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VELOCE TEAMS WITH MDRxTECH TO DRIVE WEB3 INNOVATION ACROSS ITS VAST ECOSYSTEM

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● Veloce is partnering with Mishcon de Reya’s technology consultancy, MDRxTech, to evolve its ecosystem to Web3
● Veloce is the world’s largest next-gen racing, gaming and media ecosystem with over half a billion monthly views
● Veloce has both real world and digital sports assets, including a team franchise in the environmentally focused Extreme E series, as well as joint ventures with global sports stars such as F1 driver Lando Norris
● Decentralisation and evolution to Web3 will enable greater fan engagement and rewards for the Veloce community as well offer vast utility throughout Veloce’s assets across Racing, Gaming and joint ventures
● Veloce targeting early 2023 for the full digital transformation to be completed

Rupert Svendsen-Cook, CEO of Veloce Group, said: “Since founding the company, our vision has been to create a future-facing sports and media entertainment platform that can not only fuel itself but reward the highly engaged and loyal community of which we have been built upon. In simple terms, we see the adoption of Web3 and specifically the integration of the vast utility that we have within our ecosystem to be an incredibly logical evolution to realise that ambition.

“Sports have traditionally locked fans in ‘push only’ relationships. Web3 changes that. We get half a billion views every month throughout the Veloce sporting, gaming and media ecosystem. We want those fans to have ownership, a realisation of value and tangible influence over our assets based upon their commitment and support of whichever area they engage with us. Ultimately, those who support our mission and values the most will no longer just be spectators, they will be able to join us on this venture together. If Veloce is winning, our community will be winning too. This is about the future of sport and what fans mean to sports.”

What does this mean for Veloce?

● Veloce will be decentralising control over its products and services provided to fans across its ecosystem, using blockchain technology.
● Veloce will release both a utility and governance token, based on a recognised protocol, to be used as the medium for users to participate in the Veloce ecosystem – from real life merch and early bird access to gaming products and events, content access, future in-game transactions, membership and influence on the virtual and physical sporting assets across the ecosystem.
● The transition at Veloce will be reflected internally and across its media network, for which Veloce will continue to educate its audience and community on Web3.
● Veloce will be able to reward its members who are aligned with the firm’s mission, values and ethos by using Web3 technologies such as blockchain.
● The intention is to link the Group’s sporting assets with a foundational layer—a utility token and treasury—to support fan engagement in a decentralised community. Veloce will continue to expand its sporting assets across real world sports and esports, including potential for more esports teams and acquisitions of further franchises in other innovative motorsport series.

Tom Grogan, CEO of MDRxTech, said: “Veloce has already established itself as a leading Web2 business, and has a reputation for disruption and innovation across its racing, gaming and media ecosystem. Veloce’s transition to Web3 is a logical next step in its mission to empower fans to engage in more immersive, rewarding, and innovative ways.

“The Veloce team’s focus on providing real utility and value to their users and fans has been impressive – they are uniquely placed to build on their existing communities and use Web3 technologies to establish themselves as true Web3 pioneers. Veloce’s Web3 ecosystem will allow them to create a “golden thread”, woven in and through their various groups, to ensure their global community is more valuable than the sum of its parts.

“In designing and building this venture with Veloce, we’re also helping navigate legal and compliance complexities to protect the business and its users. The whole project has an overwhelming sense of purpose. We can’t wait for the next stages, and to deliver a revolutionary ecosystem for Veloce’s fans.”

Jack Clarke, Chief Innovation Officer of Veloce Group, added: “There are so many Web3 projects that are fantastic ideas and tech solutions, but they’re starting from zero – they have no users, brand, community, fans, marketing or educational awareness. That’s where Veloce is so uniquely well positioned above anyone else. We have all that Web3 needs to thrive, with highly relevant and effective platforms to educate and onboard our users while at the same time genuinely integrating the technology to provide a much more engaging and rewarding solution to all stakeholders. It’s an incredibly exciting and credible proposition, which makes it even more important to be working with such respected technical advisors MDRxTech in realising what we know is possible.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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German Federal Research Minister Dorothee Bär to open gamescom 2025

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Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.

gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.

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kwiff and Millwall FC strike multi-year partnership

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kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC. 

kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.

This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.

Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.

Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”

Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”

The post kwiff and Millwall FC strike multi-year partnership appeared first on European Gaming Industry News.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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