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Interview with Ksenia Igolkina, Lead Designer at Turbo Games

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What types of games does Turbo Games` portfolio include? Why this kind, not another one?

Turbogames are the so-called “PROVABLY FAIR” games. This kind of game is based on technology that allows the player to make sure that the results are genuine and honest. In other words, this is simple mathematics in the “wrapper” of an entertaining game.

That’s what I like – playing such games gives a player a chance to touch pure luck. “Environmentally friendly luck” – I would say so. At Turbo Games, we have created several games based on very popular and familiar mechanics – like Mines, Crash, Limbo and so on. At the same time our portfolio has games for every taste – and this is the uniqueness of our selection of games.

 

With so many games out there, what differentiates Turbo Games from the rest of iGaming content providers?

As a designer, I would say that we are different, because we have a special visual character.

We are bold, bright, we are like a fresh breeze. We are assertive and even a bit aggressive. But this is our point. We are not afraid to be misunderstood – because our players are thinking people who want to be on the wave and are open to new things. And, I’ll tell you a secret – luck loves such people.

 

What are the key guidelines that you follow when designing a new game? Do real life events influence your choice of elements or general idea of the game? 

In the process of designing, we try to adhere to certain algorithms and not go beyond the given UI / UX design, as we have earned a good audience on our first games, and we try not to change UX much from game to game. It should be “comfortable ” in each of our games, so that our players can quickly figure out familiar features.

At the same time, we try to use more and more new ideas and embody them graphically.

Here we work as a team. We generate ideas, discuss, look for references, and come up with a “plot”. This is great. We have a great team – and everyone from project managers to programmers and testers are super creative people. Therefore, we get such cool games.

Sometimes ideas are just in the air, sometimes we get inspired by something… it’s always a creative process.

 

How do you manage to create exciting games for the players? Where do you get inspiration from?

I have a whole collection of completely different pictures on Pinterest – which are not united by a common idea at all, at first glance. But, this is my “chest” with ideas for Turbo Games.

I like to start with history. For example, when we came up with our game “Hamsta” – at first it was a hamster who runs around a wooden wardrobe with supplies and steals jam … at the end, this idea grew into a radioactive cyber-hamster that digs holes in a post-apocalypse and collects various items .

 

Could you tell us a bit more about current trends? What makes a game successful nowadays?

I think it’s definitely important to keep up with new design trends, or marketing, or… just keep up with the news, after all.

Games are a very emotional thing, so in order to do something that will cause a response from the user, it must correspond to his/her thoughts today. This is not easy to follow. But we do our best.

At the same time, many factors must be taken into account – to make the design not only beautiful for today, but so that it does not become outdated quickly. At the same time, it is necessary to respond to the demands of the public. 

Furthermore, trends scan the global geopolitical landscape and remind people what is going on in the world through different channels. As Ukrainians, we filled the duty to create military games as Bayraktar & Javelin and to use them as the instruments for transmitting the current Ukrainian reality of cruel unprecedented war to our global audience. So, with the help of the product Turbo Games makes its contribution to support our Homeland in 2 ways:

  1.  by forming the conscious understanding of the true picture of russian invasion into Ukraine;
  2. by attracting the attention of the global community that all the world should be involved to stop this madness. 

On such a wave we created the game Bayraktar inspired by one of the drones that the Ukrainian military forces use on the battlefields. After it our rating just soared!

Therefore, to be successful it is needed to be in & to set trends that have a big sense close to your users` feelings and wishes right now.

 

What Turbo game do you consider the most successful from a designer’s point of view? Why?

I really love Mines. We decided to make them in neomorphism style – that’s why the game looks very modern, “tactile” and as clear as possible. A player wants to play it because the effect of “soft buttons” and pleasant clicks is created. In fact, our Mines are practically an anti-stress game.

I also love Neko. There is a very cute cat and a very “delicious” environment.

 

How much time does it take to draw 1 instant game? Do you do it alone?

For over a year I had been drawing the game alone. Now we have 2 designers in our team. As we have an age gap this helps us to cover trends and preferences of different generations. Furthermore, the basis for the development of any game is collective expertise of all the team.

What concerns development – well, all games are born in different ways, from a month to three. Depends on the working load.  

 

Finally, what can we expect in the future from TurboGames?

We have extensive plans. But you can be sure – they will be very nicely implemented and it will be a pleasure to play them!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

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Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

  • Best Slot Provider (awarded by BitStarz).

  • Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.

  • Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

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‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

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Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

  • Plinko

  • Mines

  • Tower

  • Limbo

  • Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

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Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

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Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

  • SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.

  • The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year:

  • 9th Jan: Wolverhampton

  • 6th Feb: Newcastle

  • 20th Feb: Southwell

  • 20th March: Wolverhampton

  • 27th March: Newcastle

The post Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series appeared first on Gaming and Gambling Industry Newsroom.

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