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Gaming Time Soars Across Europe in 2022, Samsung Ads Finds

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Samsung Ads, the media and advertising division of Samsung, has revealed the latest insights around gaming across its ecosystem in a new report, “Behind the Screens: Gaming Trends Report”.

As per the report, the number of Samsung Smart TVs used for gaming in Europe has increased 12% YoY, growing from 4.8 million in Q1 2021 to 5.4 million in Q1 2022. In the UK, this figure grew 14% to 1.5 million active Samsung gaming TVs in Q1 2022.

The growth of the Samsung gaming universe correlates with strong smart TV sales, coupled with the enhanced gaming experience on Samsung TVs and continuous adoption of next-generation game consoles.

In the UK, the number of total hours spent gaming on Samsung Smart TVs grew by 7% YoY, increasing from 191 million hours in Q1 2021 to 205 million hours in Q1 2022.

Overall, European gamers are playing more frequently year-on-year, which is reflected in a 2% growth in the average gaming sessions number per Samsung TV.

Different Habits for Different Consoles

When it comes to the generation of consoles, gamers in the Samsung universe who use consoles from previous generations – such as PS4, Switch, and Xbox One – still make up a majority share, accounting for 79% of all Samsung connected gaming consoles in EU5. However, next-generation consoles – such as PS5 and Xbox Series X & S – are also catching up, especially considering they were only released in November 2020.

Samsung Ads saw a 149% increase in the number of active next-generation consoles in the UK in Q1 2022 compared to the same time last year – the period immediately after the new generation consoles were released.

Next-generation console users tend to be particularly engaged with their new gadget and spend significantly more time per day playing than previous console users. In the UK in Q1 2022, the average time spent playing per Samsung TV per day was 2 hours 12 minutes on next-generation consoles, compared to 50 minutes on old generation consoles.

Gamers vs. Non-gamers

Gamers are engaging more with their Smart TVs, with the average total screen time among gamers 45% higher than that of non-gamers. Whilst Gamers spend 51% more time in streaming environments than non-gamers, they also spend 32% less time in linear environments than non-gamers.

When it comes to which environments Gamers are spending most of their time on Samsung TVs, Gamers spend nearly twice as much time in streaming environments as they do in linear TV, with 101 hours per quarter spent in linear compared to 195 hours of streaming.

When looking at the propensity to streaming amongst gamers, 35% of UK gamers are heavy streamers. Conversely, 40% of UK heavy streamers are gamers, demonstrating the strong correlation between gaming and heavy streaming audiences.

Streaming and gaming combined make up 75% of gamers’ total screen time on Samsung TVs across EU5 countries.

Gamers and AVOD

Gamers are often seen as early adopters of tech trends which is mirrored in their content consumption habits; AVOD accounts for 34% of streaming hours on gamer TVs, and the average time spent in AVOD environments is 41% higher amongst gamers than non-gamers.

Currently, YouTube is the leading platform in the AVOD category, but free, ad-supported streaming platforms such as Samsung TV Plus, Pluto and Rakuten are growing in popularity across Europe as viewers embrace premium, curated streaming content and no extra cost to them.

Gamers’ propensity for streaming is also reflected in their likelihood to watch Samsung TV Plus – Samsung’s free, ad-supported streaming service. Across EU5, gamers are 10% more likely to watch Samsung TV Plus than non-gamers. Among the genres on Samsung TV Plus, UK gamers tend to favour Entertainment, Documentaries and Sports programmes which have come out as the top three genres in Q1 2022.

“The growing scale of Samsung’s gaming universe and continued engagement among gaming audiences post-pandemic, reflects that gaming is now firmly cemented as a habit amongst Samsung TV users. Samsung’s unique position in gaming allows us to understand the gaming audience from both hardware and behaviour perspectives,” Alex Hole, Vice President of Samsung Ads Europe, said.

“Gamers outstrip our non-gamer audience in terms of time with their TV by 45% – and this can’t be accounted for by gaming alone. They’re more likely to access a range of Smart TV options from linear TV to on-demand streaming platforms. For gamers, Smart TVs are truly the hub of the home,” Alex Hole added.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content

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Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.

This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.

Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.

Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.

Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”

Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”

The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.

 

The post Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content appeared first on European Gaming Industry News.

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Casino Guru makes finalist list for 2025 Global Regulatory Awards

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Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.

Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on WednesdayNovember 192025.

Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:

“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.

We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.

We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable

This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”

Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.

Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.

As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.

Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.

Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.

Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”

The post Casino Guru makes finalist list for 2025 Global Regulatory Awards appeared first on European Gaming Industry News.

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EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

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UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.

The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.

EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.

By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.

Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.

This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”

Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”

“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”

The post EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch appeared first on European Gaming Industry News.

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