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Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

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Leading in-game advertising specialist Adverty AB (publ), announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability.

Adverty’s CTO Calle Sténson says: “We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement of in-game ad viewability is a sought-after metric, but more importantly, it is essential for industry confidence in the advertising world we now inhabit and the massively exciting, multi-faceted metaverse to come. Having third-party ad verification from a measurement provider like Oracle Moat is a vital element of that confidence.”

The collaboration with Oracle Moat will allow Adverty clients to measure ad impressions, invalid traffic (IVT) and viewability for In-Play™ ads. In-Play™ gives brands access to hard-to-reach, highly-engaged audiences via non-disruptive in-game placements that mirror the physical ads we see in our offline lives. Oracle Moat’s sophisticated measurement of ads takes into account the size of the ad, the length of time it appears on screen and the angles from which it is viewed.

With over 3 billion gamers across the world, the in-game advertising industry is drawing growing numbers of mainstream brands, with increasingly sophisticated ads yielding impressive results.

Irina Dzyubinsky, Head of Product, Oracle Moat, comments: “Oracle Moat provides trusted third-party measurement of ads across channels, formats and platforms. By expanding our collaboration with Adverty to measure impressions, invalid traffic and viewability within in-game environments, we’re giving advertisers the confidence and tools they need to make more informed buying decisions that help maximize every advertising dollar and deliver better business outcomes.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming

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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.

Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.

This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.

New Award Categories for 2026

Woman Leader of the Year

This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.

Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.

Rising Star in Responsible Gambling

Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.

Young Changemaker Award

Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.

Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.

Industry Culture Shaper

Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.

Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.

Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.

A broader vision for industry progress

“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”

The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.

The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.

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CT Interactive Expands in Romania with New Game Launch on Maxbet.ro

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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.

The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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CT Gaming Shortlisted in Three Categories at BEGE Awards 2025

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CT Gaming has announced that the company has been shortlisted in three major categories at the BEGE Awards 2025, reaffirming its strong market presence and commitment to delivering innovative gaming solutions.

This year, CT Gaming is a finalist in the following categories:

• Slot Product of the Year – Next 32

• Jackpot System of the Year – Diamond Tree Deluxe

• Casino Management System of the Year – Rhino CMS

These nominations recognise the company’s continuous ability to combine modern technological advances with proven performance, creating products that deliver exceptional value to both operators and players.

NEXT 32 is the most innovative slot cabinet in CT Gaming’s portfolio, impressive with its advanced technical features, ergonomic design and enhanced player interaction.

The upgraded Diamond Tree Deluxe jackpot system stands out with improved visuals, smoother gameplay and the exciting ability for players to win any jackpot tier directly from the base game. Its flexibility allows operators to configure parameters according to their venue needs, offering a customized jackpot experience.

Rhino, CT Gaming’s powerful casino management system, continues to evolve with new modules and features that streamline operations, support informed decision-making and enhance player interaction. Its comprehensive and scalable platform is designed to suit gaming venues of any size.

“We are honored to receive recognition in three categories this year. It reflects our team’s dedication to innovation and delivering products that support the success of our partners,” said Biser Bozhanov, CEO at CT Gaming.

The post CT Gaming Shortlisted in Three Categories at BEGE Awards 2025 appeared first on European Gaming Industry News.

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