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Q&A with Relax Gaming CCO Nadiya Attard

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In March Relax Gaming, the igaming aggregator and supplier of unique content unveiled their latest innovation, its Dream Drop Jackpots product, a five-tiered progressive jackpot designed to revolutionise slot gameplay, offering players the biggest must-hit jackpot to date.

European Gaming caught up with the company’s CCO Nadiya Attard on how the product is faring in the European market.

 

Snake Arena and Temple Tumble 2 are two incredibly exciting games. Can you tell us a bit more about why you chose these games to introduce Dream Drop?

The thought process behind the Dream Drop mechanic took more than a year of planning and careful analysis, so when it came to applying it to a slot game, we approached it with the same dexterity. Temple Tumble 2 and Snake Arena are both blockbuster titles as a result of their unique mechanics, beautiful graphics and, fantastic long-term results. These elements make both games ideal for introducing a new functionality like Dream Drop to our audience as it provides a comfortable mix of familiarity and originality. Just one month since the launch of our debut title, Temple Tumble 2 Dream Drop, and it’s clear that the game choice has resonated with players.

 

What can you tell us about future titles that Dream Drop will be added to?

The first stage of launching the functionality sees us using familiar titles to expose our players to new material, encouraging them to experiment with the mechanic – something imperative to this early phase of the product’s lifecycle. Following this, we’ve got a roadmap packed with brand new hot titles to add to the Dream Drop space. Once the mechanic has earned the trust and esteem of our audiences they should expect to see some even more exciting games paired with Dream Drop.

 

In which markets has Dream Drop seen particular uptake?

Dream Drop has worked tremendously well across all our key markets including Scandinavia and the UK but has also had Major winners as far away as Peru – where for as little as €2, someone won the jackpot! The initial uptake has been fantastic, and we are looking forward to expanding its reach. As a studio, we’re well-known for having ambition and not being afraid to think outside the box, we wanted to use this reputation to make a bold statement, both to slot enthusiasts and the rest of the industry.

It became clear almost immediately that we didn’t want to develop another classic legacy-type jackpot that was already commonplace in these markets, however we were also quite aware that innovating in such a crowded space would be a challenge, but we’re confident we’ve pulled it off.

 

Are there plans to customise this to the North American market?

Given our strong foothold in Europe, we are excited about offering as much of the Relax portfolio, including our showcase products, in the emerging and rapidly growing North American markets. With regards to the Dream Drop functionality, launching in the region will rely heavily on the ability to have countries or states share in liquidity aspects. Analysis and surveying of the landscape are currently underway and we’re eager to see how we can bring such a fantastic offering to a broader player-base.

 

Before the launch, Relax indicated that these jackpots would drop more frequently than those in other traditional jackpot slots. Has this been the case so far?

Absolutely! In just seven weeks we have had over 280,000 winners and 11 major winners. With our jackpot heating up every other week, and operator feedback flooding in, it seems to be shaping up to be one of the best-performing global jackpots in the industry today.

 

The five-tiered progressive jackpot is inspired. Can you tell us about the thinking behind this and how players are reacting to it?

As with most of our productions, the inspiration is derived from listening to our operators’ feedback on their perception of the market and what their players are looking for. Aiming to innovate from the start, we began by looking at the traditional jackpots currently occupying the space, most of which are open-ended meaning that they can go months without dropping. We brought something entirely different to the table with our must-win functionality. We believe in finding the sweet spot between mounting excitement in our players and awarding gratification, with fairness given top priority; Dream Drop aims to do just that with its frequent jackpot drops.

 

What’s the ultimate long-term goal for Relax Gaming’s Dream Drop Jackpot?

Our goal is to be the number one jackpot provider in the industry for all the right reasons, such as fairness, exciting gameplay, innovation, exceeding operators’ targets, and ultimately reinvigorating the jackpot sector.

As with every product vertical we explore, we aim to bring something fresh to the table, remaining rooted in differentiation and never backing down from a challenge. At Relax, we only launch products that we truly believe in and continually build upon successes. In the case of Dream Drop, we’re already working on promotional tools and campaigns that are set to roll out shortly and give it an additional boost.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGaming’s Lucky Lady Moon slot is now enhanced with MEGAWAYS™ mechanics and exciting features

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BGaming, a fast-growing iGaming provider, has added the edge to the entertainment value of its popular Lucky Lady Moon slot by enhancing it with MEGAWAYS™ mechanics and thrilling features. 

The mystical-themed online game goes with very high volatility and 96.8% RTP while playing out on a 5-reel, 3-row field with more than 200.000 ways to win.

The main character of the game remained the same: the majestic lady, who appears from behind the moon under cover of night, sirenizing the players and welcoming them to try their luck. Except for the attractive graphics and charming music, the Lucky Lady Moon MEGAWAYS™ provides remarkable features, including Free Spins and exciting x2 to x25 multipliers determined by the Wheel of Fortune, a Refilling feature, Wild symbols with an x2 multiplier, and Scatter symbols. Players who want to increase their chances of getting generous gifts from Lucky Lady Moon will be delighted by the Buy chance and Buy bonus feature integrated into the game.

Kate Puteiko, Marketing Product Lead at BGaming, commented: “Considering the fact that some players value variety while others stick to particular math or mechanics, we wanted to create an experience valuable for both categories of users. The Megaways mechanics have already earned the attention and love of the iGaming community, the same as the original version of our Lucky Lady Moon. I believe this synergy will increase players’ engagement and provide a new way of entertainment.”

The slot is already available to players of Rox Casino and Izzi Casino.

The release of Lucky Lady Moon is preliminary to another BGaming’s big launch. A new version of Wild Cash with an increased x9990 max win will go live in August.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 80+ products with HD graphics and a clear user interface for every device.

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R. Franco Digital content added to Pariplay’s Fusion™ offering

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NeoGames S.A subsidiary Pariplay, the leading aggregator and content provider, has added R. Franco Digital, Spain’s leading provider of gaming content, to its Fusion™ offering.

Franco’s extensive slot library comprises a wide range of award-winning titles complete with a range of entertaining mechanics and original themes. The supplier’s portfolio includes 40+ games developed by a creative team with an innovative vision and top-performing recent releases include Buttom’s World, Vacuum Buster and Cyborg 30L.

The addition of R. Franco Digital content to the Fusion™ platform will further boost the Spanish supplier’s global expansion, with a host of engaging new titles to be added in the coming months.

The partnership aligns with Pariplay’s position as a leading content and aggregator partner across Latin America, where it has signed a string of significant deals in the last 12 months.

Pariplay’s Fusion™ offering consists of over 13,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Callum Harris, Director of Partnerships at Pariplay, said: “R. Franco Digital is a company steeped in tradition and with a deep knowledge of the type of content that appeals strongly to a Spanish-speaking audience.

“We are delighted to bring them on board as a Fusion™ partner and to be able to increase the strength of our offering with their diverse product portfolio.”

Mario Benito, Commercial Director at R. Franco Digital, said: “This new partnership with Pariplay represents a major milestone for us, granting access to a range of major operators across the world.

“LatAm is a region of great interest and one where Pariplay is highly active, so we believe that this deal is only the start of what will become a long-standing and very fruitful alliance.”

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Platform and aggregator Groove power up partner network and extend international reach

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Platform and aggregator Groove has reported a strong start to 2022 with the addition of several new game partners, adding further revenue drivers to the popular platform and bringing Groove’s supplier base to over 90 game developers.

The new partners include innovative games studios serving distinct niches as well as established brands with dynamic publishing schedules including NGP, Playbro, Thunderspin, Lotto Instant Win, Inbet Virtuals, Zeusplay, Superlotto Games, JustPlay, and CT Interactive.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under these new partnerships, with several of the new partners having been specifically selected for their specialist approach and for further broadening Groove’s game content range to generate even more player appeal.

Groove’s ever-expanding collection of games from latest releases to time-worn classics is rapidly becoming one of the biggest content platforms and the company is adding to the portfolio at a rapid rate through progressive partnerships. High-quality maths, cool graphics, compelling storylines and an assortment of new promotions, activations, bonuses and jackpots are now available from the new game partners.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Yahale Meltzer, COO at Groove said: “Groove has an established international network and presence which has been strengthened by this spate of new partner relationships. We are adding over 100 new games every month alongside our expanded partnership base, making our portfolio one of the most compelling choices out there.”

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