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The future of retail: Talking betting terminals with Altenar

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As Altenar continues to go from strength-to-strength in the online space – we caught up with Sales Manager Alejandro Cazorla to talk all things retail and the sports betting expert’s plans to bring a truly next-gen in-shop betting experience across Europe and LatAm. 

Having already launched their next-gen betting terminal with Golden Palace in Belgium, we got ready to cover all the goal posts – through retail technology, player demographics and the keys to bringing the new generation of players into betting shops.  

Talk us through Altenar’s plans for your high-tech terminal for global markets – what makes your product stand out from the crowd? 

Our solution is a terminal with a difference, developed from the ground up to represent one of the most advanced terminals available on the market. We’ve designed our retail offering to be as tech-first as possible, with a view to placing it at the forefront of the technology space.

This approach means we’re able to offer an advanced betting experience that is individual to each partner – ensuring no front-end shortcut is the same – but also the technology that ensures each product will be continuously updated and upgraded in real time with as little as one click.

Combining central back-office management, highly advanced tracking and performance tools, as well as telemetry, close to zero downtime is the priority. The goal is to create a truly next-gen betting experience that will bring new demographics into retail shops.

Localisation is another key factor, and by bringing this concept to the terminals, it is highly likely to enhance the consumer experience. The objective is to give operators the ability to deliver a personalised in-shop experience with retail technology that can truly cater to specific markets and player preferences.

Your initial success with the terminal across selected markets has seen Altenar’s terminal live with Golden Palace in Belgium – what potential for European retail estates do you see right now? 

It should be a key part of every major operator’s channel. Thanks to our resounding success across selected Belgian and LatAm retail estates, Altenar is now ready to scale its product globally across the 13 markets it is licensed in, including the UK, Malta, Spain, Colombia, Denmark and Sweden.

There is plenty of potential here, as we’ve built our product to suit the player of the future. We’ve got some unique, first-of-its-kind retail tech built into the product, which can be utilised to offer our European and LatAm retail partners something that can’t be found elsewhere. In addition, the front-end, built to offer multiple shortcuts, is sure to give operators an individual edge.

In terms of futuristic UX, and other features, how far has in-shop betting technology come in recent years? 

The new generation of player wants personalisation, easy-to-access shortcuts and a betting experience that makes it as in-line with the social experience they’re looking for as possible, and we have come incredibly far in catering to these demands.

The future of betting terminals is all about delivering a betting experience that is individual to each partner – ensuring no front-end shortcut is the same – but also the technology that ensures each product will be continuously updated and upgraded in real time with as little as one click.

Additionally, the massive changes we’re seeing in terms of the back end bring a whole new level of centralisation to operators. A robust back end enables operators to manage multiple terminals from a single back-office access and check not only financial performance or the number of bets, but also allowing them to check their application performance in general, like RAM usage, CPU usage. The level of functionality extends to keeping track of, for example, ink status and how the different components in the terminal – the way the technology is evolving is changing the way we meet the needs of the consumer.

How can the retail betting experience appeal to new demographics of players, and how key is the transactional process with terminals towards that? 

Personalisation is key to making all of this work. The modern-day customer expects a high-quality UX, the likes they are accustomed to seeing on streaming platforms and social media. For that to happen, the UX and customer experience needs to be futuristic, easily navigable and, above all, personalised to local preferences – just as they would expect for any app on their phone.

Of course, the back end is what makes that happen, and the Spanish market is a great example of how we’re going to optimise the transactional process to work perfectly for Spanish players. We know La Liga and regional teams are a serious part of the betting mix, so we’ve front loaded our bespoke Spanish UX to deliver the exact sporting markets we know players are looking to bet on the most. We are repeating this for each of the 13 key regulated markets we’re live, to ensure that each partner has their own customised experience.

Last but not least, talk us through your vision for Altenar 2022 and beyond – which markets will be key this year for Altenar’s retail team? 

LatAm and Southern Europe have a very strong retail heritage, and players really value the social element of betting in-shop over online. For this reason, I anticipate we’ll likely see the most initial activity from Altenar in Spain and our partners in LatAm.

Further north, Scandinavia and the UK are strong markets and ones that will be especially receptive to our new product, especially given how we we’ve done with our Belgian operator partners on the retail scene there. Granted, retail and in-shop betting is less popular there, but with a terminal like ours, which is the most advanced of its kind, we can truly make a difference.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Enters into Partnership with Casino.Online

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Amusnet has entered into a partnership with Casino.online, an affiliate dedicated to delivering in-depth reviews and comparisons of online casinos targeting players in multiple languages and regions, including Bulgaria, Spain and Portugal. This collaboration will focus on showcasing comprehensive reviews of Amusnet’s extensive portfolio of premium casino titles to a broad global audience, starting with the slot Extra Crown Deluxe.

The slot’s is a sophisticated evolution of the company’s signature and top-performing slot Extra Crown, highly recognised in various markets. Extra Crown Deluxe stands out with its 5 reels, 20 fixed paylines and top-notch sound effects complemented by a number of special features including the popular Gamble feature, allowing players to multiply their winnings, as well as the Jackpot Cards bonus game, where players have the chance to win one of four progressive jackpots.

“Partnering with Casino.online presents an opportunity to expand the reach of our games and connect with an audience that values high-quality gaming experience. We’re thrilled to highlight top-performing titles like Extra Crown Deluxe and deliver even more engaging content designed to enhance the player experience across all platforms. Casino.online’s solid reputation and deep insight into local player preferences – particularly within our valued Spanish, Portuguese, and Bulgarian markets – make them an ideal partner as we expand our international presence,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.

“At Casino.online, we genuinely care about our audience and are committed to connecting them only with the best brands in the industry. Amusnet stands out as one of the top gaming providers worldwide, and we’re proud to do everything we can to support their brand awareness and bring their exceptional games to more players,” said Joshua Rawlings, Head of Strategy at Casino.online.

The post Amusnet Enters into Partnership with Casino.Online appeared first on European Gaming Industry News.

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PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing

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PTSB has launched a digital voluntary block for customers who wish to stop card transactions involving gambling merchants. This is an important initiative in promoting financial wellbeing and supporting customers in managing gambling-related harm.

The new feature allows PTSB customers to block debit and credit card transactions that are classified as gambling instantly through their PTSB App.

If customers choose to remove the block, a 48-hour impulse delay period will apply before gambling transactions can resume.

Along with betting sites, the block also covers online casinos, poker sites and lottery websites.

An analysis of PTSB banking data from January to June 2025 shows:

• 91% of gambling spend was completed online.

• 80% of gambling spend was completed by men, versus 20% completed by women.

• The age group with the highest spend on gambling sites for both men and women is 40-49.

• 2% of those who gambled in June 2025 spent over €1000, which falls into the threshold of problem gambling, according to ESRI Research.

ESRI research found that there are 130,000 adults with problem gambling in Ireland. There is also growing evidence that gambling offers lure people to bet more, particularly those at risk of problem gambling.

As part of the Bank’s 2025-2027 Sustainability launched earlier this year, PTSB is committed to playing its part in supporting customers with their financial wellbeing and has a continued focus on improving the financial literacy of its customers through education, inclusion supports and the delivery of digital tools. This includes raising awareness of the risks associated with problem gambling and providing support for those affected.

PTSB also has a dedicated Enhanced Customer Support team within their Contact Centre should customers need to access this support via phone.

Patrick Farrell, PTSB’s Retail Banking Officer, said: “At PTSB, the safety and welfare of our customers is of the utmost importance, and we’re committed to ensuring our customers have the knowledge and confidence to make informed financial decisions and plan for their future.

“Problem gambling is increasingly becoming a societal issue that warrants the closest attention, as it can have hugely damaging implications for individuals, their families and loved ones. We know from ESRI research that one in 30 adults in Ireland suffers from problem gambling, but worryingly a further 279,000 adults show moderate evidence of it. That’s why we have introduced this voluntary gambling block in-app so that it is accessible when our customers need it most.”

Oisín McConville of GamblingCare.ie said: “I am delighted that PTSB has introduced a Gambling Block feature to their app. Having this service available to customers digitally will make a huge difference as it is accessible to them on the go, which is particularly important given the prevalence and availability of online gambling.

“Initiatives like this from PTSB are crucial in supporting those who experience problem gambling and really complement the support services GamblingCare offers in managing gambling-related harm.”

The post PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing appeared first on European Gaming Industry News.

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Altenar unveils slice market functionality to enhance betting precision

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Leading sportsbook provider boosts flexibility and variety of betting options available through latest feature

Altenar, a leading sports betting and iGaming technology provider, has added slice markets to its award-winning sportsbook, allowing operators to create an intuitive betting experience through segmented market views.

The feature allows operators to display a focused selection of betting options by creating filtered versions of existing markets. Selective lines or excluding certain selection options gives the end user a more personalised and streamlined view, based on their betting styles and preferences.

As part of Altenar’s continued investment in its sportsbook offering, this latest enhancement offers higher flexibility for operators to deliver a unique and tailored product that helps the bettor find their preferred bet types as quickly as possible.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “Through the introduction of slice markets, operator partners can now deliver a more focused and relevant user experience, which will help bettors engage faster and in a more meaningful way with the markets they care about.

“This is another step forward in our commitment to helping build high-performance sportsbook solutions to boost operators’ retention rates and differentiate them in a competitive vertical.”

The post Altenar unveils slice market functionality to enhance betting precision appeared first on European Gaming Industry News.

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