscal year. This is more than 10 times the value of the UK’s gambling industry. Gambling became legal through the Integrated Resort Act of 2018, bringing 3 land-based casinos in Osaka, Yokohama and Tokyo. It was primarily set to attract international tourists, with China topping the list. However, the digitisation of gambling platforms has increased penetration into the market. Foreign and local companies angle for a piece of the market, which is growing exponentially. They explore the legal loopholes in the anti-gambling law to establish online casinos alongside the select sportsbook markets.

Casino Gambling in Japan

Online casino gambling is illegal in Japan. However, Pachinko, a pinball slot machine, is the only legal casino game in the country. Residents view it as a cultural game, owing to its historical relevance to the Japanese people. As of 2018, the Japanese government spent over $200 billion on Pachinko parlours, which is one of the highest investments by a government in the casino gambling industry in the world.

The first attempt to legalise casino gambling was in 2000 by Shintaro Ishihara, the then governor of Tokyo. His analogy was to boost international tourism in the city. However, the idea received resistance from the public, claiming that it may lead to addiction and organised crime.

Eventually, the idea came back to life in 2015 through the Integrated Resort Act proposed by Shinzo Abe’s government. The bill received the nod in 2018 by the Japanese Parliament, setting the stage for establishing physical casinos. Over the last 4 years, gambling companies such as Las Vegas Sands, MGM Resorts, Genting Singapore and Galaxy Entertainment have dominated the casino gambling space in Japan.

Osaka, Tokyo and Yokohama are the main cities hosting physical casinos. To curb addiction, especially among the Japanese locals, the government set an entrance fee of 6000 yen ($53). Other nationals are allowed in for free to encourage international tourists, especially from China. The aim is to make Japan an alternative gambling hub for international tourism in Asia, rivalling Singapore and Macau.

Web Casino Gambling in Japan

Online casinos are illegal in Japan. However, gamblers can still use offshore betting companies that have customised their site to accommodate Japanese punters. They explore the anti-gambling Japanese laws loopholes to launch their online casinos. With this development, casino.online seeks to review these casinos. It also hopes to share restrictions set by the Casino Administration Committee and how online casinos utilise the loopholes to bring in online casino games.

Online.casino and its Approach to Gambling

The casino review site does not have a preference for any casino or advocate for gambling. Their work is to give punters factual information on gambling, which they can use to make decisions. They will continue their unbiased coverage as they enter Japan, reviewing all offline and online casino sites.

Online.casino’s working philosophy is reputation, informative, noteworthy, genuine and opaque (RINGO). The platform seeks to decipher the complexity of online gambling in Japan and give its followers the best review of gambling companies in the country. Besides casino review, they also run a gambler sensitisation campaign using a mascot name, Mr Ringo. The aim is to share with its audience the best casino to stake and handle some frequently asked questions on slots, payment options and eligibility.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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