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BLAST to launch new esports collection with Nike branded apparel

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Collection will look to celebrate gaming culture through an esports-inspired apparel line

Esports entertainment company BLAST has launched an esports-inspired Nike branded apparel collection.

The BLAST and Nike branded collection will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.

The collection will incorporate the iconic colours and design of BLAST Premier with the Nike emblem and will include a t-shirt, cap, hoodie and jersey.

Faye Marlborough, Head of Create Solutions at BLAST, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.”

The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (19-28 August).

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion

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Infingame, a fast-growing iGaming aggregator, has announced the appointment of Ernest Lewicki as Head of Sales in a significant step to support the company’s global expansion strategy.

Lewicki arrives at Infingame with significant sales leadership and business development experience within the iGaming and Adtech industries, previously heading roles at BETEGY and DATA.BET.

In his new role, Lewicki will be responsible for developing Infingame’s strategic sales plans and expanding the company’s global client base.

His focus will be on leveraging Infingame’s robust product offering to meet the evolving needs of operators and game studios, as well as fostering partnerships that advance the company’s mission to deliver exceptional value and customer service.

Operating within the iGaming space since 2015, Infingame and its content aggregation platform boasts over 12,000 games including slots, live casino games and crash games from renowned industry providers via a single API integration.

Securing Lewicki’s signature underlines Infingame’s intent of becoming a leading aggregator, as the company continues its rapid expansion which has already seen it establish strong presence across Latin America and Europe, with plans to enter Africa upon the horizon.

Ernest Lewicki, Head of Sales at Infingame, said: “I am excited to step into the role of Head of Sales at Infingame. In particular, I am looking forward to leveraging my experience to further strengthen our market position and build lasting relationships with our partners.

“Our goal is to set new standards in the iGaming industry through continuous innovation and client-focused solutions.”

The post Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion appeared first on European Gaming Industry News.

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Registrations up 100% as iGB L!VE consolidates its position as igaming’s fastest growing expo

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The number of industry professionals registering to attend July’s edition of iGB L!VE, the last to be held in Amsterdam prior to its 2025 relocation to London, is more than double that achieved at the same stage of last year’s record-breaking campaign. 

According to the latest data released by Clarion Gaming over 2,000 applications have been received as of 10 May, a figure which underlines iGB L!VE’s status as the global business event which connects the leading igaming affiliates, operators, tech vendors, game providers and suppliers.

Confirming the unprecedented response Portfolio Director Naomi Barton said: “iGB L!VE is already the industry’s fastest growing business event and to be so far ahead of last year’s campaign which culminated in a record unique attendance of 7,299 (+44% y-o-y)  and 14,500 on-site visits is of course massively encouraging.

“There are unparalleled business growth opportunities awaiting iGB L!VE attendees with the show providing free access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is  35% higher than in 2023.

She added: “Each metric that we reference is in positive territory and I am confident that everything is in place for the anticipated 9,000+ iGB L!VE attendees to celebrate the fantastic times enjoyed by everyone in Amsterdam and to look forward to the next exciting chapter opening in London, which of course is the home of igaming.”

The post Registrations up 100% as iGB L!VE consolidates its position as igaming’s fastest growing expo appeared first on European Gaming Industry News.

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Imagine Live Appoints Chief Commercial Officer

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Imagine Live expands its senior leadership team with the appointment of Barry Mahon as CCO.

Imagine Live, the live casino studio provider, today announced that it has expanded its senior leadership team with the immediate appointment of Barry Mahon as Chief Commercial Officer.

In this role, Barry will be responsible for development, business relationships, and revenue management, driving the commercial strategy and contributing to the continued growth of Imagine Live.

Barry has held senior leadership positions in commercial and operational roles in both the land-based casino industry and online. With over 30 years of experience, Barry has worked for operators and platform providers and brings a unique blend of passion, dedication, and vision to Imagine Live. His extensive knowledge of live-streaming casino products is an asset that will help drive Imagine Live’s further growth.

Barry Mahon, CCO, shares his excitement: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions.

I join Imagine Live at an exciting time in the scale-up and expansion of the business. We are not only opening more live dealer studios but also introducing innovative new live game formats such as Robin The Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield. Our continued focus shall be to deliver a premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.”

The post Imagine Live Appoints Chief Commercial Officer appeared first on European Gaming Industry News.

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