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QTech Games bolsters its offering with CQ9 Gaming integration
Emerging-markets leader extends its premier portfolio with more top slots from an emerging Asian force in multiplayer video content
QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with Asian video content and slots supplier, CQ9 Gaming.
Under the terms of the new agreement, CQ9 Gaming’s GLI-certified portfolio – comprising top-quality slots, arcade, and table casino games – has been integrated for QTech Games clients and their players, providing another cutting edge to a powerhouse platform recognised for bringing the finest online games to market across developing territories.
Popular CQ9 titles include Good Fortune, 1945, Kronos, Zeus, Lucky Fishing, and many others which harness the appeal of multiplayer fish games, arcade games, not to mention multiplayer online board and card games. This ever-evolving production line will help QTech Games strengthen its comprehensive spread of gaming verticals, central to QTech ONE™, its definitive one-stop shop for global operators.
The deal organically broadens CQ9 Gaming’s global footprint, accessing a fresh scope of growth markets for accelerated expansion. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.
Ulf Norder, CCO at QTech Games, said: “We’re excited to be teaming up with CQ9 Gaming whose stunning graphics and gameplay chart near the pinnacle of the marketplace. The QTech Games platform is equipped with the best games from the world’s leading suppliers – and CQ9 now joins this branching tree.
“CQ9 Gaming may only be a young company, but they’ve already managed to build a strong fan-base in Asia and are moving on to conquer previously untapped markets in Europe and LatAm. Their titles run off an agile HTML5 gaming engine, meaning that you can access them either via desktop or mobile devices, even if the casino doesn’t currently offer a dedicated mobile app.
“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to varied cultural tastes. By way of instructive example, if you don’t offer the fish game in China, there’s no chance of becoming successful. And it’s a similar story with the Andar Bahar in India. CQ9 understand the demand for regional specificity throughout Asia and beyond, making them a logical and long-term ally with which to team up.”
A CQ9 spokesperson added: “This deal significantly broadens CQ9 Gaming’s international influence, opening up ‘margin’ markets from Eastern Europe and Latin America for diversified growth.
“CQ9 is one of the leading video slot suppliers in the Asian market with more than 100 titles under our belt. We’re steadily working on extending that reach and establishing ourselves in Europe and CIS-facing territories, and QTech’s broad spread of emerging-markets access means we can achieve this with dexterity while also consolidating our existing Asia-facing audience.
“Our goal has always been to design intuitive and interactive live-dealer experiences that are customised for every generation of mobile end-user. Since QTech Games is a defining distributor across Asia and other unexploited regions, we can’t wait to see how our games connect with different and diverse player profiles.
“At a time of refined localization techniques, QTech Games is really delivering on their brand promise of customising high-class content for varied cultures. This is what keeps them at the forefront of relevance for all kinds of players in the bubbling melting-pot of emerging markets.”
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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