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GambleAware Report Offers Guidance to Avoid “Stigmatising Language”

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GambleAware has published a scoping study which shows that a significant amount of published research on gambling harms uses stigmatising language and makes a number of recommendations for future best practice.

The report authors – Dr Anne Stangl, Triantafyllos Pliakas and Mariana Siapka, who have published widely on the subject of stigmatisation – analysed evidence on stigma, discrimination and gambling from 54 individual studies and nine review papers across 19 countries.

The paper provides key recommendations for further research, service provision, policy, and media campaigns to help reduce stigma and discrimination experienced by people who gamble.

The recommendations for researchers and others working on gambling harms include using person-first language in studies and campaigns in order to underline that gambling disorder is a mental disorder, not a label or identity.

  • For example, use “person with a gambling disorder” or “person who struggles with gambling” instead of “gambling addict” or “problem gambler”.
  • Using person-first language also shows that a person with gambling disorder “has” a problem, rather than “is” the problem.
  • Person-first language helps to reduce the risk of eliciting negative associations or attitudes, or the risk of the person in question feeling blamed.
  • Stigmatising terms should not be used about people who experience gambling harms. For example, the term “addict” is stigmatising because it reduces a person down to their disorder.

The report found that many existing studies in gambling research report have fallen foul of these guidelines and used stigmatising language to describe people with gambling problems, indicating how some existing research may itself risk contributing to stigma around gambling.

The report also examined stigma in other contexts and found that the ways in which gambling stigma arises, and the damaging effects it can have on people, are similar to those for stigma around a wide range of health behaviours and conditions, such as mental health, drug and alcohol use, cancer, obesity and HIV. For people working in healthcare settings, the report makes a number of recommendations on how to avoid reinforcing stigma around gambling:

  • Involving people with lived experience of gambling harms in training and research
  • Raising healthcare professionals’ awareness of what gambling stigma is and how it is harmful to people who struggle with gambling, as well as their families
  • Training healthcare professionals on how gambling stigma can be an obstacle to treatment, and the strategies they can use to help services uses cope with gambling-related stigma

The recommendations and evidence gaps identified by this report will be used as the basis for further new research that GambleAware plans to fund in order to explore people’s lived experiences of stigma, understand which communities are most impacted by it, and set out potential solutions in both policy and society to tackle stigma.

Zoë Osmond, CEO of GambleAware, said: “Over the coming months and years, a major part of our work will be focused on reducing stigma and the barriers people face when accessing the support they need.

“We welcome the study findings and will use the recommendations to strengthen our work, including our public health campaigns to raise awareness of gambling harms and encourage people to get help.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content

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Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.

This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.

Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.

Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.

Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”

Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”

The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.

 

The post Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content appeared first on European Gaming Industry News.

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Casino Guru makes finalist list for 2025 Global Regulatory Awards

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Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.

Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on WednesdayNovember 192025.

Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:

“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.

We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.

We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable

This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”

Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.

Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.

As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.

Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.

Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.

Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”

The post Casino Guru makes finalist list for 2025 Global Regulatory Awards appeared first on European Gaming Industry News.

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EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

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UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.

The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.

EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.

By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.

Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.

This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”

Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”

“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”

The post EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch appeared first on European Gaming Industry News.

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