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Sportsbooks – the challenge of going it alone

Published

3 years ago

July 5, 2022

Reading Time: 5 minutes

Launching an in-house created, quality sportsbook is not a task for the faint of heart, particularly in such a fast-moving, crowded and competitive marketplace. AllSported’s CEO, Alan Casey and Technamin’s founder and CEO, Suren Khachatryan, examine what benefits there are for some to resist the temptation to go it alone in favour of a tried and trusted solution and the wider, overall challenges.

Creating a robust, intuitive and attractive sportsbook is vital for anyone entering the marketplace or looking to expand their offering. Just how difficult is it to get right?

AC – The sheer number of moving parts makes it almost impossible to build a successful brand from the ground up without the right kind of help. Getting a new brand off the ground is expensive and entails a great deal of manpower. This staffing proposal alone can be enough to make prospective investors nervous.

As well as that, our industry’s compliance landscape is constantly shifting and keeping on top of those continual updates is a near-impossible task with every other factor that needs to be considered. Then there is payment provision to consider and all the nuances and preferences that come with it as well as optimising the look and feel of the front end. Meanwhile, operators need to engage in the ongoing negotiations for the multiple feeds for data content and pricing to make their offering attractive to end-users. It’s simply far too much to consider at any one time.

An operator on a new brand needs to be able to dedicate the bulk of their attention to getting new customers in the door. Platform providers do all the heavy lifting at the start, then down the line, when the project is stable, an operator can look to move to a better platform or even buy a licence a platform, or even buy a platform outright, but this is far from feasible to begin with.

SK – Even if we were to develop the most attractive sportsbook, it would not function without a dedicated and professional team. As a provider, that’s the first challenge we must overcome. It’s crucial to have a team of creative, innovative professionals who are enthusiastic about their tasks and are willing to dedicate themselves thoroughly to the process. Finding the right people is something we must tackle from the get-go.

Next up is the product itself. A sportsbook is a product that deals with a large amount of data on live mode, 24/7, 365 days per year, without delays. That’s why we need to consider the speed of the website as an important challenge that companies often face. At the same time, providing immediate loading and smooth operations is crucial, which is something we are able to do at Technamin.

Mathematics is at the core of everything we do, which is why sports analysis must be conducted on a high level with the most delicate calculations. This is part of what turns an ordinary sportsbook into a successful one that functions properly.

Last but not least, we must be very attentive toward safety. It is imperative that we monitor and analyse user behaviour accordingly in order to provide progress and security to the business and maintain a secure environment. These are all factors that we must keep an eye on when creating a sportsbook.

What can an experienced B2B platform provider offer any newcomers to the vertical that they can’t achieve themselves?

AC – Cost saving and time to market are the main factors. Although AllSported isn’t a platform provider, we offer everything a customer needs to launch a horse racing product. The cost of someone building out a horse racing trading team is quite significant. On top of that, they would have to get providers for data, content and pricing and then complete all those integrations.

With our help, operators can get everything in one integration and receive a tier-one calibre racing product that they don’t have to think about once it’s switched on. Through the accuracy and speed of our pricing, we’ve seen customers plug us in and immediately achieve double-digit margin percentages, which remain consistent.

SK – Starting everything from scratch would be a financial and professional challenge beyond most newcomers. On the other hand, an experienced B2B provider will have a longer and more in-depth understanding of data, which enables them to implement various AI solutions on different functions based on the data collected over years of being active in the industry.

Additionally, experienced providers have already achieved well-organised work between different departments. This is a significant advantage and a major step toward rapid development and support.

In Technamin’s case, we provide 24/7 technical and client support in case any issues occur. It is important to us that we cater to everything for our operators, and the collective industry insight of our team allows us to do so.

What benefits in terms of timescale are there for operators to consider when partnering with a provider?

AC – An expedited timescale is definitely one of the biggest advantages of a good provider. Platforms and B2B providers have already done the heavy lifting and have ready-made solutions that they can get live for an operator’s customers pretty much overnight. Operators can have the open business sign on the door from day one, or can at least be under construction and have the coming soon sign up as soon as possible. It’s a very clear-cut decision.

SK – If the provider has the proper infrastructure required to set up the product efficiently and in time, the operator will be able to scale in a shorter time frame. At Technamin, we can fully provide operators with the sportsbook in a little over a week, depending on the circumstances. As most operators are intent on entering the market faster, this is an advantage for them.

Moreover, we not only fully support the technical side of things, but we also offer consulting with risk management and promotional issues in very short time periods. We do this so the operator can hit the ground running as soon as the sportsbook is delivered.

For suppliers, what does the future hold and how can they ensure that they and their platforms remain attractive to operators?

AC – The feedback we hear the most from customers of platform providers is a desire for more flexibility. There is a feeling among operators that with platform providers, you get what you pay for and a more customisable product comes at a premium. However, even the ability to alter elements like pricing strategies isn’t a given.

We’re talking to a lot of people who would love a better solution for horse racing but have their hands tied by their providers. They’re spending huge sums on marketing and trying to acquire customers, but then they’re offering a subpar horse racing product and giving away up to 10 per cent in margin due to price latencies. So as necessary as platform providers are, new brands should choose wisely from the outset to ensure they maintain control of their offering.

SK – Technology is always progressing. On one hand, the operators’ needs must be fully covered, but it is also crucial to keep the product up to date with the latest technological developments and advancements and tweak things accordingly.

We must also ensure that there are unique and creative solutions that have not been implemented in the market, and to use these solutions as leverage for operators.

In addition to tech advancements, we also keep track of UI/UX and come up with innovative website designs that attract different markets and market segments. It’s also worth noting that one must always be open to partners’ feedback and ensure that the best service is immediately provided for them, which is what Technamin’s dedicated teams are trained to do.

Latest News

Week 38/2025 slot games releases

Published

1 day ago

September 19, 2025

George Miller

Reading Time: 4 minutes

Here are this weeks latest slots releases compiled by European Gaming

“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.

GAMOMAT is raising the stakes again with the release of its horror-themed Dead Legion. Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels.

Reflex Gaming is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt game mechanic. This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma.

Precision meets power in Crown Supreme Hold & Win from ICONIC21, the in-demand iGaming content provider. To take the throne, players must navigate a compact 3×3 grid and the regal Hold & Win mechanic in a slotting experience that pulses with anticipation and big win potential.

Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Net Gains Dream Drop, a high-energy sequel where players can reel in massive rewards beneath the waves. Packed with coastal chaos and big catch potential, Net Gains Dream Drop offers 4,096 ways to win, three types of Mystery Symbols, Coin Collection mechanics, stacked Wilds, and more.

SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild. 20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.

Amusnet has released its latest video slot, Roman Coins – a game that captures the magnificence of the Roman Empire and brings it to life on the reels. It is Amusnet’s first-ever 3-pot video slot. With a 5-reel layout and 25 fixed paylines, Roman Coins strikes a perfect balance between classic slot structure and innovative mechanics.

Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.

Playson, the accomplished digital entertainment supplier, ups the ante in its latest Irish folklore release, Golden Penny x1000, with a rare 6×5 reelset, x20,000 max win and a bountiful Free Spins Bonus. In an enchanted twist to base play, the colourful game field comes alive with collapsing symbols. Eight matching symbols form a winning combination, with the total of the symbols forming the win value.

Evoplay, the award-winning game development studio, has launched Lunar Wilds, an atmospheric slot that combines mystical forest visuals with powerful features and big win potential. Set beneath a silver moon, the game transports players deep into an enchanted wilderness, where packs of wolves roam under the night sky.

The God of the Sea unleashes lavish gameplay in Blueprint Gaming’s latest offering, Rise of Atlantis Legacy, with the highly anticipated title introducing a new Gates of Atlantis bonus game, boosting the chance of significant cascading returns. Boasting the ability to appear on any of the six reels, Rising Multipliers offer enriched payouts if featured in a winning combination, which are added at the end of a successful cascade.

Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface. This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep.

The post Week 38/2025 slot games releases appeared first on European Gaming Industry News.

Latest News

KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos

Published

1 day ago

September 19, 2025

George Miller

Reading Time: 2 minutes

The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.

Duty of care of arcades

With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.

Guidance

The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.

Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.

KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”

The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.

Latest News

QuinnBet Expand Ospreys Partnership

Published

1 day ago

September 19, 2025

George Miller

Reading Time: 2 minutes

The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.

The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.

With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.

Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.

Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.

“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”

Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.

“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.

“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.

“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”

The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.