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FansUnite Signs Definitive Licensing Agreement with Welsh Bookmaker Dragon Bet
FansUnite Entertainment has announced that it has entered into a definitive licensing agreement dated July 11, 2022 with prominent Welsh bookmaking services provider Lovell Brothers Limited, owners of Dragon Bet, to launch a new online sports betting platform, dragonbet.co.uk, powered by FansUnite’s Chameleon iGaming solution. The term of the agreement is three years.
Dragon Bet serves as the digital brand of John Lovell Racing, a prominent bookmaker in Welsh racing and gambling that began operations over 50 years ago and is currently active in 16 racecourses across Wales and the south of England.
As previously announced in April 2022, FansUnite will license its Chameleon white-label betting software to Dragon Bet for a new digital wagering portal that will include betting products that are customised for Welsh sports betting fans. Dragon Bet plans to grow a strong digital footprint in Wales and become the leading bookmaker within the region. And with Wales reaching the World Cup for the first time since 1958, the excitement around local sports is at an all-time high.
“We are pleased to enter into a licensing agreement with the Lovell family to build the online wagering platform for Dragon Bet. Given the growing popularity of online betting, the Lovells have created a new digital brand to deliver a tailored array of iGaming solutions, powered by our robust technology. Their rich history within the Welsh racing and betting community, coupled with their large customer network makes them a perfect fit for our Chameleon iGaming platform and we look forward to working with them,” Scott Burton, CEO of FansUnite, said.
“Our goal is to provide Welsh customers with seamless digital access to our flagship products. Throughout multiple decades, we have built a loyal customer base in Wales and we intend to deliver a comprehensive betting platform that is tailored to our customers’ preferences and engrained with our longstanding identity and culture. We are excited to see our brand launch on FansUnite’s platform,” David Lovell, Director and Co-Founder of Dragon Bet, said.

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Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display
Joona “Serral” Sotala has been crowned the StarCraft II at 2025 Esports World Cup champion, following a 5-2 victory over Virtus.Pro’s Doh-Woo “Classic” Kim in a dominant Best-of-Nine series.
After a tough result in 2024, Serral returned stronger to take the title. With his 2024 rival Clement “Clem” Desplanches exiting earlier in the event, Serral entered the final as the clear favourite following a flawless 4-0 fight in his semi final bout.
While Serral was expected to perform well, the level of control and dominance across the series caught many off guard. Serral started strong, claiming the first two maps of the series, with Classic able to fight back to claim two games. With the scores at 3-2, however, Serral was able to push on to claim the final two maps and secure the series win.
This victory in StarCraft II at EWC 25, confirmed his place as one of the greatest players in the game’s history. En route to the final, Serral remained unbeaten, dropping only two maps across the entire event. This also marks his third world championship title – he won his first world championship at Intel Extreme Masters Katowice in 2022 and successfully defended that crown in 2024.
“To be honest, after a 2-0 start, I was extremely confident. A couple of hiccups did not bother me too much,” said Joona “Serral” Sotala. “It feels absolutely fantastic, this is what I came for, and this is what I got. It’s the best feeling in the world.”
Joona “Serral” Sotal earns 1000 Club Championship points for BASILISK with his victory. The win moves BASILISK up to joint eighth place as Serral manages to secure the side their first points of the Esports World Cup 2025.
The post Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display appeared first on European Gaming Industry News.
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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards
The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
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ITL recruits new Business Development Manager for France & Benelux
Innovative Technology (ITL) are delighted to welcome Stephane Bourdin as Business Development Manager. Stephane is based in Paris and is responsible for all ITL sales in France and The Benelux region. ITL are headquartered in the UK with several international offices and have two main divisions; cash validation equipment and age & identity biometric technology.
Commenting on his new position Stephane said, “I joined Innovative Technology at the end of April and am currently responsible for developing and strengthening our customer base in France, Belgium, the Netherlands, and Luxembourg. I manage business development and client relationships in the gaming, banking, and retail sectors.”
Welcoming Stephane to ITL, Thorsten Labusch, VP of Sales & Business Development said, “I would like to extend a warm welcome to Stephane. This region is important to our business and with his experience and local knowledge he is perfectly placed to communicate the benefits of implementing our solutions to potential customers. He is responsible for growing our presence in France & The Benelux for all our target sectors so his role is very wide-ranging. Stephane has worked in the cash validation industry for some time and already has in-depth knowledge of our solutions, and most importantly, he is familiar to many of our customers.”
Stephane added, “I’ve always worked in cash handling for automated machines (vending, ticketing, gaming), so for 27 years I’ve been part of this industry in one way or another! My background enables me to offer customers the most effective solutions and I’m really looking forward to seeing some successful installs throughout the region. Regarding our biometrics solutions, I am regularly in contact with Stephan Rosseneu from Bergens our dedicated Trading Partner for France, and together we aim to achieve the best possible results for our age estimation and facial recognition side on the business. I also look forward to working with Moneytronic, our biometrics Trading Partner for the Netherlands.”
Thorsten concluded, “Stephane has an impressive knowledge of the cash handling market and I look forward to working with him to extend our reach and maintain a secure and productive customer base for ITL.”
The post ITL recruits new Business Development Manager for France & Benelux appeared first on European Gaming Industry News.
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