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EXCEL ESPORTS appoints ex FUSE Director Shahin Rasti as new Head of Partnerships

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Today, EXCEL ESPORTS is pleased to announce the appointment of Shahin Rasti as the new Head of Partnerships. Shahin moves into esports having previously worked at sport and entertainment agency – FUSE. In his new role, Rasti will support EXCEL’s existing set of partners, bringing on new commercial partners as well as continuing to grow the organisation’s partnerships team.

With over 10 years of experience within the sports and entertainment marketing industry, Shahin specialises in the creation, strategy and activation of brand partnerships. Working with some of the largest brands and rights holders across the industry, his previous clients include the likes of Subway, Formula 1, Samsung, VISA, Arsenal FC, Santander, ASICS, Allianz and FedEX. With an increasing interest in esports from the sports industry, Shahin has also provided consultancy with esports rights holders including FACEIT, SK Gaming and the UEFA eChampions League.

Shahin will be leading the servicing of EXCEL’s existing partner portfolio, which boasts industry-leading partners including FTSE 100 companies JD Sports and EE as well as the UK’s largest food delivery platform Just Eat, through supporting and creating their core partnership strategy as well as activating and managing their contractual rights. He will also be ensuring the team is driving as much value for existing sponsors at major esports events throughout the year, starting with this year’s League of Legends European Championship Summer Split.

With an overarching vision to create the best partnership offering, platform and content creation in gaming and esports, Shahin will work on bringing in new commercial partners, making sure that all brands EXCEL works with will drive value for the organisation in both the short and long term but also engage with its community in a meaningful and effective way. He will also lead a continuously growing partnerships team, making sure the organisation develops and recruits the best talent within the industry. Shahin’s appointment follows a recent string of new hires for the organisation’s commercial team, including new Partnerships Executive, Sara Leghari.

Shahin Rasti, EXCEL ESPORTS new Head of Partnerships comments: “I’m excited to be joining EXCEL as their new Head of Partnerships. It felt like the right time to move into the ever growing esports space and EXCEL’s journey and vision really stood out to me. The organisation are doing things the right way; with the Power of Better manifesto and building the brand authentically, which continues to resonate and attract a multitude of fans. This strong cultural growth has attracted some of the largest brands in sponsorship, so I am really excited to be a part of the team!”

Mark Carter, Commercial Director at EXCEL ESPORTS comments: “I’m delighted to welcome Sha to the EXCEL family. Sha’s experience working in leading agencies and with major UK and international brands, will be pivotal in how EXCEL develops, articulates and activates its partner propositions as we continue our expansion in the UK and beyond.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGaming’s Lucky Lady Moon slot is now enhanced with MEGAWAYS™ mechanics and exciting features

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BGaming, a fast-growing iGaming provider, has added the edge to the entertainment value of its popular Lucky Lady Moon slot by enhancing it with MEGAWAYS™ mechanics and thrilling features. 

The mystical-themed online game goes with very high volatility and 96.8% RTP while playing out on a 5-reel, 3-row field with more than 200.000 ways to win.

The main character of the game remained the same: the majestic lady, who appears from behind the moon under cover of night, sirenizing the players and welcoming them to try their luck. Except for the attractive graphics and charming music, the Lucky Lady Moon MEGAWAYS™ provides remarkable features, including Free Spins and exciting x2 to x25 multipliers determined by the Wheel of Fortune, a Refilling feature, Wild symbols with an x2 multiplier, and Scatter symbols. Players who want to increase their chances of getting generous gifts from Lucky Lady Moon will be delighted by the Buy chance and Buy bonus feature integrated into the game.

Kate Puteiko, Marketing Product Lead at BGaming, commented: “Considering the fact that some players value variety while others stick to particular math or mechanics, we wanted to create an experience valuable for both categories of users. The Megaways mechanics have already earned the attention and love of the iGaming community, the same as the original version of our Lucky Lady Moon. I believe this synergy will increase players’ engagement and provide a new way of entertainment.”

The slot is already available to players of Rox Casino and Izzi Casino.

The release of Lucky Lady Moon is preliminary to another BGaming’s big launch. A new version of Wild Cash with an increased x9990 max win will go live in August.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 80+ products with HD graphics and a clear user interface for every device.

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R. Franco Digital content added to Pariplay’s Fusion™ offering

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NeoGames S.A subsidiary Pariplay, the leading aggregator and content provider, has added R. Franco Digital, Spain’s leading provider of gaming content, to its Fusion™ offering.

Franco’s extensive slot library comprises a wide range of award-winning titles complete with a range of entertaining mechanics and original themes. The supplier’s portfolio includes 40+ games developed by a creative team with an innovative vision and top-performing recent releases include Buttom’s World, Vacuum Buster and Cyborg 30L.

The addition of R. Franco Digital content to the Fusion™ platform will further boost the Spanish supplier’s global expansion, with a host of engaging new titles to be added in the coming months.

The partnership aligns with Pariplay’s position as a leading content and aggregator partner across Latin America, where it has signed a string of significant deals in the last 12 months.

Pariplay’s Fusion™ offering consists of over 13,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Callum Harris, Director of Partnerships at Pariplay, said: “R. Franco Digital is a company steeped in tradition and with a deep knowledge of the type of content that appeals strongly to a Spanish-speaking audience.

“We are delighted to bring them on board as a Fusion™ partner and to be able to increase the strength of our offering with their diverse product portfolio.”

Mario Benito, Commercial Director at R. Franco Digital, said: “This new partnership with Pariplay represents a major milestone for us, granting access to a range of major operators across the world.

“LatAm is a region of great interest and one where Pariplay is highly active, so we believe that this deal is only the start of what will become a long-standing and very fruitful alliance.”

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Platform and aggregator Groove power up partner network and extend international reach

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Platform and aggregator Groove has reported a strong start to 2022 with the addition of several new game partners, adding further revenue drivers to the popular platform and bringing Groove’s supplier base to over 90 game developers.

The new partners include innovative games studios serving distinct niches as well as established brands with dynamic publishing schedules including NGP, Playbro, Thunderspin, Lotto Instant Win, Inbet Virtuals, Zeusplay, Superlotto Games, JustPlay, and CT Interactive.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under these new partnerships, with several of the new partners having been specifically selected for their specialist approach and for further broadening Groove’s game content range to generate even more player appeal.

Groove’s ever-expanding collection of games from latest releases to time-worn classics is rapidly becoming one of the biggest content platforms and the company is adding to the portfolio at a rapid rate through progressive partnerships. High-quality maths, cool graphics, compelling storylines and an assortment of new promotions, activations, bonuses and jackpots are now available from the new game partners.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Yahale Meltzer, COO at Groove said: “Groove has an established international network and presence which has been strengthened by this spate of new partner relationships. We are adding over 100 new games every month alongside our expanded partnership base, making our portfolio one of the most compelling choices out there.”

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