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FNATIC BECOMES FIRST ESPORTS ORGANISATION TO LAUNCH COLLEGE PARTNER PROGRAMME
- Fnatic is supporting the Pearson Esports BTEC course to support the path into gaming careers
- Partnerships announced with three colleges, including Access Creative College, Queen Mary’s College and Havant & South Downs College
- The partnership will officially launch at the beginning of the school term in September 2022
- The esports organisation will deliver lectures and networking events, provide insider industry access and help kit out colleges with state-of-the-art equipment
Global esports performance brand, Fnatic, has today launched the first ever dedicated college partner programme, supporting young people in their pursuit of a career in gaming.
Inspired by the launch of Pearson Esports BTEC, Fnatic created the programme to ensure the course is widely available to those hoping to break into the industry. From producing an esports brand to managing tournaments, Fnatic’s objective is to provide students with direct access to a real-world gaming brand.
From guest speakers to the delivery of networking events, Fnatic’s work will provide real industry insights, and highlight the variety of roles that sit within the esports sector.
The London-based organisation has partnered with three key college partners across the UK, including Havant & South Downs College, Access Creative College, and Queen Mary’s College (QMC).
James Fraser-Murison, Esports Director at QMC and National Trainer for Pearson said: ” As the leading provider of esports teaching in the UK, this is huge for our students and also the college. To partner up with the biggest esports organisation in the UK, will mean we are directly giving our students a step-up into the industry with first-hand experiences, careers advice and opportunities from a global brand in one of the largest industries in the world.”
Rhys Williams, Former League of Legends Coach and Player, Current Tutor at HSDC said: “We’re very excited here at HSDC to be working with Fnatic as part of the College Partner Programme. This partnership will open doors for the next generation that were so hard to find over previous years, it has the potential to shape the future of the educational esports scene.”
Sam Matthews, Fnatic Founder said: “We are super passionate about bringing new talent into our world and this partnership is our way of onboarding the next generation of gamers, whilst giving back to the community. We’re so appreciative of the college partners who share our vision in supporting the development of these upcoming esports hopefuls.”
To benefit future esports industry-professionals, Fnatic has outlined six key aspects of the community college programme which enhance the existing Pearson BTEC, and gives exclusive access to those on the course:
- Delivering lectures and webinars
Fnatic will deliver hyper-relevant lectures and webinars specific to the curriculum that add value and support learning with real-world examples.
- Networking events
Fnatic will host interactive networking events for students to prepare them for industry events and connect them with future peers. In addition, the Esports organisation will give students inside access to their offices, facilities and staff to provide on the ground learning.
- Real world task setting
Based on the gaming curriculum, Fnatic will design creative tasks to give real-world examples of the challenges students may come across when working in the industry.
- Discount on Fnatic GEAR
Fnatic will offer up to 20% discount on Fnatic GEAR to kit out arenas and classrooms with the best quality equipment for interactive learning.
- Exclusive access to events and activations
Provide exclusive access to students wanting to get involved in events and activations with an announcement-only server.
- Hosting tournaments and providing prizes
To incentivise learning Fnatic will host innovative tournaments and share prizes for winners
The partnership – which runs exclusively as not-for-profit – will officially launch for the new school term in September 2022. In the meantime, Fnatic will be working closely with the college partners to continuously refine and improve the programme to deliver the highest-level content for aspiring esports athletes.
For more information please visit: www.fnatic.com/company/collegeprogramme
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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