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Interview with Ksenia Igolkina, Lead Designer at Turbo Games
What types of games does Turbo Games` portfolio include? Why this kind, not another one?
Turbogames are the so-called “PROVABLY FAIR” games. This kind of game is based on technology that allows the player to make sure that the results are genuine and honest. In other words, this is simple mathematics in the “wrapper” of an entertaining game.
That’s what I like – playing such games gives a player a chance to touch pure luck. “Environmentally friendly luck” – I would say so. At Turbo Games, we have created several games based on very popular and familiar mechanics – like Mines, Crash, Limbo and so on. At the same time our portfolio has games for every taste – and this is the uniqueness of our selection of games.
With so many games out there, what differentiates Turbo Games from the rest of iGaming content providers?
As a designer, I would say that we are different, because we have a special visual character.
We are bold, bright, we are like a fresh breeze. We are assertive and even a bit aggressive. But this is our point. We are not afraid to be misunderstood – because our players are thinking people who want to be on the wave and are open to new things. And, I’ll tell you a secret – luck loves such people.
What are the key guidelines that you follow when designing a new game? Do real life events influence your choice of elements or general idea of the game?
In the process of designing, we try to adhere to certain algorithms and not go beyond the given UI / UX design, as we have earned a good audience on our first games, and we try not to change UX much from game to game. It should be “comfortable ” in each of our games, so that our players can quickly figure out familiar features.
At the same time, we try to use more and more new ideas and embody them graphically.
Here we work as a team. We generate ideas, discuss, look for references, and come up with a “plot”. This is great. We have a great team – and everyone from project managers to programmers and testers are super creative people. Therefore, we get such cool games.
Sometimes ideas are just in the air, sometimes we get inspired by something… it’s always a creative process.
How do you manage to create exciting games for the players? Where do you get inspiration from?
I have a whole collection of completely different pictures on Pinterest – which are not united by a common idea at all, at first glance. But, this is my “chest” with ideas for Turbo Games.
I like to start with history. For example, when we came up with our game “Hamsta” – at first it was a hamster who runs around a wooden wardrobe with supplies and steals jam … at the end, this idea grew into a radioactive cyber-hamster that digs holes in a post-apocalypse and collects various items .
Could you tell us a bit more about current trends? What makes a game successful nowadays?
I think it’s definitely important to keep up with new design trends, or marketing, or… just keep up with the news, after all.
Games are a very emotional thing, so in order to do something that will cause a response from the user, it must correspond to his/her thoughts today. This is not easy to follow. But we do our best.
At the same time, many factors must be taken into account – to make the design not only beautiful for today, but so that it does not become outdated quickly. At the same time, it is necessary to respond to the demands of the public.
Furthermore, trends scan the global geopolitical landscape and remind people what is going on in the world through different channels. As Ukrainians, we filled the duty to create military games as Bayraktar & Javelin and to use them as the instruments for transmitting the current Ukrainian reality of cruel unprecedented war to our global audience. So, with the help of the product Turbo Games makes its contribution to support our Homeland in 2 ways:
- by forming the conscious understanding of the true picture of russian invasion into Ukraine;
- by attracting the attention of the global community that all the world should be involved to stop this madness.
On such a wave we created the game Bayraktar inspired by one of the drones that the Ukrainian military forces use on the battlefields. After it our rating just soared!
Therefore, to be successful it is needed to be in & to set trends that have a big sense close to your users` feelings and wishes right now.
What Turbo game do you consider the most successful from a designer’s point of view? Why?
I really love Mines. We decided to make them in neomorphism style – that’s why the game looks very modern, “tactile” and as clear as possible. A player wants to play it because the effect of “soft buttons” and pleasant clicks is created. In fact, our Mines are practically an anti-stress game.
I also love Neko. There is a very cute cat and a very “delicious” environment.
How much time does it take to draw 1 instant game? Do you do it alone?
For over a year I had been drawing the game alone. Now we have 2 designers in our team. As we have an age gap this helps us to cover trends and preferences of different generations. Furthermore, the basis for the development of any game is collective expertise of all the team.
What concerns development – well, all games are born in different ways, from a month to three. Depends on the working load.
Finally, what can we expect in the future from TurboGames?
We have extensive plans. But you can be sure – they will be very nicely implemented and it will be a pleasure to play them!
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– National Lottery ‘Add some play to Christmas’ campaign supported by enhanced protection measures –
– In a UK National Lottery first, Allwyn becomes a Level 3 Gift Responsibly supporter –
National Lottery operator Allwyn has unveiled its multi-channel ‘Add some play to Christmas’ campaign, which puts National Lottery Scratchcards at the heart – positioning them as a fun way to come together, no matter the occasion or the group.
As part of that, Allwyn has once again signed up to the National Council on Problem Gambling’s (NCPG) 2025 Gift Responsibly Campaign – this year as a Level 3 sponsor, the highest possible level and a UK National Lottery first.
Founded in the early 2000s, the Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organisations, the campaign educates communities about the risks of buying lottery products for children.
As part of its commitments as a Level 3 supporter, Allwyn will carry a ’18+ Gift Responsibly’ mark across its National Lottery gifting-related festive advertising – to re-iterate the need for people to be 18 or older to buy, gift, receive and play.
The company has also created three brand new bespoke creative assets promoting responsible play that it will use:
- across its @TNLUK and @AllwynUK social media channels
- on in-store National Lottery media screens
- as part of a digital campaign
Allwyn already carries out extensive training with its 43,500 retail partners to prevent underage and excessive play, as well as running a rigorous ‘Operation Guardian’ programme for mystery shopping and knowledge checks with National Lottery retailers to ensure compliance.
The company’s advanced NCPG participation will also see it prompting its tens of thousands of retail partners to remind their customers to gift National Lottery products responsibly this festive season, through direct communications and trade advertising.
Jordana Jackson, Head of Participant Protection at Allwyn, commented: “Since becoming National Lottery operator early last year, we’ve made great progress on our participant protection plans. We’re proud to once again be supporting the NCPG’s Gift Responsibly Campaign and, for the first time in the UK National Lottery’s history, commit to Level 3 sponsorship – the highest level of support possible. This commitment includes a range of activity to remind everyone that, while National Lottery Scratchcards can add festive fun and help raise over £30m a week for Good Causes, they’re strictly for adults.”
The post Allwyn commits to highest level of 2025 Gift Responsibly Campaign appeared first on European Gaming Industry News.
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LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta
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LeoVegas Group has entered into a two-year partnership agreement with Malta Premier League club Valletta Football Club. As Exclusive Online Gaming Partner, the LeoVegas Group corporate brand will feature on the men’s squad’s match kits, at training grounds, and prominently across the club’s digital channels. The partnership will enhance the Group’s brand visibility and commitment to the local community, while further strengthening its position as an employer of choice in igaming.
LeoVegas Group and Valletta Football Club, one of the most successful clubs in Malta’s history, today announced a new partnership that will see LeoVegas Group’s corporate brand become the club’s Exclusive Online Gaming Partner during the 2025/2026 and 2026/2027 seasons. The agreement includes match kit sleeve branding for the men’s squad, visibility across all club facilities, including the Rabat Football Ground and Dangli Football Ground and the matchday fanzone, as well as branding on the squad’s training bags. The club’s digital channels, which have tens of thousands passionate followers on social media such as Instagram and Facebook, will regularly feature the LeoVegas Group logo in their content.
As partners, LeoVegas Group and Valletta Football Club will also collaborate to create exciting branded experiences across the Maltese capital for both fans and employees. Group employees can look forward to exclusive matchday opportunities and VIP experiences. The partnership enables LeoVegas Group to further strengthen corporate brand awareness across the Maltese islands and continue positioning the Group as an employer of choice for talent seeking careers in the growing igaming industry.
Additionally, the partnership includes branding on the youth team’s kit. This shirt sponsorship opportunity will be donated by LeoVegas Group to a local non-governmental organization (NGO), which will be selected through a popular vote by club members during a club meeting.
Stefan Nelson, LeoVegas Group CFO and Malta Managing Director, said “We are very proud to partner with Valletta FC, one of the most successful and popular clubs in Malta. Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees, and future talent alike. When two strong lions join forces, great things can happen!”.
Claudio Grech, Valletta Football Club President, said “This partnership brings together two brands that share Malta’s global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta’s largest football club. Both of us thrive on delivering excitement and engagement — whether through live football or immersive digital experiences. We also share a forward-looking vision that embraces technology and online communities to connect with our audiences. As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride”.
The post LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta appeared first on European Gaming Industry News.
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Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026
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Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.
This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.
Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.
The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”
The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.
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