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HungryBear Gaming Launches SlotMasters via First Look Games
Online slot that allows players to go head-to-head in a three-way duel to be marketed to more than 20 million players via innovative game promotion platform
SlotMasters, the pioneering online casino game that allows players to go head-to-head in a three-way duel, has become the latest product to launch via First Look Games, leveraging the power of affiliates for game promotion.
SlotMasters, by HungryBear Gaming, is an industry-first, multiplayer slot game where players can impact the outcome of their opponents’ score by strategically deploying a selection of power attacks and defensive moves. This elevates the level of entertainment and engagement in a way no other slot format has in addition to tapping into the increasing trend for slot tournaments.
Tournaments have grown in popularity in recent months but now SlotMasters will use First Look Games and its 800 approved publishers to drive awareness of the game and its new format among their partners’ collective audience, which totals a reach of 20 million players.
By becoming a First Look Games partner, HungryBear and the SlotMasters brand can share information about the game directly with affiliates. This includes accurate information, logos, promotional images and videos of the game. These are uploaded to the FLG library where affiliates then download what they need to review and promote upcoming games.
SlotMasters will also be able to access a range of new studio features following the launch of First Look Games 2.2 in February. This includes more options to manage their games and assets via a brand-new Studio Management Centre
Other key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game. FLG also provides granular data on uptake for the studio to measure the success of each launch.
Other highlights of First Look Games 2.2 include a cutting-edge API feature provided at no additional cost that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games and increase uptake for studios.
Tom Galanis, Managing Director at First Look Games, said: “The SlotMasters brand is bringing something entirely new to the industry and is already proving to be a big hit with players. By joining First Look Games, HungryBear Gaming can take game promotion to the next level by reaching an audience of players in the tens of millions.
“Of course, HungryBear Gaming has complete control over the information that is provided to affiliates, and this combined with our accuracy and compliance tools ensures the content published by our approved affiliates is responsible and correct.
“I’d like to officially welcome SlotMasters to First Look Games and look forward to supporting their success as our platform, tools and services raise awareness of the thrilling and hugely entertaining game they have created.”
Justin Chamberlain, CEO at HungryBear Gaming, added: “We have gained incredible traction in a short space of time with overwhelmingly positive feedback regarding the new format of SlotMasters. With First Look Games we have a platform to promote this to millions of players. By building a following, we’re also able to provide updates to what we know is an already engaged community. That we can do all this while ensuring the accuracy of information and compliance is a major upside for us.”

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Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display
Joona “Serral” Sotala has been crowned the StarCraft II at 2025 Esports World Cup champion, following a 5-2 victory over Virtus.Pro’s Doh-Woo “Classic” Kim in a dominant Best-of-Nine series.
After a tough result in 2024, Serral returned stronger to take the title. With his 2024 rival Clement “Clem” Desplanches exiting earlier in the event, Serral entered the final as the clear favourite following a flawless 4-0 fight in his semi final bout.
While Serral was expected to perform well, the level of control and dominance across the series caught many off guard. Serral started strong, claiming the first two maps of the series, with Classic able to fight back to claim two games. With the scores at 3-2, however, Serral was able to push on to claim the final two maps and secure the series win.
This victory in StarCraft II at EWC 25, confirmed his place as one of the greatest players in the game’s history. En route to the final, Serral remained unbeaten, dropping only two maps across the entire event. This also marks his third world championship title – he won his first world championship at Intel Extreme Masters Katowice in 2022 and successfully defended that crown in 2024.
“To be honest, after a 2-0 start, I was extremely confident. A couple of hiccups did not bother me too much,” said Joona “Serral” Sotala. “It feels absolutely fantastic, this is what I came for, and this is what I got. It’s the best feeling in the world.”
Joona “Serral” Sotal earns 1000 Club Championship points for BASILISK with his victory. The win moves BASILISK up to joint eighth place as Serral manages to secure the side their first points of the Esports World Cup 2025.
The post Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display appeared first on European Gaming Industry News.
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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards
The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
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ITL recruits new Business Development Manager for France & Benelux
Innovative Technology (ITL) are delighted to welcome Stephane Bourdin as Business Development Manager. Stephane is based in Paris and is responsible for all ITL sales in France and The Benelux region. ITL are headquartered in the UK with several international offices and have two main divisions; cash validation equipment and age & identity biometric technology.
Commenting on his new position Stephane said, “I joined Innovative Technology at the end of April and am currently responsible for developing and strengthening our customer base in France, Belgium, the Netherlands, and Luxembourg. I manage business development and client relationships in the gaming, banking, and retail sectors.”
Welcoming Stephane to ITL, Thorsten Labusch, VP of Sales & Business Development said, “I would like to extend a warm welcome to Stephane. This region is important to our business and with his experience and local knowledge he is perfectly placed to communicate the benefits of implementing our solutions to potential customers. He is responsible for growing our presence in France & The Benelux for all our target sectors so his role is very wide-ranging. Stephane has worked in the cash validation industry for some time and already has in-depth knowledge of our solutions, and most importantly, he is familiar to many of our customers.”
Stephane added, “I’ve always worked in cash handling for automated machines (vending, ticketing, gaming), so for 27 years I’ve been part of this industry in one way or another! My background enables me to offer customers the most effective solutions and I’m really looking forward to seeing some successful installs throughout the region. Regarding our biometrics solutions, I am regularly in contact with Stephan Rosseneu from Bergens our dedicated Trading Partner for France, and together we aim to achieve the best possible results for our age estimation and facial recognition side on the business. I also look forward to working with Moneytronic, our biometrics Trading Partner for the Netherlands.”
Thorsten concluded, “Stephane has an impressive knowledge of the cash handling market and I look forward to working with him to extend our reach and maintain a secure and productive customer base for ITL.”
The post ITL recruits new Business Development Manager for France & Benelux appeared first on European Gaming Industry News.
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