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GambleAware Report Offers Guidance to Avoid “Stigmatising Language”
GambleAware has published a scoping study which shows that a significant amount of published research on gambling harms uses stigmatising language and makes a number of recommendations for future best practice.
The report authors – Dr Anne Stangl, Triantafyllos Pliakas and Mariana Siapka, who have published widely on the subject of stigmatisation – analysed evidence on stigma, discrimination and gambling from 54 individual studies and nine review papers across 19 countries.
The paper provides key recommendations for further research, service provision, policy, and media campaigns to help reduce stigma and discrimination experienced by people who gamble.
The recommendations for researchers and others working on gambling harms include using person-first language in studies and campaigns in order to underline that gambling disorder is a mental disorder, not a label or identity.
- For example, use “person with a gambling disorder” or “person who struggles with gambling” instead of “gambling addict” or “problem gambler”.
- Using person-first language also shows that a person with gambling disorder “has” a problem, rather than “is” the problem.
- Person-first language helps to reduce the risk of eliciting negative associations or attitudes, or the risk of the person in question feeling blamed.
- Stigmatising terms should not be used about people who experience gambling harms. For example, the term “addict” is stigmatising because it reduces a person down to their disorder.
The report found that many existing studies in gambling research report have fallen foul of these guidelines and used stigmatising language to describe people with gambling problems, indicating how some existing research may itself risk contributing to stigma around gambling.
The report also examined stigma in other contexts and found that the ways in which gambling stigma arises, and the damaging effects it can have on people, are similar to those for stigma around a wide range of health behaviours and conditions, such as mental health, drug and alcohol use, cancer, obesity and HIV. For people working in healthcare settings, the report makes a number of recommendations on how to avoid reinforcing stigma around gambling:
- Involving people with lived experience of gambling harms in training and research
- Raising healthcare professionals’ awareness of what gambling stigma is and how it is harmful to people who struggle with gambling, as well as their families
- Training healthcare professionals on how gambling stigma can be an obstacle to treatment, and the strategies they can use to help services uses cope with gambling-related stigma
The recommendations and evidence gaps identified by this report will be used as the basis for further new research that GambleAware plans to fund in order to explore people’s lived experiences of stigma, understand which communities are most impacted by it, and set out potential solutions in both policy and society to tackle stigma.
Zoë Osmond, CEO of GambleAware, said: “Over the coming months and years, a major part of our work will be focused on reducing stigma and the barriers people face when accessing the support they need.
“We welcome the study findings and will use the recommendations to strengthen our work, including our public health campaigns to raise awareness of gambling harms and encourage people to get help.”
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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