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EXCEL ESPORTS appoints ex FUSE Director Shahin Rasti as new Head of Partnerships

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Today, EXCEL ESPORTS is pleased to announce the appointment of Shahin Rasti as the new Head of Partnerships. Shahin moves into esports having previously worked at sport and entertainment agency – FUSE. In his new role, Rasti will support EXCEL’s existing set of partners, bringing on new commercial partners as well as continuing to grow the organisation’s partnerships team.

With over 10 years of experience within the sports and entertainment marketing industry, Shahin specialises in the creation, strategy and activation of brand partnerships. Working with some of the largest brands and rights holders across the industry, his previous clients include the likes of Subway, Formula 1, Samsung, VISA, Arsenal FC, Santander, ASICS, Allianz and FedEX. With an increasing interest in esports from the sports industry, Shahin has also provided consultancy with esports rights holders including FACEIT, SK Gaming and the UEFA eChampions League.

Shahin will be leading the servicing of EXCEL’s existing partner portfolio, which boasts industry-leading partners including FTSE 100 companies JD Sports and EE as well as the UK’s largest food delivery platform Just Eat, through supporting and creating their core partnership strategy as well as activating and managing their contractual rights. He will also be ensuring the team is driving as much value for existing sponsors at major esports events throughout the year, starting with this year’s League of Legends European Championship Summer Split.

With an overarching vision to create the best partnership offering, platform and content creation in gaming and esports, Shahin will work on bringing in new commercial partners, making sure that all brands EXCEL works with will drive value for the organisation in both the short and long term but also engage with its community in a meaningful and effective way. He will also lead a continuously growing partnerships team, making sure the organisation develops and recruits the best talent within the industry. Shahin’s appointment follows a recent string of new hires for the organisation’s commercial team, including new Partnerships Executive, Sara Leghari.

Shahin Rasti, EXCEL ESPORTS new Head of Partnerships comments: “I’m excited to be joining EXCEL as their new Head of Partnerships. It felt like the right time to move into the ever growing esports space and EXCEL’s journey and vision really stood out to me. The organisation are doing things the right way; with the Power of Better manifesto and building the brand authentically, which continues to resonate and attract a multitude of fans. This strong cultural growth has attracted some of the largest brands in sponsorship, so I am really excited to be a part of the team!”

Mark Carter, Commercial Director at EXCEL ESPORTS comments: “I’m delighted to welcome Sha to the EXCEL family. Sha’s experience working in leading agencies and with major UK and international brands, will be pivotal in how EXCEL develops, articulates and activates its partner propositions as we continue our expansion in the UK and beyond.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026

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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”

This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.

The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.

Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.

The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.

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Brightstar Lottery Signs Contract with Pan Malaysian Pools

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Brightstar Lottery PLC announced that it has signed a contract with Pan Malaysian Pools SDN BHD (PMP), a licensed numbers forecast operator in Malaysia, to supply and deliver 1200 Retailer Pro S2 terminals as part of PMP’s ongoing quest to upgrade its business infrastructure. The Retailer Pro S2 offers high performance, reliability and a variety of options and peripherals to meet the current and future needs of lotteries and retailers.

“Deploying Brightstar’s Retailer Pro S2 terminals will provide several added benefits for PMP, our retailers, and players. The many components of this sophisticated terminal will support PMP in our efforts to offer modern experiences for our players, reliable solutions for retailers, and enhance productivity and profitability in our business that continuously funds The Community Chest, which establishes and develops schools throughout Malaysia,” said Tan Kong Han, PMP Managing Director.

“Brightstar’s Retailer Pro S2 represents the next-generation evolution of our industry-leading Retailer Pro terminal, now more compact, powerful, and flexible. Designed for dynamic retail environments like those in Malaysia, the S2 redefines player engagement by offering a range of interactive options that elevate the experience for PMP’s players,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

Engineered for speed and reliability, the Retailer Pro S2 features a 15.6″ full HD clerk-facing touchscreen and is powered by a high-performance processor that ensures rapid transaction processing. Its ergonomic, modular design supports multiple player-facing displays and a broad range of peripherals – including barcode scanners, fingerprint readers, NFC technology and webcams – enabling flexible and engaging player interactions. This next-generation terminal reflects Brightstar’s commitment to innovation and operational excellence across diverse retail environments.

Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and eight of the world’s 10 largest lotteries.

The post Brightstar Lottery Signs Contract with Pan Malaysian Pools appeared first on European Gaming Industry News.

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Amusnet Releases its Latest Online Slot, 20 Aztec Coins

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Amusnet has released 20 Aztec Coins, a new online slot that brings the ancient Aztec world to live. The game drops players into a vivid temple setting and delivers fast, modern gameplay across 5 reels, 3 lines and 20 paylines.

The blue mask Wild takes center stage and boosts wins, while the fierce Aztec man joins a lineup of ten symbols that drive the game’s action. The Scatter opens bonus paths, keeping every spin sharp and rewarding.

20 Aztec Coins pushes innovation with its Cash Collect feature, letting players grab instant prizes as they land. The Mystery Reel Nudge keeps the suspense high, shifting reels at the perfect moment for a surprise win.

The Jackpot Cards gives players a chance to pick their way into one of several powerful jackpot tiers.

With this exciting slot, Amusnet delivers a bold mix of atmosphere, modern features and nonstop action. Explore the heart of the Aztec times, stone temples, awaken the forgotten myths, and let 20 Aztec Coins guide you to your next big win.

Mystery Nudge Feature

Triggered mysteriously on the fifth reel only in case that one or more Bonus symbols are present on the reels, there is no Collect symbol, and there are no wins on the screen. When the fifth reel nudges, it moves down, revealing new symbols on the screen.

Bonus

Golden coins appear on the 1st, 2nd, 3rd and 4th reel with certain monetary value displayed. If a Collect symbol appears on 5th reel, the values of the golden coins are added to the current winning of the game.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Online Slot, 20 Aztec Coins appeared first on European Gaming Industry News.

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