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Gaming Americas Weekly Roundup – June 27-July 3

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its position in the Brazilian market through its latest partnership with Bingo ao Vivo, a leading operator in the region. As a result of this agreement, Bingo ao Vivo now gain access to Pragmatic Play’s prominent products.

DraftKings Inc. has launched new igaming products in West Virginia. DraftKings’ customers in West Virginia can now enjoy more iGaming products including live dealer games such as roulette, baccarat, infinite blackjack and more.

Gary Platt Manufacturing’s new Aurora model was named “Best Casino Seating Product” in the recent Casino Awards. The top-selling Aurora was originally created as part of Gary Platt’s Collection for Resorts World Las Vegas and has since become a hit with operators and players alike in casinos worldwide.

Gaming and Leisure Properties Inc. has announced that it has entered into a binding term sheet with Bally’s Corporation to acquire the real property assets of Bally’s two Rhode Island casino properties – Bally’s Twin River Lincoln Casino Resort (Lincoln) and Bally’s Tiverton Casino & Hotel – subject to customary regulatory approvals with Bally’s Twin River Lincoln Casino Resort also subject to lender consent.

Passport Technology (Passport), a global leader in innovative payment technology and customer engagement for the gaming industry, announced the launch of Passport’s Lush loyalty and rewards platform and Mira player enrollment kiosks at Cahuilla Casino Hotel (Cahuilla).

BlueBet Holdings Ltd has announced that its wholly-owned subsidiary BlueBet Indiana LLC has signed an online market access agreement with Horseshoe Casino – Hammond, a 400,000 square-foot casino located in Hammond, Indiana owned by global casino giant Caesars Entertainment.

PokerStars, part of Flutter Entertainment, has launched a regulated offering across its poker, casino and sports products in Ontario. The launch follows PokerStars being granted a full registration to operate in the Canadian province of Ontario by the Alcohol and Gaming Commission of Ontario (AGCO) and the signing of an operating agreement with iGaming Ontario.

Partnerships

BetMGM will become the exclusive sportsbook of the BetQL Network, Audacy’s network of sports betting content heard across its broadcast portfolio and digital platforms. The partnership (The BetQL Network presented by BetMGM) is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy.

EveryMatrix has partnered with BetMGM, the leading iGaming operator in the US. This new partnership allows BetMGM players to access content from EveryMatrix’s two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.

Leading Asia-based betting company 1xBet has partnered with the Professional Fighters League to become its exclusive betting partner in the Latin America and Sub-Saharan Africa regions. Under the agreement, supporters of the game in Latin America will have the chance to bet on what is left of the 2022 regular season, the PLF playoffs and also the PFL World Championships.

New Appointment

Aristocrat Gaming has appointed Oriana Branon as Vice President of Communications and Corporate Affairs. Reporting to CEO of Aristocrat Gaming Hector Fernandez, Branon will be a member of the executive leadership team.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series

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FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.

Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.

Key Features:

  • Tumble slot mechanics with unlimited cascading wins
  • All-symbols-pay-anywhere for flexible win patterns
  • Free Spins feature with progressive multipliers
  • Scatter symbol pays anywhere and retriggers spins
  • Buy Bonus or Double Chance 25x for enhanced engagement
  • Max win of 5000x the base bet
  • RTP: 96.50%

As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.

This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.

The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.

 

The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.

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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards

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ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”

These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.

To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.

Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”

The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.

Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/

 

The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.

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BetBrain Expands into the UK Market with Launch of British-Focused Platform

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BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.

The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.

Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.

With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.

A Bespoke Model for UK Audiences

BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.

All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:

  • An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
  • Football predictions, match results, and free betting tips.
  • A database of online casino bonuses from UKGC-approved brands.
  • An AI-powered service for generating accumulators.
  • Written informational support, catered to the UK iGaming context and sensibilities.
  • Ongoing commitment to educating and protecting users.

Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”

The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.

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