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Gaming Time Soars Across Europe in 2022, Samsung Ads Finds

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Samsung Ads, the media and advertising division of Samsung, has revealed the latest insights around gaming across its ecosystem in a new report, “Behind the Screens: Gaming Trends Report”.

As per the report, the number of Samsung Smart TVs used for gaming in Europe has increased 12% YoY, growing from 4.8 million in Q1 2021 to 5.4 million in Q1 2022. In the UK, this figure grew 14% to 1.5 million active Samsung gaming TVs in Q1 2022.

The growth of the Samsung gaming universe correlates with strong smart TV sales, coupled with the enhanced gaming experience on Samsung TVs and continuous adoption of next-generation game consoles.

In the UK, the number of total hours spent gaming on Samsung Smart TVs grew by 7% YoY, increasing from 191 million hours in Q1 2021 to 205 million hours in Q1 2022.

Overall, European gamers are playing more frequently year-on-year, which is reflected in a 2% growth in the average gaming sessions number per Samsung TV.

Different Habits for Different Consoles

When it comes to the generation of consoles, gamers in the Samsung universe who use consoles from previous generations – such as PS4, Switch, and Xbox One – still make up a majority share, accounting for 79% of all Samsung connected gaming consoles in EU5. However, next-generation consoles – such as PS5 and Xbox Series X & S – are also catching up, especially considering they were only released in November 2020.

Samsung Ads saw a 149% increase in the number of active next-generation consoles in the UK in Q1 2022 compared to the same time last year – the period immediately after the new generation consoles were released.

Next-generation console users tend to be particularly engaged with their new gadget and spend significantly more time per day playing than previous console users. In the UK in Q1 2022, the average time spent playing per Samsung TV per day was 2 hours 12 minutes on next-generation consoles, compared to 50 minutes on old generation consoles.

Gamers vs. Non-gamers

Gamers are engaging more with their Smart TVs, with the average total screen time among gamers 45% higher than that of non-gamers. Whilst Gamers spend 51% more time in streaming environments than non-gamers, they also spend 32% less time in linear environments than non-gamers.

When it comes to which environments Gamers are spending most of their time on Samsung TVs, Gamers spend nearly twice as much time in streaming environments as they do in linear TV, with 101 hours per quarter spent in linear compared to 195 hours of streaming.

When looking at the propensity to streaming amongst gamers, 35% of UK gamers are heavy streamers. Conversely, 40% of UK heavy streamers are gamers, demonstrating the strong correlation between gaming and heavy streaming audiences.

Streaming and gaming combined make up 75% of gamers’ total screen time on Samsung TVs across EU5 countries.

Gamers and AVOD

Gamers are often seen as early adopters of tech trends which is mirrored in their content consumption habits; AVOD accounts for 34% of streaming hours on gamer TVs, and the average time spent in AVOD environments is 41% higher amongst gamers than non-gamers.

Currently, YouTube is the leading platform in the AVOD category, but free, ad-supported streaming platforms such as Samsung TV Plus, Pluto and Rakuten are growing in popularity across Europe as viewers embrace premium, curated streaming content and no extra cost to them.

Gamers’ propensity for streaming is also reflected in their likelihood to watch Samsung TV Plus – Samsung’s free, ad-supported streaming service. Across EU5, gamers are 10% more likely to watch Samsung TV Plus than non-gamers. Among the genres on Samsung TV Plus, UK gamers tend to favour Entertainment, Documentaries and Sports programmes which have come out as the top three genres in Q1 2022.

“The growing scale of Samsung’s gaming universe and continued engagement among gaming audiences post-pandemic, reflects that gaming is now firmly cemented as a habit amongst Samsung TV users. Samsung’s unique position in gaming allows us to understand the gaming audience from both hardware and behaviour perspectives,” Alex Hole, Vice President of Samsung Ads Europe, said.

“Gamers outstrip our non-gamer audience in terms of time with their TV by 45% – and this can’t be accounted for by gaming alone. They’re more likely to access a range of Smart TV options from linear TV to on-demand streaming platforms. For gamers, Smart TVs are truly the hub of the home,” Alex Hole added.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming

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Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.

The majority of the game titles provided by Bety Casino are sourced from leading suppliers like Pragmatic Play, BGaming, Red Tiger, and Microgaming. With so much focus on responsible gaming, security, player entertainment, and satisfaction, Bety aims to redefine the online crypto gaming industry.

‘’Our vision for Bety Casino was basically to develop a crypto casino where every gamer or bettor feels safe, entertained, and fully in control of their funds.’’. Said a Bety chief executive Durrant Nagra. ‘’Our partnership with reliable software providers is really an assurance of an elite gaming experience. With over 10,000+ titles in our library that include online slots, table games, live dealers, and in-house games, every gamer will enjoy our selection.

‘’At Bety, we believe in creating a safe and enjoyable environment for all our players. We highly promote responsible gaming practices by offering features and/or tools that will help our gamers stay in control. Some of our responsible gambling resources include self-exclusion and setting deposit limits. Besides, our support team is well-trained to assist any player who might need help managing their gaming habits.’’ He added.

Both casual and high rollers can potentially enjoy one of the most competitive welcome bonuses of 280% up to €12,000 (or equivalent value in crypto) plus 150 free spins upon signing. Gamers can also enjoy regular promotions, tournaments, and lotteries. The platform also processes payout requests instantly via more than 10 popular cryptocurrencies like BTC, ETH, LTC, DOGE, USDT, and BNB.

‘’From the time players register to the moment they want to withdraw their winnings, we have ensured that every step is simple, fast, and rewarding.’’ Continued Bety chief executive, Durrant Nagra. ‘’The overwhelmingly positive feedback from our members is a clear indication that crypto gambling can be a truly premium experience.’’ Bety team.

Bety Casino has set out to be a game changer amongst other crypto casinos, a platform with exceptional value for users and players. From its notable features like its no KYC policy and fast transactions to its curated premium game library and rewarding bonus system, Bety delivers on key expectations for today’s crypto gamblers, combining variety, speed, and security in one platform.

In addition to its active customer support, advanced security features, and transparent operations, Bety is steadily positioning itself as the platform of choice for discerning players in 2025 and beyond.

About Bety Casino

Bety is a globally leading cryptocurrency gaming and betting platform offering an elite casino and sports betting experience. The platform leverages blockchain technology to ensure transparent, secure, and efficient transactions. Supporting 10+ cryptocurrencies, Bety allows players to make instant transactions with no hidden fees or delays.

Users can follow Bety platforms to stay tuned:

Website: https://www.bety.com 

Twitter/X: @betyofficial88

Telegram: @Betyofficial08 / @Betyofficial888

Facebook: www.facebook.com/people/BETY/61577217343728/

Instagram: @betyofficial88

The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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Superbet Becomes New Main Sponsor of Jagiellonia Białystok

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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.

The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.

Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.

“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.

However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.

“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.

“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.

The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.

The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.

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