Latest News
NordicBet Extends Liga Sponsorship in Denmark
After a very exciting season, NordicBet has extended the collaboration with the Divisionsforeningen for what is the second highest football league in Denmark.. Vejle Boldklub and SønderjyskE from 3F Superliga as well as Næstved and Hillerød from 2nd Division have been added, and together with the eight other clubs, they make up Denmark’s first division football league for the coming season.
“NordicBet has been a strong partner with Danish football since the spring of 2017, so it is a dedicated and stable partnership that is now being extended to the great satisfaction of the clubs and the Divisionsforeningen. We are delighted that NordicBet is ready for another season in the country’s second-highest football league,” says the director of the Divisionsforeningen, Claus Thomsen.
NordicBet is an online betting company that can be found in many countries in the Nordic region. In addition to the name sponsorship for the league, NordicBet will be responsible for several activities during the season that aim to bring fans even closer to the clubs. The activities will be announced during the season and will include exclusive interviews and content pieces, which will be available on NordicBet’s website, as well as events at the various stations.
At NordicBet, there is also great satisfaction with continuing the collaboration next season.
“We are happy to strengthen the collaboration with Divisionsforeningen year after year and continue our support for all the clubs. With our strong commitment, we want to increase the coverage of the league with new and exciting initiatives, for the benefit of all of us football-loving Danes,” says Ronni Hartvig, Chief Commercial Officer of Betsson Group, the gaming operator that owns behind NordicBet.
Latest News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Latest News
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
Latest News
Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
-
Latest News2 months ago
Fairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips
-
Latest News3 months ago
2 PEOPLE CAUGHT OPERATING ILLEGAL ONLINE GAMING SITE
-
Latest News3 months ago
Wazdan partners with 711.nl for significant expansion in the Netherlands
-
Latest News3 months ago
Playtech Extends Partnership with BoyleSports Until 2028
-
Latest News3 months ago
StarGames Named Premium Partner of the International ADAC Truck Grand Prix 2024
-
Latest News3 months ago
Senet Platform Partners with Beamable
-
Latest News2 months ago
European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
-
Latest News3 months ago
Tekkorp and Circle Squared
You must be logged in to post a comment Login