Latest News
Gaming Americas Weekly Roundup – June 27-July 3
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its position in the Brazilian market through its latest partnership with Bingo ao Vivo, a leading operator in the region. As a result of this agreement, Bingo ao Vivo now gain access to Pragmatic Play’s prominent products.
DraftKings Inc. has launched new igaming products in West Virginia. DraftKings’ customers in West Virginia can now enjoy more iGaming products including live dealer games such as roulette, baccarat, infinite blackjack and more.
Gary Platt Manufacturing’s new Aurora model was named “Best Casino Seating Product” in the recent Casino Awards. The top-selling Aurora was originally created as part of Gary Platt’s Collection for Resorts World Las Vegas and has since become a hit with operators and players alike in casinos worldwide.
Gaming and Leisure Properties Inc. has announced that it has entered into a binding term sheet with Bally’s Corporation to acquire the real property assets of Bally’s two Rhode Island casino properties – Bally’s Twin River Lincoln Casino Resort (Lincoln) and Bally’s Tiverton Casino & Hotel – subject to customary regulatory approvals with Bally’s Twin River Lincoln Casino Resort also subject to lender consent.
Passport Technology (Passport), a global leader in innovative payment technology and customer engagement for the gaming industry, announced the launch of Passport’s Lush loyalty and rewards platform and Mira player enrollment kiosks at Cahuilla Casino Hotel (Cahuilla).
BlueBet Holdings Ltd has announced that its wholly-owned subsidiary BlueBet Indiana LLC has signed an online market access agreement with Horseshoe Casino – Hammond, a 400,000 square-foot casino located in Hammond, Indiana owned by global casino giant Caesars Entertainment.
PokerStars, part of Flutter Entertainment, has launched a regulated offering across its poker, casino and sports products in Ontario. The launch follows PokerStars being granted a full registration to operate in the Canadian province of Ontario by the Alcohol and Gaming Commission of Ontario (AGCO) and the signing of an operating agreement with iGaming Ontario.
Partnerships
BetMGM will become the exclusive sportsbook of the BetQL Network, Audacy’s network of sports betting content heard across its broadcast portfolio and digital platforms. The partnership (The BetQL Network presented by BetMGM) is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy.
EveryMatrix has partnered with BetMGM, the leading iGaming operator in the US. This new partnership allows BetMGM players to access content from EveryMatrix’s two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.
Leading Asia-based betting company 1xBet has partnered with the Professional Fighters League to become its exclusive betting partner in the Latin America and Sub-Saharan Africa regions. Under the agreement, supporters of the game in Latin America will have the chance to bet on what is left of the 2022 regular season, the PLF playoffs and also the PFL World Championships.
New Appointment
Aristocrat Gaming has appointed Oriana Branon as Vice President of Communications and Corporate Affairs. Reporting to CEO of Aristocrat Gaming Hector Fernandez, Branon will be a member of the executive leadership team.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
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